Select Country Report
Steady Expansion Driven by Skinification and Clean Reimagined
Beauty and personal care in South Korea exhibits a robust and resilient trajectory, outperforming regional counterparts, despite modest economic expansion in 2025. The environment remains attractive due to rising per-capita expenditure and consumer willingness to invest in both efficacy-driven products and premium sensory experiences. Innovation thrives amid consumer micro-segmentation, where mass brands close the gap on premium by delivering clinically credible efficacy at accessible prices, while premium players strengthen heritage storytelling and scientific authority. Retail dynamics are evolving, with e-commerce dominating through advanced features like live commerce, complemented by growing experiential offline touchpoints that enhance trial and discovery. Strategic collaborations between manufacturers and influential retailers, alongside agile private label offerings, are essential to navigating a fragmented landscape where consumer loyalty hinges on visible results, emotional engagement, and personalised experiences. The interplay of advanced actives in simplified routines, multi-functionality, and holistic self-care philosophies is reshaping product development, creating diverse opportunities for brands to differentiate and capture emerging consumer segments.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in South Korea
Steady Expansion Driven by Skinification and Clean Reimagined
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Expansion Driven by Skinification and Clean Reimagined
Chart 2 Skinification Broadens across Scalp and Body Care
Lifestyle-Driven Beauty Fuels Demand for Sensorial Everyday Products
Chart 3 Happy Bath Supports Emotional and Skin Wellbeing
Longevity Drives Demand for Clinic-Grade Home Treatments
Chart 4 Pro-Level Self-Care Rises with Topical Skin Boosters
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Skin Care and Fragrances Set to Fuel Expansion through 2030
Mass Efficacy Expected to Shape Dynamic Consumer Micro-Segments
Brands Leverage Clinical Efficacy and Retail Innovation to Engage Discerning Consumers
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Korean Companies Leverage Strategic Channels to Sustain Dominance
Innovative Experiential Retail and Private Label Strategies Fuel Growth Opportunities
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
E-Commerce Leads Distribution as Offline Channels Evolve in Response
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in South Korea
Key Data Insights
Rising Demand for Specialised Children’S Skincare Drives Expansion
Rising Demand for Specialised Children’S Skincare Drives Expansion
Baby Wipes Maintain Leadership Amid Shift Towards Multifunctional Child Care
Local Brands Leverage Safety Certifications to Build Parental Trust
Chart 21 Sustainable Parenting: Refill Solutions
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Parents Set to Drive Consistent Demand through Year-Round Sun Protection and Specialised Care
Specialised Formulations and Parental Trust Expected to Reshape Product Innovation and Competition
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt Strategies Amid Shifting Market Shares
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
E-Commerce Drives Retail Transformation as Offline Channels Decline
Digital Engagement and Peer Reviews Shape Buying Habits among Parents
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real GDP Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025
Bath and Shower in South Korea
Key Data Insights
Body Wash and Shower Gel Lead Amid Rising Demand for Functional Formulations
Chart 37 Key Industry Trends for Bath and Shower
Body Wash and Shower Gel Lead Amid Rising Demand for Functional Formulations
Daiso’S Affordable High-Performance Body Care Catalyses Active Consumer Engagement
Chart 38 The Daiso Effect — Affordable Functionality for the 1020 Generation
Conscious Formulation and Wellness-Driven Rituals Redefine Consumer Expectations
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Younger Consumers Expected to Drive Demand for Functional and Fragranced Body Washes
Body Wash and Shower Gel Set to Remain Dominant with Sustained Premium Growth
Chart 42 Analyst Insight for Bath and Shower
Chart 43 Forecast Value Sales 2020-2030
Chart 44 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Evolving Market Dynamics
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Retail E-Commerce Leads Growth by Reshaping Consumer Access and Preferences
Younger Consumers and Digital Innovation Drive Retail Channel Evolution
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bath and Shower
Chart 49 Real GDP Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bath and Shower
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Colour Cosmetics in South Korea
Key Data Insights
Diverse Consumer Preferences and K-Beauty Momentum Drive Value Growth
Chart 55 Key Industry Trends for Colour Cosmetics
Diverse Consumer Preferences and K-Beauty Momentum Drive Value Growth
Chart 56 Consumers Shift From Mascara to Damage-Free, Root-Care Lash Solutions
Lifestyle-Driven Beauty Reshapes Colour Cosmetics
Chart 57 K-Beauty Brands Turn Makeup into Accessories
Brands Embrace Natural Beauty with Science-Backed Skin Benefits
Chart 58 Science-Backed Claims Fuel Skincare-Infused Base Makeup
Chart 59 Value Sales 2020-2030
Chart 60 Volume Sales 2020-2030
Chart 61 Value Sales by Category 2025
Retail Value Set to Rise Steadily Amid Stable Economy and Consumer Spending
Consumers Expected to Favour Modular Singles While Sets/Kits Gain Niche Traction
Convenience, Premiumisation and Hybrid Innovation Poised to Drive Outlook
Chart 62 Analyst Insight for Colour Cosmetics
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Amorepacific and Lg H&H Consolidate Dominance through Strategic Brand Engagement
Strategic Digital Marketing and Product Innovation Drive Growth Opportunities
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Retail E-Commerce Gains Dominance Driven by Digital Engagement
Offline Stores Evolve into Experiential Hubs Complementing Online Expansion
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Colour Cosmetics
Chart 69 Real GDP Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Colour Cosmetics
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Deodorants in South Korea
Key Data Insights
Growth Driven by Younger Consumers Embracing Multi-Functional Grooming
Growth Driven by Younger Consumers Embracing Multi-Functional Grooming
Deodorant Roll-Ons Lead Expansion While Sticks Retain Dominance
Chart 75 Deodorant Sticks with Broader Fragrance Profiles
Nivea Exemplifies Clean Beauty Shaping Consumer Choices
Chart 76 Nivea’S Derma-Control Roll-On Launch
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Younger Consumers Set to Drive Demand for Clean and Multi-Functional Deodorants
Deodorant Sticks Maintain Largest Sales Value with Steady Growth to 2030
Deodorant Roll-Ons to Lead Growth Driven by Innovative Skincare Integration
Chart 80 Forecast Value Sales 2020-2030
Chart 81 Forecast Value Sales by Category 2025-2030
Beiersdorf Korea and Aesop Korea Strengthen Positions Amid High Concentration
Nivea’S Diversified Portfolio and Channel Presence Secure Leadership and Growth Opportunities
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
E-Commerce Leads Retail Sales Driven by Convenience and Repeat Purchases
Offline Channels Face Erosion Amid Rising E-Commerce Penetration
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Deodorants
Chart 86 Real GDP Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Deodorants
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Depilatories in South Korea
Key Data Insights
Razors with Lubrication Bars Boost Consumer Adoption Amid Mature Hair Removal Preferences
Razors with Lubrication Bars Boost Consumer Adoption Amid Mature Hair Removal Preferences
Clean Beauty Drives Demand for Gentle, Low-Irritation Depilatories
Chart 92 Clean Reimagined Drives Demand for Gentle Depilatories
Brand Collaborations Fuel Engagement and Innovation
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
At-Home Hair Removal Innovation Set to Fuel Market Expansion
Women’S Razors with Lubrication Bars Poised to Lead Value Growth
Shifts to Gentler, Safer At-Home Solutions to Reshape Product Focus and Consumer Behaviour
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Lg H&H Consolidates Dominance through Retail Expansion
Retail Expansion and Product Focus Create Growth Opportunities for Depilatories Players
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Retail E-Commerce Becomes the Dominant Distribution Channel through Rapid Growth
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Depilatories
Chart 102 Real GDP Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Depilatories
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Fragrances in South Korea
Key Data Insights
Consumers' Multi-Fragrance Lifestyle Moderates Growth Amid Economic Shifts
Chart 108 Key Industry Trends for Fragrances
Consumers' Multi-Fragrance Lifestyle Moderates Growth Amid Economic Shifts
Chart 109 Hetra's Myeong-Dong: a Tourist-Driven Fragrance Flagship
Lotte Department Store Leverages Retail Exclusives to Capture Younger Shoppers
Chart 110 Selective Premiumisation Drives Expansion in Mini Formats and Retail Exclusives
Granhand Innovate Storytelling to Enhance Engagement
Chart 111 Granhand’S Cultural Contests Turn Fragrance into Mood, Memory, and Storytelling
Chart 112 Value Sales 2020-2030
Chart 113 Volume Sales 2020-2030
Chart 114 Value Sales by Category 2025
Consumers' Preference for Low-Commitment Access Set to Drive Steady Growth
Premium Fragrances Anticipated to Sustain Dominance
Brands Innovate Sensory Engagement to Deepen Consumer Connection and Exclusivity
Chart 115 Analyst Insight for Fragrances
Chart 116 Forecast Value Sales 2020-2030
Chart 117 Forecast Value Sales by Category 2025-2030
Leading Niche and Premium Brands Consolidate Dominance Amid Market Polarisation
Brand Exclusivity and Niche Appeal Drive Innovation and Growth Opportunities
Chart 118 Company Shares 2025
Chart 119 Brand Shares 2025
Department Stores Command Fragrance Sales in South Korea
E-Commerce Sustains Growth yet Coexists with Strong Offline Retail Presence
Chart 120 Retail Channels 2020-2025
Chart 121 Economic Context for Fragrances
Chart 122 Real GDP Growth 2020-2030
Chart 123 Inflation 2020-2030
Chart 124 Consumer Context for Fragrances
Chart 125 Population 2020-2030
Chart 126 Consumer Expenditure 2020-2030
Chart 127 Population by Generation 2025
Hair Care in South Korea
Key Data Insights
Steady Growth Driven by Premiumisation and the Rise of Hair-Skinification
Chart 128 Key Industry Trends for Hair Care
Steady Growth Driven by Premiumisation and the Rise of Hair-Skinification
Chart 129 Pdrn and Micro-Spicule Technology Elevate Scalp Care
Shampoos Lead as Fragrance and Wellness Reshape Hair Care
Chart 130 Hair Care Adopts Fine-Fragrance Cues
Brands Integrate Advanced Diagnostics to Deepen Consumer Engagement
Chart 131 AI-Driven Diagnostic Hair Care
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Consumers Drive Demand for Professional Expertise and Routine Specialisation
Hair Loss Treatments Set to Outperform on Science-Backed Premiumisation
Chart 135 Analyst Insight for Hair Care
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Lg H&H and Amorepacific Sustain Dominance Amid Evolving Competition
Targeted Product Formats and Treatment-Focused Routines Drive Growth Opportunities
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Online and Omnichannel Platforms Lead Hair Care Sales Amid Offline Decline
E-Commerce’S Rapid Growth Challenges Offline Dominance with Convenience and Price Appeal
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Hair Care
Chart 142 Real GDP Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Hair Care
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Men's Grooming in South Korea
Key Data Insights
South Korea’S Men Fuel Growth with Rising Skincare Demand and Spending Power
Chart 148 Key Industry Trends for Men's Grooming
South Korea’S Men Fuel Growth with Rising Skincare Demand and Spending Power
Longevity Drives Demand for High-Performance, Minimalist Skincare in Men's Grooming
Chart 149 High Performance, Minimal Step Men’s Skincare
Barber501’S Skin-Centric Shaving Innovation Redefines Men’S Grooming Routines
Chart 150 Barber501 Introduces Botanical-Infused Shaving Solutions
Chart 151 Value Sales 2020-2030
Chart 152 Volume Sales 2020-2030
Chart 153 Value Sales by Category 2025
Influencers and Diversified Styling Expected to Drive Brand Relevance and Market Expansion
Men's Toiletries Set to Sustain Dominance While Premium Fragrances Accelerate Growth
Integration of Skincare and Grooming Products to Reshape Innovation and Retail Strategies
Chart 154 Analyst Insight for Men's Grooming
Chart 155 Forecast Value Sales 2020-2030
Chart 156 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Innovation and Targeted Marketing
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
E-Commerce Leads Distribution as Offline Channels Lose Ground
Chart 159 Retail Channels 2020-2025
Chart 160 Economic Context for Men's Grooming
Chart 161 Real GDP Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Men's Grooming
Chart 164 Population 2020-2030
Chart 165 Consumer Expenditure 2020-2030
Chart 166 Population by Generation 2025
Oral Care in South Korea
Key Data Insights
Value-Led Growth and Lifestyle Positioning Drive Oral Care Expansion
Chart 167 Key Industry Trends for Oral Care
Value-Led Growth and Lifestyle Positioning Drive Oral Care Expansion
Chart 168 K-Pop Ambassador Marketing in Oral Care
Clean-Label Innovation Expands into Appliance Care as Natural Formulation Gains Ground
Lion Korea’S Clinica Brand Exemplifies Premium Innovation
Chart 169 Lion Korea Launches Clinica, Emphasising Clinical Efficacy
Chart 170 Value Sales 2020-2030
Chart 171 Volume Sales 2020-2030
Chart 172 Value Sales by Category 2025
Premium and Functional Innovation Set to Drive Steady Expansion
Toothpaste Expected to Remain Dominant While Mouth Freshners Lead Fastest Growth
Chart 173 Analyst Insight for Oral Care
Chart 174 Forecast Value Sales 2020-2030
Chart 175 Forecast Value Sales by Category 2025-2030
Lg H&H Leads as Competition Intensifies and Market Concentration Shifts
Niche Functional Brands Gain Momentum through Targeted Innovation Strategies
Chart 176 Company Shares 2025
Chart 177 Brand Shares 2025
Retail E-Commerce Overtakes Offline Channels to Lead Distribution in Oral Care
Chart 178 Retail Channels 2020-2025
Chart 179 Economic Context for Oral Care
Chart 180 Real GDP Growth 2020-2030
Chart 181 Inflation 2020-2030
Chart 182 Consumer Context for Oral Care
Chart 183 Population 2020-2030
Chart 184 Consumer Expenditure 2020-2030
Chart 185 Population by Generation 2025
Skin Care in South Korea
Key Data Insights
Efficacy-Driven Innovation and Consumer Sophistication Fuel Steady Growth
Chart 186 Key Industry Trends for Skin Care
Efficacy-Driven Innovation and Consumer Sophistication Fuel Steady Growth
Chart 187 Ingredients Like PDRN Drive Efficacy Focused Skin Care
Body Care Dominates with Innovation While Hand Care Shows Robust Momentum
Chart 188 High-Functioning, No-Wash Liquid Masks Rise
Olive Young’S Ai Skin Scan and Pdrn Ingredients Drive Consumer Engagement
Chart 189 AI-Powered Skin Diagnostics
Chart 190 Value Sales 2020-2030
Chart 191 Volume Sales 2020-2030
Chart 192 Value Sales by Category 2025
Skin Care Set to Accelerate Amid Rising Consumer Sophistication
Hand Care Poised for Rapid Expansion Fueled by Performance and Convenience
Brands Leverage Innovation and Collaboration to Meet Evolving Consumer Expectations
Chart 193 Analyst Insight for Skin Care
Chart 194 Forecast Value Sales 2020-2030
Chart 195 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Their Positions through Innovation and Engagement
Chart 196 Company Shares 2025
Chart 197 Brand Shares 2025
E-Commerce Consolidates Its Dominance as Digital Engagement Deepens
Offline Retail Contracts as Consumer Purchasing Habits Evolve
Chart 198 Retail Channels 2020-2025
Chart 199 Economic Context for Skin Care
Chart 200 Real GDP Growth 2020-2030
Chart 201 Inflation 2020-2030
Chart 202 Consumer Context for Skin Care
Chart 203 Population 2020-2030
Chart 204 Consumer Expenditure 2020-2030
Chart 205 Population by Generation 2025
Sun Care in South Korea
Key Data Insights
Consumer Shift to Multifunctional Sun Protection Fuels Expansion
Chart 206 Key Industry Trends for Sun Care
Consumer Shift to Multifunctional Sun Protection Fuels Expansion
Chart 207 Invisible Film Type Sun Patches for Targeted UV Fefense
Adult Sun Care Dominates Driven by Advanced Formulations and Consumer Preference
Chart 208 Tinted, Lightweight Sun Serums Gain Traction
Innovative and Targeted Sun Care Products Reshape Consumer Habits
Chart 209 Dermocosmetic Brands Expand into Skin-Repairing Sun Care.
Chart 210 Value Sales 2020-2030
Chart 211 Volume Sales 2020-2030
Chart 212 Value Sales by Category 2025
Consumers Set to Demand Evidence-Backed and Sensorially Appealing Sun Protection Products
Adult Sun Care to Lead While Baby and Child-Specific Sun Care Gains Fastest Momentum
Chart 213 Analyst Insight for Sun Care
Chart 214 Forecast Value Sales 2020-2030
Chart 215 Forecast Value Sales by Category 2025-2030
Amorepacific and Lg H&H Strengthen Dominance through Focused Innovation
Multifunctional Sun Serums Spur Growth Opportunities
Chart 216 Company Shares 2025
Chart 217 Brand Shares 2025
Retail E-Commerce Leads Distribution as Retail Offline Loses Ground
Chart 218 Retail Channels 2020-2025
Chart 219 Economic Context for Sun Care
Chart 220 Real GDP Growth 2020-2030
Chart 221 Inflation 2020-2030
Chart 222 Consumer Context for Sun Care
Chart 223 Population 2020-2030
Chart 224 Consumer Expenditure 2020-2030
Chart 225 Population by Generation 2025
Premium Beauty and Personal Care in South Korea
Key Data Insights
Premium Skin Care Dominates While Premium Deodorant Posts Fastest Growth
Chart 226 Key Industry Trends for Premium Beauty and Personal Care
Premium Skin Care Dominates While Premium Deodorant Posts Fastest Growth
Sulwhasoo’S Ginseng Classes Deepen Brand Legacy
Chart 227 Brands Blend Clinical Efficacy with Heritage-Driven Experiences
Chart 228 Value Sales 2020-2030
Chart 229 Value Sales by Category 2025
Premium Brands Adapt to Consumer Demand for Evidence and Authenticity
Premium Deodorants Set to Drive Dynamic Growth Trajectory
Chart 230 Analyst Insight for Premium Beauty and Personal Care
Chart 231 Forecast Value Sales 2020-2030
Chart 232 Forecast Value Sales by Category 2025-2030
Amorepacific Strengthens Dominance as Competitors Face Share Erosion
Chart 233 Company Shares 2025
Chart 234 Brand Shares 2025
Chart 235 Economic Context for Premium Beauty and Personal Care
Chart 236 Real GDP Growth 2020-2030
Chart 237 Inflation 2020-2030
Chart 238 Consumer Context for Premium Beauty and Personal Care
Chart 239 Population 2020-2030
Chart 240 Consumer Expenditure 2020-2030
Chart 241 Population by Generation 2025
Mass Beauty and Personal Care in South Korea
Key Data Insights
Steady Growth Driven by Efficacy and Affordability Narrows Premium Gap
Chart 242 Key Industry Trends for Mass Beauty and Personal Care
Steady Growth Driven by Efficacy and Affordability Narrows Premium Gap
Mass Skin Care Leads Sales as Consumers Focus on Skin Health
Daiso-Exclusive Launches and Mini Kits Expand Accessibility among Young Buyers
Chart 243 Affordable, Trial-Friendly Formats Expand
Chart 244 Value Sales 2020-2030
Chart 245 Value Sales by Category 2025
Consumers Set to Drive Growth by Prioritising Efficacy at Accessible Prices
Mass Skin Care Expected to Sustain Leadership While Sun Care Posts Fastest Growth
Wiser Wallet and Omni-Channel Engagement to Reshape Consumer Behaviour and Business Models
Chart 246 Analyst Insight for Mass Beauty and Personal Care
Chart 247 Forecast Value Sales 2020-2030
Chart 248 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Positions Amid Evolving Market Concentration
Private Label Growth and Promotional Events Intensify Competition and Drive Stockpiling
Chart 249 Company Shares 2025
Chart 250 Brand Shares 2025
Chart 251 Economic Context for Mass Beauty and Personal Care
Chart 252 Real GDP Growth 2020-2030
Chart 253 Inflation 2020-2030
Chart 254 Consumer Context for Mass Beauty and Personal Care
Chart 255 Population 2020-2030
Chart 256 Consumer Expenditure 2020-2030
Chart 257 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!