Select Country Report
Portuguese Consumer Sophistication and Market Polarisation Shape Growth Dynamics
Beauty and personal care in Portugal demonstrated growth in 2025, reflecting a healthy and stable environment supported by a stable population and increasing consumer expenditure. This performance is underpinned by an evolving consumer base exhibiting heightened sophistication, driving demand for specialised, science-backed formulations and premium products, while simultaneously sustaining a strong value-driven segment through competitive private label offerings. Market polarisation is evident, with premium and dermocosmetic ranges flourishing alongside affordable alternatives, intensifying competition particularly in the mid-tier. Digitalisation and social media significantly influence consumer engagement, fostering demand for personalised experiences and accelerating innovation adoption. Sustainability has emerged as a pivotal pillar, with brands integrating ethical sourcing, transparent environmental practices, and circular economy initiatives, strengthening brand loyalty and shaping product development. To succeed, brands must strategically balance innovation, scientific credibility, sustainability, and price competitiveness, leveraging advanced formulations, digital tools, and authentic consumer engagement to capture diverse consumer needs and preferences across channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Portugal
Portuguese Consumer Sophistication and Market Polarisation Shape Growth Dynamics
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Portuguese Consumer Sophistication and Market Polarisation Shape Growth Dynamics
Chart 2 Targeted Skincare Innovation: Diadermine's Lift + Derma Protect Vitamin D Range
Skin Care Leads Value with Colour Cosmetics Accelerating Innovation and Demand
Chart 3 Sustainability In Practice: O Boticário Releases Boti Recicla In Portugal
O Boticário’S Circular Economy Initiative Boosts Sustainability Engagement
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Scientific Innovation and Consumer Sophistication to Fuel Sustained Growth
Digital Personalisation and Trust-Based Claims to Reshape Consumer Engagement
Chart 7 Analyst Insight for Beauty and Personal Care
Sustainability and Science-Led Innovation to Drive Premiumisation and Market Differentiation
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Top Manufacturers Leverage Portfolio Diversity and Innovation to Sustain Lead
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Specialised Health and Beauty Stores Gain Ground as Grocery Retailers Lose Share
Chart 12 Wells Opens The Largest Beauty Store In The Country
E-Commerce Growth Reshapes Product Access and Consumer Convenience
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Portugal
Key Data Insights
Value-Driven Growth Shapes Demand Amid Demographic Constraints
Value-Driven Growth Shapes Demand Amid Demographic Constraints
Chart 21 Clean And Barrier-Focused Baby Care Drives Portfolio Expansion And New Product Launches
Skin Care Leads Growth as Parents Prioritise Skin Protection
Chart 22 Wells Expands Its Kids Offer As Added-Value Channels Continue To Gain Share
Brands Enhance Credibility through Education and Added-Value Channels
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Brands to Innovate to Meet Specific Skin Needs Amid Demographic Limits
Premiumisation and Transparency to Reshape Retail and Innovation Dynamics
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Top Manufacturers Maintain Lead Amid Evolving Market Dynamics
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Health and Beauty Specialists Outstrip Supermarkets as Parents Demand Added Value
E-Commerce Growth Intensifies Competition and Shapes Product Focus Online
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bath and Shower in Portugal
Key Data Insights
Steady Value Growth Driven by Premiumisation and Skin Care Focus
Steady Value Growth Driven by Premiumisation and Skin Care Focus
Heritage Brands Harness Lifestyle Positioning to Elevate Premium Appeal
Chart 38 Portuguese Premium Artisanal Brand Aromas Da Villa Launches Zero-Waste Bar Soaps
Aromas Da Villa Capitalises on Sustainability to Capture Niche Consumers
Chart 39 Heritage And Lifestyle Positioning Driving Premiumisation
Chart 40 Value Sales 2020-2030
Chart 41 Volume Sales 2020-2030
Chart 42 Value Sales by Category 2025
Price and Premiumisation to Shape Steady Growth Trajectory
Sustainability and Storytelling to Drive Innovation and Competition
Chart 43 Forecast Value Sales 2020-2030
Chart 44 Forecast Value Sales by Category 2025-2030
Top Companies Reinforce Lead through Broad Portfolios and Marketing
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Diverse Retail Formats Shape Consumer Choices
Retail E-Commerce Expands as Consumers Seek Convenience and Premium Discovery
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bath and Shower
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bath and Shower
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Colour Cosmetics in Portugal
Key Data Insights
Premiumisation and Multi-Step Routines Drive Growth among Discerning Consumers
Chart 55 Key Industry Trends for Colour Cosmetics
Premiumisation and Multi-Step Routines Drive Growth among Discerning Consumers
Chart 56 The Convergence Of Make-Up And Skincare In Contemporary Beauty Formulation
Brands Drive Engagement through Lifestyle Collaborations
Chart 57 Sephora Collection’s Tabasco Drives Engagement Through Lifestyle Collaborations
Influencer Collaborations and Digital Tools Accelerate Trend-Driven Consumer Engagement
Chart 58 Value Sales 2020-2030
Chart 59 Volume Sales 2020-2030
Chart 60 Value Sales by Category 2025
Premium Brands and Skincare Fusion to Accelerate Value Growth among Consumers
Chart 61 Analyst Insight for Colour Cosmetics
Fashion and Luxury Players to Expand into Colour Cosmetics
Chart 62 Influencers And Social Media: Driving Engagement In The Portuguese Colour Cosmetics Market
Innovation, Sustainability, and Technology to Reshape Consumer Engagement and Competition
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Top Companies Defend Leading Positions Amid Intensified Competition
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Health and Beauty Specialists Strengthen Dominance through Expansion
Retail E-Commerce Expands Influence with Niche and Premium Product Focus
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Colour Cosmetics
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Colour Cosmetics
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Deodorants in Portugal
Key Data Insights
Steady Growth Driven by Evolving Consumer Expectations and Economic Resilience
Steady Growth Driven by Evolving Consumer Expectations and Economic Resilience
Chart 75 Unilever: All-Over Body Deodorants Deliver Strong Results
Deodorant Roll-Ons Lead in Value While Sticks Show Rapid Growth
Unilever’S All-Over Body Deodorants Reshape Consumer Habits and Brand Equity
Chart 76 Old Spice: Cinematic Storytelling Reinforces Performance Credentials
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Innovation-Driven Growth to Expand Deodorant Usage beyond Traditional Boundaries
Sustainability and Natural Formulations to Reshape Consumer Choices and Innovation
Chart 80 Forecast Value Sales 2020-2030
Chart 81 Forecast Value Sales by Category 2025-2030
Top Companies Strengthen Lead through Innovation and Marketing
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Supermarkets Maintain Lead as Health and Beauty Specialists Expand Influence
Online Platforms Gain Traction through Convenience and Price Transparency
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Deodorants
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Deodorants
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Depilatories in Portugal
Key Data Insights
Mature Market Experiences Modest Growth Amid Evolving Consumer Habits
Mature Market Experiences Modest Growth Amid Evolving Consumer Habits
Women's Razors and Blades Lead Growth as Chemical Formats Decline
Veet’S Summer Campaign Boosts Engagement Amid Limited Innovation
Chart 92 Veet Reinforces Seasonal Engagement Through Promotional Activation
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
Changing Consumer Habits to Support Steady Growth Despite Laser Adoption
Skin-Friendly Formulations and Male Grooming Accelerate Category Evolution
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt as Competition Intensifies in Shifting Preferences
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Grocery Retailers Maintain Dominance Amidst Competition From Health and Beauty Specialists
Online Retail Expands Reach with Competitive Pricing and Premium Assortment
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Depilatories
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Depilatories
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Fragrances in Portugal
Key Data Insights
Premium and Niche Fragrances Fuel Growth Amid Evolving Consumer Lifestyles
Chart 108 Key Industry Trends for Fragrances
Premium and Niche Fragrances Fuel Growth Amid Evolving Consumer Lifestyles
Chart 109 Otro New Outlet: How Experiential Retail Drives Lifestyle-Oriented Fragrance Engagement
Premium Fragrances Lead Retail Sales with Niche Positioning Enhancing Appeal
Companies Enhance Consumer Engagement through Experiential Storytelling
Chart 110 O Boticário Extinto Project Uses Scent To Raise Environmental Awareness
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Consumers to Seek Distinctive Scents Driving Niche and Premium Growth
Digital Engagement and Innovation to Accelerate Fragrance Discovery and Loyalty
Chart 114 Armarf Releases Dubai Chocolate Scent Fragrance
Chart 115 Analyst Insight for Fragrances
Multi-Channel Strategies and Experiential Retail to Enhance Consumer Engagement
Chart 116 Forecast Value Sales 2020-2030
Chart 117 Forecast Value Sales by Category 2025-2030
Leading Companies Intensify Competition Driving Market Fragmentation and Innovation
Chart 118 Company Shares 2025
Chart 119 Brand Shares 2025
Health and Beauty Specialists Lead as Grocery Retailers Lose Share Amid Premiumisation
Retail E-Commerce Gains Momentum through Convenience and Niche Brand Access
Chart 120 Retail Channels 2020-2025
Chart 121 Economic Context for Fragrances
Chart 122 Real Gdp Growth 2020-2030
Chart 123 Inflation 2020-2030
Chart 124 Consumer Context for Fragrances
Chart 125 Population 2020-2030
Chart 126 Consumer Expenditure 2020-2030
Chart 127 Population by Generation 2025
Hair Care in Portugal
Key Data Insights
Treatment-Focused Innovation Drives Sustained Value Growth in Hair Care
Treatment-Focused Innovation Drives Sustained Value Growth in Hair Care
Chart 128 L’Oréal Elvive Growth Booster Fuels Treatment-Focused Innovation In Haircare
Elvive and Herbal Essences Pioneer Treatment and Natural Trends
Chart 129 OnlyBio Expands In Europe Following Social Media Success
Emerging Brands Leverage Digital Platforms to Gain Visibility
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Brands to Innovate with Treatment Focus to Capture Long-Term Hair Health Demand
Natural Formulations and Digital Channels to Drive Innovation and Consumer Engagement
Chart 133 Herbal Essences Expands Natural Haircare Offer
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Top Manufacturers Reinforce Lead Amid Intensifying Competition in Portugal
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Supermarkets Lead Distribution While Health and Beauty Specialists Grow
E-Commerce Expands through Convenience and Curated Product Offerings
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Hair Care
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Hair Care
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Men's Grooming in Portugal
Key Data Insights
Selective Consumers Drive Growth Amid Evolving Routines
Selective Consumers Drive Growth Amid Evolving Routines
Chart 146 Nivea Men Sensitive Daily Cream SPF 30 Combines Skincare And Protection
Demand for Multifunctional Products Drives Innovation
Brands Leverage Social Media to Engage Younger Consumers
Chart 147 Axe Cherry Fizz Launch Reinforces Social-First Strategy
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Selective Consumers to Drive Growth with Multifunctional Product Demand
Digital Influence and Transparency to Fuel Future Growth
Innovation in Multifunctionality and Wellness Reshapes Brand Strategies
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Shifting Product Demand Reducing Concentration
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Health and Beauty Specialists Gain Share Amid Grocery Decline
E-Commerce Expands Driven by Convenience and Wider Assortment
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Men's Grooming
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Men's Grooming
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Oral Care in Portugal
Key Data Insights
Steady Growth Driven by Innovation and Preventative Health Focus among Premium Brands
Steady Growth Driven by Innovation and Preventative Health Focus among Premium Brands
Chart 163 Sensodyne Releases New Toothpaste Combining Whitening And Therapeutic Benefits
Toothpaste Leads Value Sales While Dental Floss Shows Fastest Growth
New Oral Care Launches Exemplify Premium Therapeutic Innovation Trend
Chart 164 Jordan Releases New Electric Toothbrush Designed For Kids
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Portuguese Consumers to Adopt Advanced Oral Health Practices Amid Steady Economic Growth
Toothpaste to Sustain Dominance While Tooth Whiteners Lead Value Growth
Chart 168 Isdin Delivers Technical Sophistication
Pharmacies and Sustainability Trends to Reshape Premium Oral Care Landscape
Chart 169 Forecast Value Sales 2020-2030
Chart 170 Forecast Value Sales by Category 2025-2030
Top Manufacturers Reinforce Lead Amid Steady Market Concentration
Chart 171 Company Shares 2025
Chart 172 Brand Shares 2025
Supermarkets Dominate While Health and Beauty Specialists Expand Premium Reach
Online Retail Growth Driven by Premium Product Demand and Consumer Research Habits
Chart 173 Retail Channels 2020-2025
Chart 174 Economic Context for Oral Care
Chart 175 Real Gdp Growth 2020-2030
Chart 176 Inflation 2020-2030
Chart 177 Consumer Context for Oral Care
Chart 178 Population 2020-2030
Chart 179 Consumer Expenditure 2020-2030
Chart 180 Population by Generation 2025
Skin Care in Portugal
Key Data Insights
Growth Moderates as Consumers Embrace Science-Driven Skin Care Routines
Chart 181 Key Industry Trends for Skin Care
Growth Moderates as Consumers Embrace Science-Driven Skin Care Routines
Chart 182 Efficacy-Focused Skin Care - The Launch Of Nivea Cellular Efficacy- Focused Skin Care
Facial Care Dominates, Driven by Targeted Serums and Advanced Formulations
Retailers Expand Asian Beauty Portfolios to Capture Evolving Consumer Preferences
Chart 183 Perfumes & Companhia Introduces K-Beauty To Its Portfolio
Chart 184 Value Sales 2020-2030
Chart 185 Volume Sales 2020-2030
Chart 186 Value Sales by Category 2025
Portuguese Consumers to Drive Growth with Longevity and Protection Focus
Chart 187 Beauty Longevity And Life-Stage Skin care: O Boticário Releases Botik Resveratrol + Silicon Gamut
Facial Care to Lead Expansion Propelled by Precision and Advanced Formulations
Chart 188 Analyst Insight for Skin Care
Brands to Harness Innovation and Digital Engagement to Capture Evolving Consumer Needs
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
Leading Companies Drive Competition through Innovation and Portfolio Diversity
Chart 191 Company Shares 2025
Chart 192 Brand Shares 2025
Health and Beauty Specialists Lead as E-Commerce Gains Traction in Retail
E-Commerce Growth Reshapes Consumer Access and Competitive Dynamics
Chart 193 Retail Channels 2020-2025
Chart 194 Economic Context for Skin Care
Chart 195 Real Gdp Growth 2020-2030
Chart 196 Inflation 2020-2030
Chart 197 Consumer Context for Skin Care
Chart 198 Population 2020-2030
Chart 199 Consumer Expenditure 2020-2030
Chart 200 Population by Generation 2025
Sun Care in Portugal
Key Data Insights
Steady Growth Driven by Value Gains and Evolving Consumer Routines
Chart 201 Key Industry Trends for Sun Care
Steady Growth Driven by Value Gains and Evolving Consumer Routines
Chart 202 Daily Sun Protection Drives Innovation And Market Dynamism
Adult Sun Care Dominates, Expanding Its Reach to Everyday Use
Brands Leverage Sustainability and Omnichannel to Reshape Consumer Habits
Chart 203 Wells: Investing In Omnichannel Strategies To Boost Sales And Drive De-seasonalisation
Chart 204 Value Sales 2020-2030
Chart 205 Volume Sales 2020-2030
Chart 206 Value Sales by Category 2025
Consumers to Increase Daily Use and Value of Sun Care Products
Adult Sun Care to Retain Dominance While Baby Sun Care Experiences Fastest Growth
Chart 207 Analyst Insight for Sun Care
Brands to Innovate with Sustainability and Convenience to Meet Evolving Consumer Demands
Chart 208 Sustainability As A Core Driver Of Sun Care Innovation
Chart 209 Forecast Value Sales 2020-2030
Chart 210 Forecast Value Sales by Category 2025-2030
Leading Companies Respond to Rising Competition with Innovation and Niche Focus
Chart 211 Company Shares 2025
Chart 212 Brand Shares 2025
Specialist Retailers Lead Sales through Expertise and Engagement
Retail E-Commerce Gains Traction Driven by Convenience and Digital Integration
Chart 213 Retail Channels 2020-2025
Chart 214 Economic Context for Sun Care
Chart 215 Real Gdp Growth 2020-2030
Chart 216 Inflation 2020-2030
Chart 217 Consumer Context for Sun Care
Chart 218 Population 2020-2030
Chart 219 Consumer Expenditure 2020-2030
Chart 220 Population by Generation 2025
Premium Beauty and Personal Care in Portugal
Key Data Insights
Informed Consumers Drive Portuguese Premium Beauty Growth
Informed Consumers Drive Portuguese Premium Beauty Growth
Premium Skin Care Leads Portuguese Market through Scientific Innovation and Efficacy
Sesderma’S Science-Led Longevity Innovation Captures Premium Beauty Consumer Interest
Chart 221 Science-Led Innovation From Dermocosmetic Brand Sesderma
Chart 222 Value Sales 2020-2030
Chart 223 Value Sales by Category 2025
Scientifically Driven Innovation to Propel Sustained Value Growth
Premium Skin Care to Lead Sales, with Colour Cosmetics to See Fastest Growth
Biotechnology and Personalised Products to Reshape Consumer Expectations and Brand Strategies
Chart 224 Forecast Value Sales 2020-2030
Chart 225 Forecast Value Sales by Category 2025-2030
Market Leaders Drive Stability and Growth through Brand Diversification and Fragrance Innovation
Chart 226 Company Shares 2025
Chart 227 Brand Shares 2025
Chart 228 Economic Context for Premium Beauty and Personal Care
Chart 229 Real Gdp Growth 2020-2030
Chart 230 Inflation 2020-2030
Chart 231 Consumer Context for Premium Beauty and Personal Care
Chart 232 Population 2020-2030
Chart 233 Consumer Expenditure 2020-2030
Chart 234 Population by Generation 2025
Mass Beauty and Personal Care in Portugal
Key Data Insights
Consumers Balance Price Sensitivity and Product Sophistication Amid Steady Growth
Consumers Balance Price Sensitivity and Product Sophistication Amid Steady Growth
Largest and Fastest-Growing Categories Benefit From Scientific Claims
Chart 235 Mercadona: Driving Value-Led Sophistication In Mass Beauty
Mercadona’S Deliplus Range Drives Value-Led Product Sophistication in Portugal
Chart 236 Value Sales 2020-2030
Chart 237 Value Sales by Category 2025
Brands to Enhance Product Sophistication While Maintaining Accessible Pricing to Drive Growth
Manufacturers to Enhance Competitiveness through Sustainability
Chart 238 Forecast Value Sales 2020-2030
Chart 239 Forecast Value Sales by Category 2025-2030
Top Players Sustain Lead Amid Moderate Market Concentration
Chart 240 Company Shares 2025
Chart 241 Brand Shares 2025
Chart 242 Economic Context for Mass Beauty and Personal Care
Chart 243 Real Gdp Growth 2020-2030
Chart 244 Inflation 2020-2030
Chart 245 Consumer Context for Mass Beauty and Personal Care
Chart 246 Population 2020-2030
Chart 247 Consumer Expenditure 2020-2030
Chart 248 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
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- Premium Lip Liner/Pencil
- Premium Lipstick
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- Premium Nail Polish
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- Premium Polish Remover
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- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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