Beauty and Personal Care in India

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in India?
  • Which are the leading brands in India?
  • How are products distributed in India?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in India

Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Chart 2 Laneige Partners with Mad Over Donuts for Playful Beauty × Indulgence Crossover
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Chart 3 Juicy Chemistry’s Juicy Actives Brings Biotech Powered Clean Skin Care to the Mass Market
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Chart 4 Happy Hippie Launches Clean, Conscious Skin Care and Hair Care in 2025
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
Chart 8 Analyst Insight for Beauty and Personal Care
The Convergence of Beauty and Wellness to Support Future Growth
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in India

Key Data Insights

Mamaearth and Digital-First Brands Build Trust through Toxin-Free Proof
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Mamaearth and Digital-First Brands Build Trust through Toxin-Free Proof
Chart 22 Mamaearth Campaign Highlights Certified Toxin-Free Baby Care and Ingredient Transparency
Kt Professional Leverages Entertainment Partnerships to Drive Emotional Engagement
Chart 23 KT Kids Hair Care Featuring SpongeBob SquarePants Shows Rise of Lifestyle-Driven Trends
Plix Kids and Natural Ingredient Launches Boost Premium Clean Care Demand
Chart 24 Plix Kids Launch Highlights Rise of Clean, Plant-Based Nutrition and Care for Children
Chart 25 Value Sales 2020-2030
Chart 26 Volume Sales 2020-2030
Chart 27 Value Sales by Category 2025
Millennial and Gen Z Parents to Drive Premiumisation with Ingredient Transparency
Baby Wipes to Outpace Other Products as Hygiene Habits Evolve
Chart 28 Analyst Insight for Baby and Child-Specific Products
Digital Engagement and Educational Content Shape Brand Trust and Growth
Chart 29 Forecast Value Sales 2020-2030
Chart 30 Forecast Value Sales by Category 2025-2030
Johnson’S Baby and Himalaya Reinforce Trust as Premium Brands Accelerate
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
E-Commerce Makes Further Gains as Parents Seek Convenience
Firstcry Leverages Parenting Touchpoints to Drive Early Loyalty
Chart 33 Retail Channels 2020-2025
Chart 34 Economic Context for Baby and Child-Specific Products
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Baby and Child-Specific Products
Chart 38 Population 2020-2030
Chart 39 Consumer Expenditure 2020-2030
Chart 40 Population by Generation 2025

Bath and Shower in India

Key Data Insights

L’Occitane and Forest Essentials Drive Premium Bath Routines through Experiential Retail
Chart 41 Key Industry Trends for Bath and Shower
L’Occitane and Forest Essentials Drive Premium Bath Routines through Experiential Retail
Chart 42 L’Occitane Blends Tech and Sensory Retail in Chennai Concept Store in 2025
Longevity Trends and Functional Ingredients Drive Sensory Rituals
Chart 43 Innovist Launches Epsom Salt Body Wash To Turn Showers into Muscle Recovery Rituals
Clean Reimagined in Indian Bath and Shower Routines
Chart 44 mCaffeine Launches New Bath & Shower Range Combining Skin Care Actives with Indulgent Fragrance
Chart 45 Value Sales 2020-2030
Chart 46 Volume Sales 2020-2030
Chart 47 Value Sales by Category 2025
Masstige Launches to Expand Reach of Premium Features
Affordable Liquid Formats to Accelerate Household Adoption
Chart 48 Analyst Insight for Bath and Shower
Fragrance Innovation and Storytelling Set to Attract Younger Buyers
Chart 49 Forecast Value Sales 2020-2030
Chart 50 Forecast Value Sales by Category 2025-2030
Hindustan Unilever Leverages Premiumisation to Defend Leadership
Emerging Brands Use Digital Strategies to Capture New Demand
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Small Local Grocers Sustains High-Frequency Purchasing Habits
Nykaa and Tira Accelerate Digital Discovery and Premiumisation
Chart 53 Retail Channels 2020-2025
Chart 54 Economic Context for Bath and Shower
Chart 55 Real Gdp Growth 2020-2030
Chart 56 Inflation 2020-2030
Chart 57 Consumer Context for Bath and Shower
Chart 58 Population 2020-2030
Chart 59 Consumer Expenditure 2020-2030
Chart 60 Population by Generation 2025

Colour Cosmetics in India

Key Data Insights

Facial Make-Up and Private Label Expansion Drive Robust Growth in Colour Cosmetics
Chart 61 Key Industry Trends for Colour Cosmetics
Facial Make-Up and Private Label Expansion Drive Robust Growth in Colour Cosmetics
Chart 62 H&M Beauty Launch Signals Fashion Retailers’ Growing Push into Private Label Cosmetics
Fae Beauty and Nykaa Leverage Inclusivity and Lifestyle to Drive Engagement
Chart 63 Fae Beauty’S Face Card Launch Reinforces Inclusivity in Colour Cosmetics
Lifestyle-Driven Beauty and Aesthetic Design Engage Gen Z
Chart 64 Nykaa X Naagin Lip Oil Shows the Rise of Lifestyle and Culture-Led Beauty Collaborations
Chart 65 Value Sales 2020-2030
Chart 66 Volume Sales 2020-2030
Chart 67 Value Sales by Category 2025
Nykaa and Reliance Tira to Accelerate Trend-Led Launches for Rapid Consumer Capture
Chart 68 Analyst Insight for Colour Cosmetics
Hyperlocal Influencers and Occasion-Led Drops to Drive Future Growth
Domestic Brands Will Translate Global Beauty Trends into Accessible Local Innovation
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Hindustan Unilever Defends Leadership as Digital Brands Accelerate Share Gains
Nykaa Bridges Beauty and Pop Culture with Entertainment-Driven Launches
Global Investments and Local Acquisitions
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Beauty Specialists Retain Loyalty as E-Commerce Accelerates Omnichannel Strategies
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Colour Cosmetics
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Colour Cosmetics
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025

Deodorants in India

Key Data Insights

Skin Care Benefits and Clean Formulations Drive Growth in Deodorants
Chart 81 Key Industry Trends for Deodorants
Skin Care Benefits and Clean Formulations Drive Growth in Deodorants
Chart 82 Earth Rhythm Launches New Roll-On Deodorant Featuring Gentle Exfoliation
Imfresh Sparks Premiumisation with New Formats
Chart 83 Imfresh Introduces Cream Deodorant Positioned for Full-Body Use
Ingredient Transparency and Clean Label Innovation
Chart 84 Phitku Launches Single-Active Deodorant Roll-On with Listed Ingredients
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Urban Youth Will Expand Usage with Portable and Innovative Formats
Chart 88 Analyst Insight for Deodorants
Brands That Add Skin Care Claims and Clean Labels Are Set to Drive Premiumisation
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Vini Cosmetics Retains Lead as New Brands Drive Innovation
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Small Kirana and Digital Platforms Shape Shopping Patterns
Chart 93 Retail Channels 2020-2025
Chart 94 Economic Context for Deodorants
Chart 95 Real Gdp Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for Deodorants
Chart 98 Population 2020-2030
Chart 99 Consumer Expenditure 2020-2030
Chart 100 Population by Generation 2025

Depilatories in India

Key Data Insights

Younger Consumers Embrace At-Home Solutions as Brands Shift to Digital
Younger Consumers Embrace At-Home Solutions as Brands Shift to Digital
Sirona and Plush Leverage Hygiene Credentials to Win Digital Shoppers
Clean Ingredients and Convenient Formats
Chart 101 New Spray and Powder Formats Redefine At-Home Hair Removal
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Digital-First Brands to Accelerate At-Home Grooming as Population Rises
Professional Hair Removal Expands but Affordability Will Keep Depilatories Relevant
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Drives Share Gains as Digital Brands Rise
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Pharmacies Sustain Lead as Trusted Destination for At-Home Grooming
Online Platforms Accelerate Growth as Quick Commerce Reshapes Convenience
Chart 109 Retail Channels 2020-2025
Chart 110 Economic Context for Depilatories
Chart 111 Real Gdp Growth 2020-2030
Chart 112 Inflation 2020-2030
Chart 113 Consumer Context for Depilatories
Chart 114 Population 2020-2030
Chart 115 Consumer Expenditure 2020-2030
Chart 116 Population by Generation 2025

Fragrances in India

Key Data Insights

Fragrances as Lifestyle Accessories and Self-Expression
Chart 117 Key Industry Trends for Fragrances
Fragrances as Lifestyle Accessories and Self-Expression
Chart 118 Beauty Retailers Spotlight Miniature Fragrances as “Little Luxury” Purchases
Ingredient Transparency and Skin-Friendly Formulations
Chart 119 Secret Alchemist Expands Clean, Vegan Perfume Range in India
Ajmal Perfumes Leverages Oud-Led Scents to Fuel Value Growth
Chart 120 Middle Eastern Perfume Houses Expand Presence in India
Chart 121 Value Sales 2020-2030
Chart 122 Volume Sales 2020-2030
Chart 123 Value Sales by Category 2025
Body Mists and Trial Kits Set to Fuel Multi-Scent Adoption
Chart 124 Analyst Insight for Fragrances
Personalisation and Digital Tools Will Redefine Fragrance Engagement
Chart 125 Forecast Value Sales 2020-2030
Chart 126 Forecast Value Sales by Category 2025-2030
Bella Vita’S Digital Strategy Accelerates Share Gains, Intensifying Rivalry
Unilever Ventures’ Investment in Secret Alchemist Signals Premiumisation Shift
Chart 127 Company Shares 2025
Chart 128 Brand Shares 2025
Department Stores and E-Commerce Reshape Fragrance Purchasing
Nykaa and Chanel Partnerships Set New Retail Benchmarks
Chart 129 Retail Channels 2020-2025
Chart 130 Economic Context for Fragrances
Chart 131 Real Gdp Growth 2020-2030
Chart 132 Inflation 2020-2030
Chart 133 Consumer Context for Fragrances
Chart 134 Population 2020-2030
Chart 135 Consumer Expenditure 2020-2030
Chart 136 Population by Generation 2025

Hair Care in India

Key Data Insights

Hindustan Unilever Expands Portfolio to Meet Premium Demand
Chart 137 Key Industry Trends for Hair Care
Hindustan Unilever Expands Portfolio to Meet Premium Demand
Chart 138 Hindustan Unilever Introduces Nexxus Hair Care to Drive Premiumisation
K-Beauty and Digital-First Brands Transform Indian Hair Care
Chart 139 Online Beauty Specialist Nykaa Expands Portfolio with Korean Hair Care
Inde Wild Blends Ayurvedic Heritage with Advanced Actives for Urban Consumers
Chart 140 Inde Wild Launches Champi Bond Repair Shampoo and Conditioner
Chart 141 Value Sales 2020-2030
Chart 142 Volume Sales 2020-2030
Chart 143 Value Sales by Category 2025
Brands to Leverage Advanced Diagnostics to Drive Preventive Routines
Personalised Care Solutions Set to Expand as Ai and Diagnostics Mature
Chart 144 Analyst Insight for Hair Care
Clean Label Innovation and Mini-Packs to Unlock Trust and Inclusivity
Chart 145 Forecast Value Sales 2020-2030
Chart 146 Forecast Value Sales by Category 2025-2030
Hindustan Unilever and L’Oréal Drive Innovation as New Digital Brands Reshape Consumer Expectations
Chart 147 Company Shares 2025
Chart 148 Brand Shares 2025
Beauty-Led Platforms and Quick Commerce Challenge Small Local Grocers’ Strength
Chart 149 Retail Channels 2020-2025
Chart 150 Economic Context for Hair Care
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Hair Care
Chart 154 Population 2020-2030
Chart 155 Consumer Expenditure 2020-2030
Chart 156 Population by Generation 2025

Men's Grooming in India

Key Data Insights

Beaucience India Leverages Neuro-Wellness to Drive Holistic Value Growth
Chart 157 Key Industry Trends for Men's Grooming
Beaucience India Leverages Neuro-Wellness to Drive Holistic Value Growth
Chart 158 Beaucience India Launches Neuro-Wellness in Men’S Skin Care
Bombay Shaving Company Accelerates Eco-Conscious Grooming with Innovative Razor Design
Chart 159 Bombay Shaving Company Launches Eco-Friendly Razor Handle
Bella Vita Captures Demand for Multifunctional Clean Beauty with New Launch
Chart 160 Bella Vita Launches 99% Pure Glycerine Men’S Bathing Soap
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Innovation, Personalisation and the Evolution of Men's Grooming
Digital-First Engagement and the Transformation of the Consumer Journey
Chart 164 Analyst Insight for Men's Grooming
Gen Z and Millennials to Drive Holistic Self-Care and Transparency
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
Gillette and D2c Brands Shape Loyalty and Competition
Beaucience Drives Innovation Momentum
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Small Local Grocers and Pharmacies Maintain Reach as E-Commerce Gains Momentum
Beauty E-Commerce and D2c-First Brands Capture Younger Audiences through Digital Engagement
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Men's Grooming
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Men's Grooming
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025

Oral Care in India

Key Data Insights

Clove Integrates Toothpaste with Dental Care Services to Drive Value Growth
Chart 177 Key Industry Trends for Oral Care
Clove Integrates Toothpaste with Dental Care Services to Drive Value Growth
Chart 178 Clove Links Toothpaste Purchases with Preventive Dental Care
Fang’S Premium Asian-Style Toothpaste Captures Aspirational Urban Consumers
Chart 179 Fang Toothpaste: Premium Asian-Style Oral Care
Blurring the Lines between Hygiene and Beauty-Driven Innovation
Chart 180 Sensodyne Pronamel Launches in India with Long-Term Enamel Protection Focus
Chart 181 Value Sales 2020-2030
Chart 182 Volume Sales 2020-2030
Chart 183 Value Sales by Category 2025
Urban Shoppers to Drive Demand for Premium, Multifunctional Oral Care
Beauty-Led Oral Care and the Rise of Wellness Routines
Chart 184 Analyst Insight for Oral Care
Onmichannel Expansion and the Rise of Digital-First Engagement
Chart 185 Forecast Value Sales 2020-2030
Chart 186 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Retains Strong Lead Despite Intensifying Rivalry
The Launch of Ultra-Luxury Oral Care in India
Leveraging Premiumisation through Strategic Partnerships
Chart 187 Company Shares 2025
Chart 188 Brand Shares 2025
Small Local Grocers Sustain Lead as Urban Consumers Drive Offline Value
Quick Commerce and E-Commerce Platforms Accelerate Value Growth for Premium Oral Care
Chart 189 Retail Channels 2020-2025
Chart 190 Economic Context for Oral Care
Chart 191 Real Gdp Growth 2020-2030
Chart 192 Inflation 2020-2030
Chart 193 Consumer Context for Oral Care
Chart 194 Population 2020-2030
Chart 195 Consumer Expenditure 2020-2030
Chart 196 Population by Generation 2025

Skin Care in India

Key Data Insights

Clinical Actives, Convenience and Lifestyle Positioning Drive Skin Care's Strong Growth
Chart 197 Key Industry Trends for Skin Care
Clinical Actives, Convenience and Lifestyle Positioning Drive Skin Care's Strong Growth
Chart 198 Foxtale Launches Playful "Hula Hoop" Body Care Brand, Blending Science and Lifestyle Appeal
Amorepacific and K-Beauty Brands Reshape Consumer Routines and Innovation
Chart 199 K-Beauty Expansion Accelerates in India through Retail Partnerships and Quick Commerce
Dermatologist-Led Brands and Multifunctional Products Drive New Adoption
Chart 200 Juicy Chemistry Launches Juicy Actives to Advance Longevity-Focused Skin Health
Chart 201 Volume Sales 2020-2030
Chart 202 Value Sales by Category 2025
Emerging Brands to Accelerate Product Launches Set to Capture Trend-Driven Demand
Biotechnology and Ingredient Innovation to Drive Premiumisation
Chart 203 Analyst Insight for Skin Care
Multi-Step Routines to Shape the Future of Skin Care in India
Chart 204 Forecast Value Sales 2020-2030
Chart 205 Forecast Value Sales by Category 2025-2030
Hindustan Unilever Retains Lead as Competition Intensifies
The Rise of Agile Digital-First Skin Care Brands
Mergers and Acquisitions Help to Reshape Landscape
Chart 206 Company Shares 2025
Chart 207 Brand Shares 2025
Nykaa and Traditional Retailers Shape Access and Trust in Sales
Huda Beauty and Tira Spark Consumer Excitement with Retail Pop-Ups
Chart 208 Retail Channels 2020-2025
Chart 209 Economic Context for Skin Care
Chart 210 Real Gdp Growth 2020-2030
Chart 211 Inflation 2020-2030
Chart 212 Consumer Context for Skin Care
Chart 213 Population 2020-2030
Chart 214 Consumer Expenditure 2020-2030
Chart 215 Population by Generation 2025

Sun Care in India

Key Data Insights

Foxtale Expands Inclusivity and Boosts Sun Care Adoption
Chart 216 Key Industry Trends for Sun Care
Foxtale Expands Inclusivity and Boosts Sun Care Adoption
Chart 217 Foxtale’S Tinted Fluid Spf 50 Sunscreen Embraces Inclusive Protection and Tone Match
Lakmé Drives Trust through Transparency and Verified Efficacy
Chart 218 Lakmé Builds Trust by Highlighting Spf Accuracy with Verified Lab Tests
Asaya’S Innovative Mists Reshape Daily Sun Protection Habits
Chart 219 Asaya Air-Light Mist Sunscreen Spray for Convenient Reapplication
Chart 220 Value Sales 2020-2030
Chart 221 Volume Sales 2020-2030
Chart 222 Value Sales by Category 2025
Brands to Use Certification and Tech Tools to Earn Consumer Trust
Habit-Driven Formats to Boost Daily Spf Use
Chart 223 Analyst Insight for Sun Care
Social Commerce and Community Engagement to Drive Sun Care Adoption
Chart 224 Forecast Value Sales 2020-2030
Chart 225 Forecast Value Sales by Category 2025-2030
Honasa Consumer Accelerates Share Gains as D2c Challengers Disrupt Legacy Players
Dot & Key and Emerging Brands Drive Format Innovation and Expand Daily Usage
Chart 226 Company Shares 2025
Chart 227 Brand Shares 2025
Mamaearth and Dot & Key Drive Online Expansion with Influencer-Led Engagement
Chart 228 Retail Channels 2020-2025
Chart 229 Economic Context for Sun Care
Chart 230 Real Gdp Growth 2020-2030
Chart 231 Inflation 2020-2030
Chart 232 Consumer Context for Sun Care
Chart 233 Population 2020-2030
Chart 234 Consumer Expenditure 2020-2030
Chart 235 Population by Generation 2025

Premium Beauty and Personal Care in India

Key Data Insights

Indian Consumers Embrace Longevity Trend with Science-Backed Premium Products
Chart 236 Key Industry Trends for Premium Beauty and Personal Care
Indian Consumers Embrace Longevity Trend with Science-Backed Premium Products
Chart 237 Flout Launches Precision, Clinically Proven Longevity Skin Care for Indian Skin
Strategic Localisation in Premium Beauty and Personal Care
Premium Adult Sun Care Accelerates Growth Amid Rising Skin Health Awareness
Chart 238 Value Sales 2020-2030
Chart 239 Value Sales by Category 2025
Young Affluent Consumers Set to Drive Premium Expansion with Tariff Reforms
Innovation and Localisation to Support Future Growth of Premium Colour Cosmetics
Chart 240 Analyst Insight for Premium Beauty and Personal Care
Rising Skin Health Awareness to Fuel Rapid Growth of Premium Adult Sun Care
Chart 241 Forecast Value Sales 2020-2030
Chart 242 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Strength with Wide Portfolios
Chart 243 Company Shares 2025
Chart 244 Brand Shares 2025
Chart 245 Economic Context for Premium Beauty and Personal Care
Chart 246 Real Gdp Growth 2020-2030
Chart 247 Inflation 2020-2030
Chart 248 Consumer Context for Premium Beauty and Personal Care
Chart 249 Population 2020-2030
Chart 250 Consumer Expenditure 2020-2030
Chart 251 Population by Generation 2025

Mass Beauty and Personal Care in India

Key Data Insights

Steady Growth Driven by Essential Products and Expanding Population
Chart 252 Key Industry Trends for Mass Beauty and Personal Care
Steady Growth Driven by Essential Products and Expanding Population
Functional Innovation and Strategic Promotions Differentiate Mass Beauty Players
H&M Beauty Leverages Private Label to Capture Aspirational Value-Conscious Shoppers
Chart 253 H&M Beauty Launches 200+ Vegan Cruelty Free Cosmetics and Fragrances in India
Chart 254 Value Sales 2020-2030
Chart 255 Value Sales by Category 2025
Mass Beauty and Personal Care Poised for Sustained Double-Digit Growth
Chart 256 Analyst Insight for Mass Beauty and Personal Care
Digital Innovation and Private Label Expansion to Reshape Consumer Engagement and Competition
Chart 257 Forecast Value Sales 2020-2030
Chart 258 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Shifting Shares Amid Growing Fragmentation
Chart 259 Company Shares 2025
Chart 260 Brand Shares 2025
Chart 261 Economic Context for Mass Beauty and Personal Care
Chart 262 Real Gdp Growth 2020-2030
Chart 263 Inflation 2020-2030
Chart 264 Consumer Context for Mass Beauty and Personal Care
Chart 265 Population 2020-2030
Chart 266 Consumer Expenditure 2020-2030
Chart 267 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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