Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Beauty and personal care in India delivered a standout performance in 2025 with a 9% increase in retail sales, which highlighted the market’s dynamism and attractiveness. Growth is underpinned by rising disposable incomes, a rapidly expanding middle class, and a strong shift towards daily routines, with consumers increasingly seeking science-led efficacy, ingredient transparency, and wellness-driven innovation across both mass and premium formats. The environment is further shaped by the accelerated entry of digitally native brands, expansion of e-commerce, and the impact of regulatory improvements and trade liberalisation, resulting in an increasingly fragmented landscape where both established leaders and new challengers must compete on innovation, agility, and ethical value. To succeed, brands need to focus on rapid product development, transparent communication, and tailored engagement across hybrid retail channels, ensuring relevance to evolving consumer identities and capitalising on opportunities in premiumisation, personalisation, and sustainability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in India
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Baby and Child-Specific Products in India
Key Data Insights
Mamaearth and Digital-First Brands Build Trust through Toxin-Free Proof
Mamaearth and Digital-First Brands Build Trust through Toxin-Free Proof
Kt Professional Leverages Entertainment Partnerships to Drive Emotional Engagement
Plix Kids and Natural Ingredient Launches Boost Premium Clean Care Demand
Millennial and Gen Z Parents to Drive Premiumisation with Ingredient Transparency
Baby Wipes to Outpace Other Products as Hygiene Habits Evolve
Digital Engagement and Educational Content Shape Brand Trust and Growth
Johnson’S Baby and Himalaya Reinforce Trust as Premium Brands Accelerate
E-Commerce Makes Further Gains as Parents Seek Convenience
Firstcry Leverages Parenting Touchpoints to Drive Early Loyalty
Bath and Shower in India
Key Data Insights
L’Occitane and Forest Essentials Drive Premium Bath Routines through Experiential Retail
L’Occitane and Forest Essentials Drive Premium Bath Routines through Experiential Retail
Longevity Trends and Functional Ingredients Drive Sensory Rituals
Clean Reimagined in Indian Bath and Shower Routines
Masstige Launches to Expand Reach of Premium Features
Affordable Liquid Formats to Accelerate Household Adoption
Fragrance Innovation and Storytelling Set to Attract Younger Buyers
Hindustan Unilever Leverages Premiumisation to Defend Leadership
Emerging Brands Use Digital Strategies to Capture New Demand
Small Local Grocers Sustains High-Frequency Purchasing Habits
Nykaa and Tira Accelerate Digital Discovery and Premiumisation
Colour Cosmetics in India
Key Data Insights
Facial Make-Up and Private Label Expansion Drive Robust Growth in Colour Cosmetics
Facial Make-Up and Private Label Expansion Drive Robust Growth in Colour Cosmetics
Fae Beauty and Nykaa Leverage Inclusivity and Lifestyle to Drive Engagement
Lifestyle-Driven Beauty and Aesthetic Design Engage Gen Z
Nykaa and Reliance Tira to Accelerate Trend-Led Launches for Rapid Consumer Capture
Hyperlocal Influencers and Occasion-Led Drops to Drive Future Growth
Domestic Brands Will Translate Global Beauty Trends into Accessible Local Innovation
Hindustan Unilever Defends Leadership as Digital Brands Accelerate Share Gains
Nykaa Bridges Beauty and Pop Culture with Entertainment-Driven Launches
Global Investments and Local Acquisitions
Beauty Specialists Retain Loyalty as E-Commerce Accelerates Omnichannel Strategies
Deodorants in India
Key Data Insights
Skin Care Benefits and Clean Formulations Drive Growth in Deodorants
Skin Care Benefits and Clean Formulations Drive Growth in Deodorants
Imfresh Sparks Premiumisation with New Formats
Ingredient Transparency and Clean Label Innovation
Urban Youth Will Expand Usage with Portable and Innovative Formats
Brands That Add Skin Care Claims and Clean Labels Are Set to Drive Premiumisation
Vini Cosmetics Retains Lead as New Brands Drive Innovation
Small Kirana and Digital Platforms Shape Shopping Patterns
Depilatories in India
Key Data Insights
Younger Consumers Embrace At-Home Solutions as Brands Shift to Digital
Younger Consumers Embrace At-Home Solutions as Brands Shift to Digital
Sirona and Plush Leverage Hygiene Credentials to Win Digital Shoppers
Clean Ingredients and Convenient Formats
Digital-First Brands to Accelerate At-Home Grooming as Population Rises
Professional Hair Removal Expands but Affordability Will Keep Depilatories Relevant
Reckitt Benckiser Drives Share Gains as Digital Brands Rise
Pharmacies Sustain Lead as Trusted Destination for At-Home Grooming
Online Platforms Accelerate Growth as Quick Commerce Reshapes Convenience
Fragrances in India
Key Data Insights
Fragrances as Lifestyle Accessories and Self-Expression
Fragrances as Lifestyle Accessories and Self-Expression
Ingredient Transparency and Skin-Friendly Formulations
Ajmal Perfumes Leverages Oud-Led Scents to Fuel Value Growth
Body Mists and Trial Kits Set to Fuel Multi-Scent Adoption
Personalisation and Digital Tools Will Redefine Fragrance Engagement
Bella Vita’S Digital Strategy Accelerates Share Gains, Intensifying Rivalry
Unilever Ventures’ Investment in Secret Alchemist Signals Premiumisation Shift
Department Stores and E-Commerce Reshape Fragrance Purchasing
Nykaa and Chanel Partnerships Set New Retail Benchmarks
Hair Care in India
Key Data Insights
Hindustan Unilever Expands Portfolio to Meet Premium Demand
Hindustan Unilever Expands Portfolio to Meet Premium Demand
K-Beauty and Digital-First Brands Transform Indian Hair Care
Inde Wild Blends Ayurvedic Heritage with Advanced Actives for Urban Consumers
Brands to Leverage Advanced Diagnostics to Drive Preventive Routines
Personalised Care Solutions Set to Expand as Ai and Diagnostics Mature
Clean Label Innovation and Mini-Packs to Unlock Trust and Inclusivity
Hindustan Unilever and L’Oréal Drive Innovation as New Digital Brands Reshape Consumer Expectations
Beauty-Led Platforms and Quick Commerce Challenge Small Local Grocers’ Strength
Men's Grooming in India
Key Data Insights
Beaucience India Leverages Neuro-Wellness to Drive Holistic Value Growth
Beaucience India Leverages Neuro-Wellness to Drive Holistic Value Growth
Bombay Shaving Company Accelerates Eco-Conscious Grooming with Innovative Razor Design
Bella Vita Captures Demand for Multifunctional Clean Beauty with New Launch
Innovation, Personalisation and the Evolution of Men's Grooming
Digital-First Engagement and the Transformation of the Consumer Journey
Gen Z and Millennials to Drive Holistic Self-Care and Transparency
Gillette and D2c Brands Shape Loyalty and Competition
Beaucience Drives Innovation Momentum
Small Local Grocers and Pharmacies Maintain Reach as E-Commerce Gains Momentum
Beauty E-Commerce and D2c-First Brands Capture Younger Audiences through Digital Engagement
Oral Care in India
Key Data Insights
Clove Integrates Toothpaste with Dental Care Services to Drive Value Growth
Clove Integrates Toothpaste with Dental Care Services to Drive Value Growth
Fang’S Premium Asian-Style Toothpaste Captures Aspirational Urban Consumers
Blurring the Lines between Hygiene and Beauty-Driven Innovation
Urban Shoppers to Drive Demand for Premium, Multifunctional Oral Care
Beauty-Led Oral Care and the Rise of Wellness Routines
Onmichannel Expansion and the Rise of Digital-First Engagement
Colgate-Palmolive Retains Strong Lead Despite Intensifying Rivalry
The Launch of Ultra-Luxury Oral Care in India
Leveraging Premiumisation through Strategic Partnerships
Small Local Grocers Sustain Lead as Urban Consumers Drive Offline Value
Quick Commerce and E-Commerce Platforms Accelerate Value Growth for Premium Oral Care
Skin Care in India
Key Data Insights
Clinical Actives, Convenience and Lifestyle Positioning Drive Skin Care's Strong Growth
Clinical Actives, Convenience and Lifestyle Positioning Drive Skin Care's Strong Growth
Amorepacific and K-Beauty Brands Reshape Consumer Routines and Innovation
Dermatologist-Led Brands and Multifunctional Products Drive New Adoption
Emerging Brands to Accelerate Product Launches Set to Capture Trend-Driven Demand
Biotechnology and Ingredient Innovation to Drive Premiumisation
Multi-Step Routines to Shape the Future of Skin Care in India
Hindustan Unilever Retains Lead as Competition Intensifies
The Rise of Agile Digital-First Skin Care Brands
Mergers and Acquisitions Help to Reshape Landscape
Nykaa and Traditional Retailers Shape Access and Trust in Sales
Huda Beauty and Tira Spark Consumer Excitement with Retail Pop-Ups
Sun Care in India
Key Data Insights
Foxtale Expands Inclusivity and Boosts Sun Care Adoption
Foxtale Expands Inclusivity and Boosts Sun Care Adoption
Lakmé Drives Trust through Transparency and Verified Efficacy
Asaya’S Innovative Mists Reshape Daily Sun Protection Habits
Brands to Use Certification and Tech Tools to Earn Consumer Trust
Habit-Driven Formats to Boost Daily Spf Use
Social Commerce and Community Engagement to Drive Sun Care Adoption
Honasa Consumer Accelerates Share Gains as D2c Challengers Disrupt Legacy Players
Dot & Key and Emerging Brands Drive Format Innovation and Expand Daily Usage
Mamaearth and Dot & Key Drive Online Expansion with Influencer-Led Engagement
Premium Beauty and Personal Care in India
Key Data Insights
Indian Consumers Embrace Longevity Trend with Science-Backed Premium Products
Indian Consumers Embrace Longevity Trend with Science-Backed Premium Products
Strategic Localisation in Premium Beauty and Personal Care
Premium Adult Sun Care Accelerates Growth Amid Rising Skin Health Awareness
Young Affluent Consumers Set to Drive Premium Expansion with Tariff Reforms
Innovation and Localisation to Support Future Growth of Premium Colour Cosmetics
Rising Skin Health Awareness to Fuel Rapid Growth of Premium Adult Sun Care
Leading Companies Maintain Strength with Wide Portfolios
Mass Beauty and Personal Care in India
Key Data Insights
Steady Growth Driven by Essential Products and Expanding Population
Steady Growth Driven by Essential Products and Expanding Population
Functional Innovation and Strategic Promotions Differentiate Mass Beauty Players
H&M Beauty Leverages Private Label to Capture Aspirational Value-Conscious Shoppers
Mass Beauty and Personal Care Poised for Sustained Double-Digit Growth
Digital Innovation and Private Label Expansion to Reshape Consumer Engagement and Competition
Leading Manufacturers Adapt to Shifting Shares Amid Growing Fragmentation
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!