Select Country Report
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Beauty and personal care in the Philippines demonstrated exceptional growth momentum in 2025, outpacing regional Asia Pacific averages with a retail value expansion of 9%, supported by a rising population of 117 million and increasing consumer expenditure surpassing PHP21 trillion. This performance is underpinned by a distinctive hybrid retail model, where offline stores such as Watsons remain essential for product experience and validation, while digital-first platforms like TikTok Shop, Shopee and Lazada drive product discovery and transactions, especially among digitally native younger consumers. Multifunctional products that are tailored to humid, active lifestyles are becoming pivotal, catering to value-conscious consumers who are seeking simplified routines without compromising efficacy. To thrive, brands must prioritise a seamless omnichannel presence, aggressive digital-first marketing, including creator-led content and livestreaming, and innovation centred on multifunctionality and lifestyle relevance, while balancing accessibility for the predominantly urbanised, price-sensitive market.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the Philippines
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Colour Cosmetics Leads Growth Driven by Gen Z and Digital Strategies
Chart 2 Maybelline Grows via Tiktok
Lifestyle Trend Drives Demand for Beauty and Personal Care
Chart 3 Axe's Fine Fragrance Collection Offers Lifestyle-Driven Grooming
Dove Serum Caters to Hot Weather and Sensitive Skin
Chart 4 Dove Serum Shower Collection Elevates Cleansing
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Digital-First Platforms Set to Empower Filipino Consumers and Drive Category Growth
Skin Care Set to Maintain Lead in Sales While Colour Cosmetics Accelerates
Chart 8 What’S Next? for Beauty and Personal Care
Consumer Demand for Multifunctional, Climate-Friendly Products to Shape Innovation
Preventative Health and Everyday Wellbeing to Continue Driving Premiumisation
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Unilever Maintains Leading Position with Well-Established Brands
Digital-First Strategies Drive Brand Growth and Differentiation
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Retail Offline Dominates Distribution as Consumers Shift Towards Hybrid Shopping Models
Retail E-Commerce Accelerates Growth Driven by Digital Engagement and Live Selling
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in the Philippines
Key Data Insights
Baby and Child-Specific Products Grow Steadily through Clean Reimagined
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Baby and Child-Specific Products Grow Steadily through Clean Reimagined
Baby and Child-Specific Sun Care Grows Driven by Sustainability
Chart 22 White Dove Introduces Biodegradable Baby Wipes
Brands Embracing Transparency Shape Purchasing Decisions with Targeted Marketing
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Filipino Parents Set to Become More Selective and Quality-Focused
Chart 26 What’S Next? for Baby and Child-Specific Products
Baby and Child-Specific Toiletries Set to Grow Steadily through Eco-Consciousness
Retail Specialists Expected to Provide Convenience for Parents
Chart 27 Forecast Value Sales 2020-2030
Chart 28 Forecast Value Sales by Category 2025-2030
Johnson & Johnson Solidifies Leadership through Trusted Formulas
Local Brands Experience Mixed Performance
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Retail Offline Remains Dominant Amid Rising Digital Alternatives
Retail E-Commerce Demonstrates Fastest Growth with Convenience and Essential Products
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Baby and Child-Specific Products
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Baby and Child-Specific Products
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bath and Shower in the Philippines
Key Data Insights
Growing Hygiene Awareness and Lifestyle Needs Drive Demand
Chart 39 Key Industry Trends for Bath and Shower
Growing Hygiene Awareness and Lifestyle Needs Drive Demand
Bar Soap Dominates Both Retail Value and Volume Sales through Clean Reimagined
Chart 40 Kojie.San Introduces Active Ingredients
Longevity Drives Science-Backed Skin Solutions
Chart 41 Dove Launches Serum Shower
Skin-Friendly Innovations Leads Lifestyle-Driven Beauty
Chart 42 Value Sales 2020-2030
Chart 43 Volume Sales 2020-2030
Chart 44 Value Sales by Category 2025
Consumers’ Hygiene Focus and Climate Set to Sustain Steady Growth
Economic Pressures Expected to Shape Value-Seeking Behaviour
Chart 45 What’S Next? for Bath and Shower
Bar Soap Predicted to Continue Leading Sales
Skin Health Awareness Set to Drive Product Choices
Chart 46 Forecast Value Sales 2020-2030
Chart 47 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Expand Reach and Innovate to Sustain Dominance
Gentle Cleansing and Cost-Effectiveness Drive Brand Growth
Chart 48 Company Shares 2025
Chart 49 Brand Shares 2025
Grocery Retailers Maintain Dominance in Bath and Shower
Health and Beauty Specialists Gain Share through Curated Selections
Retail E-Commerce Expands, Driven by Young Consumers
Chart 50 Retail Channels 2020-2025
Chart 51 Economic Context for Bath and Shower
Chart 52 Real Gdp Growth 2020-2030
Chart 53 Inflation 2020-2030
Chart 54 Consumer Context for Bath and Shower
Chart 55 Population 2020-2030
Chart 56 Consumer Expenditure 2020-2030
Chart 57 Population by Generation 2025
Colour Cosmetics in the Philippines
Key Data Insights
Digital Engagement Drives Value Growth and Brand Leadership
Chart 58 Key Industry Trends for Colour Cosmetics
Digital Engagement Drives Value Growth and Brand Leadership
Chart 59 Maybelline Launches Products on Tiktok
Lip Products Lead Colour Cosmetics Sales with Long-Wear, Skin-Friendly Products
Chart 60 Blk’S Power Lock Lipstick Offers Long-Wear
Clean Reimagined Drives Colour Cosmetics Innovation
Chart 61 Ever Bilena Launches Spf-Infused Makeup
Chart 62 Value Sales 2020-2030
Chart 63 Volume Sales 2020-2030
Chart 64 Value Sales by Category 2025
Consumer Demand for Skincare Benefits in Colour Cosmetics Set to Rise
Economic Pressure Set to Drive Demand for Versatile, Long-Wear Cosmetic Products
Facial Make-Up Set to Maintain Lead with Skin-Friendly Multifunctional Offerings
Chart 65 What’S Next? for Colour Cosmetics
Digital Commerce and Social Media to Reshape Product Launches and Consumer Engagement Strategies
Chart 66 Forecast Value Sales 2020-2030
Chart 67 Forecast Value Sales by Category 2025-2030
L’Oréal Maintains Lead Amid Competition From Local Brands
Affordability and Engagement on Online Platforms Drive Local Brand Growth
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Health and Beauty Specialists Maintain Lead through Custom Offline Experiences
Retail E-Commerce Surges with Social Commerce Driving Rapid Growth
Chart 70 Retail Channels 2020-2025
Chart 71 Economic Context for Colour Cosmetics
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Colour Cosmetics
Chart 75 Population 2020-2030
Chart 76 Consumer Expenditure 2020-2030
Chart 77 Population by Generation 2025
Deodorants in the Philippines
Key Data Insights
Steady Growth Driven by Filipino Lifestyle Needs and Routines
Chart 78 Key Industry Trends for Deodorants
Steady Growth Driven by Filipino Lifestyle Needs and Routines
Chart 79 Axe Introduces Fine Fragrance Collection
Deodorant Roll-Ons, Sprays and Creams Lead with Value-Conscious Offerings
Chart 80 Nivea’S Infused Deodorant Elevates Underarm Care
Digital Engagement Reshapes Consumer Preferences
Chart 81 Value Sales 2020-2030
Chart 82 Volume Sales 2020-2030
Chart 83 Value Sales by Category 2025
Long-Lasting Products and Active Lifestyles Expected to Drive Steady Growth
Consumer Preference Set to Fuel Multifunctional Innovation
Chart 84 What’S Next? for Deodorants
Digital Engagement to Reshape Brand Strategies
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Grip through Innovation
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Health and Beauty Specialists Lead Distribution of Deodorants
Digital Marketplaces Capture Rising Online Demand with Convenience and Value
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Deodorants
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Deodorants
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Depilatories in the Philippines
Key Data Insights
Consumers’ Preference for Gentle and Affordable Hair Removal Shapes Sales Decline in 2025
Consumers’ Preference for Gentle and Affordable Hair Removal Shapes Sales Decline in 2025
Women’S Razors and Blades Drives Growth in Depilatories
Watsons and Veet Leverage Relatable Lifestyle Messaging to Build Loyalty
Chart 97 Watsons Expands Gentle Depilatory Creams
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Depilatories Set to Recover From Decline Amid Shifting Hair Removal Preferences
Women’S Razors and Blades to Lead Growth
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Dominates Depilatories Amid Evolving Competition
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Offline Retail Maintains Lead as E-Commerce Accelerates Growth
Online Shopping Gains Traction as Digital Platforms Offer Accessibility
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Depilatories
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Depilatories
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Fragrances in the Philippines
Key Data Insights
Premium and Mass Fragrances Growth Driven by Affordability and Marketing
Chart 113 Key Industry Trends for Fragrances
Premium and Mass Fragrances Growth Driven by Affordability and Marketing
Bench Leads Lifestyle-Driven Beauty with Accessible, Emotionally Tied Scents
Chart 114 Perfect Nonsense Illustrates Scent as a Lifestyle
Multifunctional Products Broaden Fragrance Usage
Chart 115 Blackwater’S Lotion Spray Highlights Multifunctionality
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Diverse Consumer Base to Drive Premium and Mass Fragrance Expansion
Chart 119 What’S Next? for Fragrances
Omnichannel Model Set to Shape Fragrances Landscape
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Avon and Suyen Lead Amid Shifting Consumer Preferences
Innovative Brand Activations and Lifestyle Products Unlock Growth Opportunities
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Health and Beauty Specialists Capture Most Share Amid Shifting Channel Dynamics
Retail E-Commerce Advances as a Key Channel for Premium Fragrances and Convenience
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Fragrances
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Fragrances
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Hair Care in the Philippines
Key Data Insights
Steady Growth Driven by Evolving Consumer Needs and Economic Factors
Chart 132 Key Industry Trends for Hair Care
Steady Growth Driven by Evolving Consumer Needs and Economic Factors
Consumer Preference Shapes Clean Reimagined Movement
Chart 133 Palmolive Debuts 2× Concentrate
Longevity Drives Hair Care Growth with Repair Treatments
Chart 134 Cream Silk Repairs Hair Strength
Personlised Styling Solutions Fuel Lifestyle-Driven Beauty
Chart 135 Happy Skin Launches Styling Hair Line
Chart 136 Value Sales 2020-2030
Chart 137 Volume Sales 2020-2030
Chart 138 Value Sales by Category 2025
Consumer Purchasing Behaviour to Shift Towards Personalised Hair Care Solutions
Chart 139 What’S Next? for Hair Care
Shampoos and Salon Professional Hair Care to Gain Value with Premiumisation
Formulation Awareness and Practicality Set to Drive Growth of Value-Added Products
Chart 140 Forecast Value Sales 2020-2030
Chart 141 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Maintain Lead through Product Variety and Availability
Chart 142 Company Shares 2025
Chart 143 Brand Shares 2025
Health and Beauty Specialists and Supermarkets Lead Hair Care Sales
Retail E-Commerce Gains Traction with Convenience and New Product Access
Chart 144 Retail Channels 2020-2025
Chart 145 Economic Context for Hair Care
Chart 146 Real Gdp Growth 2020-2030
Chart 147 Inflation 2020-2030
Chart 148 Consumer Context for Hair Care
Chart 149 Population 2020-2030
Chart 150 Consumer Expenditure 2020-2030
Chart 151 Population by Generation 2025
Men's Grooming in the Philippines
Key Data Insights
Steady Growth Driven by Increasing Population and Rising Consumer Expenditure
Chart 152 Key Industry Trends for Men's Grooming
Steady Growth Driven by Increasing Population and Rising Consumer Expenditure
Men’S Toiletries Leads Sales with Significant Volume and Value Growth
Chart 153 Clear Men Promotes Grooming as a Lifestyle
Clear Men Drives Lifestyle Grooming with Digital Engagement
Dove Men and Nivea Men Promote Clean, Gentle and Effective Protection
Chart 154 Dove Men+Care Highlights Freedom and Hygiene
Old Spice Leverages Tiktok Lives and Digital Raffles to Boost Engagement
Chart 155 Old Spice Boosts Sales with Social Media
Chart 156 Value Sales 2020-2030
Chart 157 Volume Sales 2020-2030
Chart 158 Value Sales by Category 2025
Filipino Men to Embrace Grooming as a Lifestyle-Driven Investment
Chart 159 What’S Next? for Men's Grooming
Men’S Toiletries to Lead Value Sales While Fragrances Drive Fastest Growth
Brands Innovating with Multifunctional Products to Capture Evolving Male Needs
Chart 160 Forecast Value Sales 2020-2030
Chart 161 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leads Men’S Grooming Sales
Emerging Local Brands Leverage Digital Trends to Capture Niche Demand
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Retail Offline Remains Dominant Channel for Men’S Grooming
Retail E-Commerce Reshapes Purchase Behaviour with Social and Convenience Appeal
Chart 164 Retail Channels 2020-2025
Chart 165 Economic Context for Men's Grooming
Chart 166 Real Gdp Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Men's Grooming
Chart 169 Population 2020-2030
Chart 170 Consumer Expenditure 2020-2030
Chart 171 Population by Generation 2025
Oral Care in the Philippines
Key Data Insights
Digital Innovation Drives Growth Amid Rising Consumer Affluence
Chart 172 Key Industry Trends for Oral Care
Digital Innovation Drives Growth Amid Rising Consumer Affluence
Oral-B Io Electric Toothbrush Launch Elevates Tech-Enabled Care
Chart 173 Oral-B Io Launches in Philippines
Closeup Capitalises on Lifestyle-Focused Oral Care
Preference for Gentler and Safer Products Fuels Oral Care
Chart 174 Closeup White Now Highlights Lifestyle Focus
Chart 175 Value Sales 2020-2030
Chart 176 Volume Sales 2020-2030
Chart 177 Value Sales by Category 2025
Consumers to Drive Growth through Demand for Visible and Gentle Oral Care Effects
Toothpaste Set to Maintain Lead While Mouth Fresheners Grow Significantly
Chart 178 What’S Next? for Oral Care
Digital and Preventive Health Expected to Reshape Product Innovation
Chart 179 Forecast Value Sales 2020-2030
Chart 180 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Procter & Gamble Strengthen Lead Amid Steady Concentration
Chart 181 Company Shares 2025
Chart 182 Brand Shares 2025
Grocery Retailers Lead as Consumers Diversify Purchase Locations
Health and Beauty Specialists Capture Most Growth in Oral Care
Retail E-Commerce Expands Due to Promotions and Products on Digital Platforms
Chart 183 Retail Channels 2020-2025
Chart 184 Economic Context for Oral Care
Chart 185 Real Gdp Growth 2020-2030
Chart 186 Inflation 2020-2030
Chart 187 Consumer Context for Oral Care
Chart 188 Population 2020-2030
Chart 189 Consumer Expenditure 2020-2030
Chart 190 Population by Generation 2025
Skin Care in the Philippines
Key Data Insights
Consumers Seek Multifunctional Skin Care Amid Rising Spending Power
Chart 191 Key Industry Trends for Skin Care
Consumers Seek Multifunctional Skin Care Amid Rising Spending Power
Facial Care Leads Skin Care Growth with Brightening Formulas
Chart 192 Myra Glow Range Expands
Pond’S Prebiotic Gel Exemplifies Clean Beauty with Gentle Hydration
Chart 193 Numbuzin Enters Philippines as K-Beauty Expands
Chart 194 Value Sales 2020-2030
Chart 195 Volume Sales 2020-2030
Chart 196 Value Sales by Category 2025
Filipino Consumers to Drive Growth with Demand for Multifunctional Skin Care
Facial Care to Lead Value Growth While Body Care Faces Volume Decline
Chart 197 What’S Next? for Skin Care
Consumer Preference for Transparent Ingredients Set to Rise
Brands Set to Leverage Omnichannel Engagement
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Leading Companies Reinforce Dominance through Retail Presence and Digital Influence
Online Platforms and Younger Consumer Appeal Create Growth for Emerging Brands
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Beauty and Health Specialists Strengthen Retail Offline Dominance
E-Commerce Growth Reshapes Skin Care Purchasing with Digital Trends and Convenience
Chart 202 Retail Channels 2020-2025
Chart 203 Economic Context for Skin Care
Chart 204 Real Gdp Growth 2020-2030
Chart 205 Inflation 2020-2030
Chart 206 Consumer Context for Skin Care
Chart 207 Population 2020-2030
Chart 208 Consumer Expenditure 2020-2030
Chart 209 Population by Generation 2025
Sun Care in the Philippines
Key Data Insights
Rising Purchasing Power and Digital Engagement Drives Sun Care Growth
Chart 210 Key Industry Trends for Sun Care
Rising Purchasing Power and Digital Engagement Drives Sun Care Growth
Adult Sun Care Leads Sales with Lightweight, Breathable Protection Formats
Chart 211 Lightweight Sunscreens Lead Everyday Protection
Brands Embracing Lifestyle Trends Drive Category Growth
Chart 212 Portable Sun Sticks Fits Everyday Routines
Digital-First Approaches Drive Visibility and Conversion in Sun Care
Chart 213 Dermorepubliq Debuts on Tiktok
Chart 214 Value Sales 2020-2030
Chart 215 Volume Sales 2020-2030
Chart 216 Value Sales by Category 2025
Active Filipino Lifestyles and Tourism Expansion to Drive Consistent Growth
Chart 217 What’S Next? for Sun Care
Innovative Formats and Multifunctional Benefits Set to Attract Diverse Consumers
Digital Commerce to Fuel Product Discovery and Accelerate Sales
Chart 218 Forecast Value Sales 2020-2030
Chart 219 Forecast Value Sales by Category 2025-2030
Beiersdorf Leverages Distribution and Consumer Preferences to Sustain Lead
Mid-Sized Brands Expand, Offering Growth Potential
Chart 220 Company Shares 2025
Chart 221 Brand Shares 2025
Retail Offline Faces Decline in Sun Care as Retail E-Commerce Accelerates
Retail E-Commerce Transforms Sun Care Sales with Convenience and Social Influence
Chart 222 Retail Channels 2020-2025
Chart 223 Economic Context for Sun Care
Chart 224 Real Gdp Growth 2020-2030
Chart 225 Inflation 2020-2030
Chart 226 Consumer Context for Sun Care
Chart 227 Population 2020-2030
Chart 228 Consumer Expenditure 2020-2030
Chart 229 Population by Generation 2025
Premium Beauty and Personal Care in the Philippines
Key Data Insights
Urban Middle-Income Consumers Drive Growth
Chart 230 Key Industry Trends for Premium Beauty and Personal Care
Urban Middle-Income Consumers Drive Growth
Premium Fragrances and Hair Care Grow Fuelled by Lifestyle Shifts
Luxury Brands Capitalise on Pop-Ups to Boost Fragrance Sales
Chart 231 Value Sales 2020-2030
Chart 232 Value Sales by Category 2025
Middle-Income Consumers to Boost Premium Beauty and Personal Care Growth
Premium Colour Cosmetics to Lead Future Growth
Chart 233 Forecast Value Sales 2020-2030
Chart 234 Forecast Value Sales by Category 2025-2030
Leading Premium Fragrance Brands Drive Competition in Market Shares
Chart 235 Company Shares 2025
Chart 236 Brand Shares 2025
Chart 237 Economic Context for Premium Beauty and Personal Care
Chart 238 Real Gdp Growth 2020-2030
Chart 239 Inflation 2020-2030
Chart 240 Consumer Context for Premium Beauty and Personal Care
Chart 241 Population 2020-2030
Chart 242 Consumer Expenditure 2020-2030
Chart 243 Population by Generation 2025
Mass Beauty and Personal Care in the Philippines
Key Data Insights
Urban Digital Buyers Drive Growth of Mass Beauty and Personal Care
Chart 244 Key Industry Trends for Mass Beauty and Personal Care
Urban Digital Buyers Drive Growth of Mass Beauty and Personal Care
Skin Care Dominates Sales as Multifunctional Value Drives Consumer Preference
Dermorepubliq Drives Sunscreen Sales through Tiktok-Led Digital Launch
Chart 245 Dermorepubliq Debuts Dermosun on Tiktok
Chart 246 Value Sales 2020-2030
Chart 247 Value Sales by Category 2025
Filipino Consumers to Remain Price-Conscious and Value-Driven
Mass Skin Care to Lead Sales with Multifunctional and Hybrid Products
Chart 248 Forecast Value Sales 2020-2030
Chart 249 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Hold Amid Evolving Competitive Dynamics
Digital Innovation and Private Label Growth Reshape Competition and Consumer Behaviour
Chart 250 Company Shares 2025
Chart 251 Brand Shares 2025
Chart 252 Economic Context for Mass Beauty and Personal Care
Chart 253 Real Gdp Growth 2020-2030
Chart 254 Inflation 2020-2030
Chart 255 Consumer Context for Mass Beauty and Personal Care
Chart 256 Population 2020-2030
Chart 257 Consumer Expenditure 2020-2030
Chart 258 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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