Beauty and personal care in 2024: The big picture
The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories.
2024 key trends
Skin care remained the largest product area within beauty and personal care in Slovenia in 2024. While mass skin care continues to dominate, the category as a whole has enjoyed robust annual growth, driven by ongoing investment in research and development and a steady stream of new launches.
Competitive landscape
L'Oréal Slovenija remained the market leader in beauty and personal care in 2024. It dominates premium beauty and personal care through its comprehensive brand portfolio, which includes globally recognised names such as Biotherm, Lancôme, Vichy, and Yves Saint Laurent.
Retail developments
Health and beauty specialists remained the leading retail channel for beauty and personal care products in Slovenia in 2024.
What next for beauty and personal care?
The beauty and personal care market in Slovenia is expected to continue growing in constant value terms (based on 2024 prices) over the forecast period, supported by stable consumer demand across most categories. Both mass and premium beauty and personal care will benefit from ongoing product innovation and new technology, leading to frequent new product launches that stimulate consumer spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Slovenia?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Slovenia
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
Baby and Child-Specific Products in Slovenia
KEY DATA FINDINGS
Continued growth for baby and child-specific products, despite low birth rates
Beiersdorf maintains its lead
Health and personal care stores continue to gain ground
Economic pressures and demographic trends will constrain expansion
E-Commerce will play key role in supporting market diversification
Shift towards more natural, sustainable offerings
Bath and Shower in Slovenia
KEY DATA FINDINGS
Bath and shower products maintains positive momentum
Unilever maintains its strength while Bolton Adriatic finds its niche
Channel diversification provides consumers with greater choice and value
Innovation and skin health concerns will drive future growth
Sustainable packaging will take centre stage
Advanced ingredients will imbue body/wash shower gel with skin care benefits
Colour Cosmetics in Slovenia
KEY DATA FINDINGS
Premium brands outperform their mass counterparts
Cosnova dominates sales through competitive pricing strategy
Health and personal care stores lead distribution landscape
“Skinification” trend will boost sales
BB/CC creams will continue to gain traction
Sustainability will remain key area of focus
Deodorants in Slovenia
KEY DATA FINDINGS
Economising behaviour and hygiene concerns drive continued demand
Bolton Adriatic leads in terms of sales and growth
Health and personal care stores lead distribution
Innovation in formats will support long-term growth
Environmental concerns will reshape the market
Skin care ingredients will drive premiumisation
Depilatories in Slovenia
KEY DATA FINDINGS
Women’s pre-shave products lead growth
Gillette continues to lead competitive landscape
Evolving retail landscape strengthens access and visibility
Depilatories will retain positive growth trajectory, despite its maturity
Innovation will be driven by natural ingredients and personalisation
E-commerce expansion will drive category expansion
Fragrances in Slovenia
KEY DATA FINDINGS
Growing appetite for premium unisex fragrances
Orbico holds sway while L’Oreal makes strides
Growing relevance of e-commerce supports fragrance sales
Sustainability and premiumisation will shape the fragrances market
Gender-neutral fragrances to gain ground
Niche perfume houses and the “skinification” of fragranced to drive premiumisation
Hair Care in Slovenia
KEY DATA FINDINGS
Innovation targeted at specific hair health concerns drives growth
Market leaders innovate with natural ingredients
Health and beauty specialists dominate distribution while e-commerce gains traction
Targeted solutions and premiumisation to drive growth
Rise of scalp-focused and functional hair care
Trend towards “clean” hair care solutions
Men's Grooming in Slovenia
KEY DATA FINDINGS
Beard boom impacts sales of men’s shaving products
Orbico continues to lead sales
Health and beauty specialists leads distribution landscape
Premium men’s grooming products will see accelerated growth
E-commerce will grow in importance
Growing interest in natural, organic and skin-friendly offerings
Oral Care in Slovenia
KEY DATA FINDINGS
Growing focus on oral hygiene drives growth
Competitive landscape intensifies amid downtrading behaviour
Inflationary pressures lead to shift in retail landscape
Rising oral health awareness will support long-term growth
Power toothbrushes to remain resilient despite price sensitivity
Technological innovations will reshape future of oral care
Skin Care in Slovenia
KEY DATA FINDINGS
Skin care shows resilience as innovation and self-care drive demand
Leading brands diversify as science-backed claims gain ground
Specialist retailers lead distribution while e-commerce momentum slows
Premiumisation and niche products will drive future of skin care
Technology and personalisation will reshape consumer demand
Microbiome-focused products will grow in importance
Sun Care in Slovenia
KEY DATA FINDINGS
Record heat drives sun care demand
Multinational players drive innovation and expand product reach
Retail shifts reflect evolving consumer behaviour
Rising temperatures and premiumisation to drive future demand
Premiumisation to intensify with rising income and skin health awareness
Outdoor lifestyles will reshape product development
Premium Beauty and Personal Care in Slovenia
KEY DATA FINDINGS
Premium offerings maintain momentum despite price sensitivity
L'Oreal continues to lead while Sabex gains ground
E-commerce proves to be strategic channel for premium beauty and personal care
Resilient performance amidst economic challenges
Scientific formulations to fuel growth in premium skin care
Technology will reshape premium landscape
Mass Beauty and Personal Care in Slovenia
KEY DATA FINDINGS
Mass beauty and personal care shows resilience, driven by price sensitivity and private label
Beiersdorf retains its lead through significant innovation
Market shows signs of polarisation, with economy and premium brands capturing consumers’ attention
Continued growth for mass brands, underpinned by strong value perception and economic pressures
Sustainability and ethical consumption will be key growth drivers
Digital technologies will reshape the customer journey
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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-
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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-
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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-
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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