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2025 Developments
Lithuania’s beauty and personal care market demonstrated resilient growth in 2025, supported by stable economic conditions and increasing consumer sophistication despite a stagnant population. The retail sales value reached EUR453 million, reflecting a robust 5% increase, outpacing many mature regional markets due to a rising preference for premium and niche products, particularly in skin care and fragrances. The growing influence of Korean brands and the expansion of e-commerce platforms are increasingly appealing to digitally engaged younger consumers, while entrenched promotional practices challenge brands to balance perceived value with price competitiveness. Seasonal fluctuations, such as the unusually cold summer in 2025, highlight the need for adaptive product strategies, especially for sun care and depilatories. To capitalise on growth opportunities, companies must combine premiumisation with mass-market accessibility, leverage local brand authenticity, and innovate through multifunctional and personalised offerings, supported by expert retail advice and strategic digital engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Lithuania
2025 Developments
Key Data Insights
Steady Growth Driven by Economic Stability and Consumer Education
Premium Fragrances and Skin Care Lead in Value, While Colour Cosmetics Shows Dynamic Growth
Korean Influence Reshapes Consumer Preferences as Niche Fragrances Gain Status Appeal
Chart 1 The Popularity of Korean Brands Is Growing
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Consumer Education and Spending Power to Fuel Steady Growth
Premium Skin Care Leads Value Growth, While Mass Skin Care Sustains Steady Expansion
Korean Brands and Regular Promotions Influence Consumer Demand
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Top Players Solidify Their Leadership through Diversified Portfolios
Promotional Intensity and Local Innovation Bolster Competitiveness
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Health and Beauty Specialists Lead, Followed by Pharmacies and Supermarkets
E-Commerce Expands through Leading Retailers’ Online Platforms
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Lithuania
Key Data Insights
Baby and Child-Specific Products Summary
Declining Consumer Base Constrains Sales, Despite Growth in Consumer Spending
Chart 17 Shrinking Consumer Base Hinders Market Development
Baby Wipes Dominate Sales, While Sun Care Faces Volatility From Weather Impacts
Local Brands Focus on Natural, Safe Ingredients to Meet Parental Demand and Maintain Loyalty
Chart 18 Local Manufacturer Biok Uses Natural Ingredients and Regional Scents
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Rising Purchasing Power Supports Value Growth, Despite Stagnant Consumer Base
Baby Wipes Remain Largest by Volume, While Sun Care Leads Value Growth
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Their Position as Market Shows Moderate Concentration
Local Consumer Preferences and Brand Loyalty Offer Growth Opportunities
Chart 24 Analyst Insight for Baby and Child-Specific Products
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Health and Beauty Specialists Lead Sales through Trusted Product Offerings
Retail E-Commerce Grows as Pharmacies and Grocery Chains Expand Online
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Lithuania
Key Data Insights
Bath and Shower Summary
Moderate Growth Driven by Promotions Amid Stable Economic Conditions
Bar Soap Leads in Volume, but Faces Decline Amid Shifting Consumer Preferences
Promotions and Targeted Marketing Drive Bath and Shower Sales
Chart 35 Sustainability Is Present, but Isn't a Key Competitive Factor
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Brands Adapt to Stagnant Demand with Targeted Innovation and Value Strategies
Bar Soap Leads Volumes Despite Decline, While Intimate Hygiene Captures Growth
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Modest Share Shifts
Promotional Focus and Targeted Innovation Create Strategic Growth Avenues
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Supermarkets and Beauty Specialists Drive Bath and Shower Sales with Strong Promotions
E-Commerce Expansion Fuels Fastest Growth among Retail Channels Amid Promotional Dominance
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Lithuania
Key Data Insights
Colour Cosmetics Summary
Steady Growth in Retail Value Driven by Evolving Consumer Preferences
Consumer Demand for Multifunctional Products Grows
Chart 51 How Social Media Is Reshaping Beauty Discovery
Lithuanian Retailers Leverage Korean Brand Momentum Amid Rising Social Media Influence
Chart 52 Value Sales 2020-2030
Chart 53 Volume Sales 2020-2030
Chart 54 Value Sales by Category 2025
Mass Retail Dominates Value, with Core Products Maintaining Strong Appeal
Korean Brand Influence and Simplicity Trend Reshape Consumer Behaviour and Competition
Chart 55 Forecast Value Sales 2020-2030
Chart 56 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Rising Competition From Korean Brands
Brand Innovation and Value Positioning Create Growth Opportunities for Established Players
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Health and Beauty Specialists Dominate with Omnichannel Approach
Retail E-Commerce Gains Traction with Specialised Offerings and Growing Consumer Demand
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Colour Cosmetics
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Colour Cosmetics
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Deodorants in Lithuania
Key Data Insights
Deodorants Summary
Stagnant Sales Amid Adverse Weather and Stable Consumer Spending
A Shift From Roll-Ons Tto Sticks Reshapes Usage Patterns
Chart 67 L'oréal Introduces a High-Performance Range for Active Men
L’Oréal Men Expert Combats Old Spice Gains Amid Seasonal Demand Drop
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Deodorant Roll-Ons Maintain Dominance, While Sticks Lead Growth
Brand Innovation and Competitive Rivalry Shape Functional Products and Market Dynamics
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
L’Oréal and Beiersdorf Consolidate Leadership Amid Steady Market Shares
Leading Brands Leverage Mass-Market Strength and Men’S Grooming
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Health and Beauty Specialists and Supermarkets Sustain Dominance
E-Commerce Rapidly Expands Amid Growing Online Grocery and Specialist Retailer Penetration
Chart 75 Retail Channels 2020-2025
Chart 76 Economic Context for Deodorants
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Deodorants
Chart 80 Population 2020-2030
Chart 81 Consumer Expenditure 2020-2030
Chart 82 Population by Generation 2025
Depilatories in Lithuania
Key Data Insights
Depilatories Summary
Stagnation Persists as Cooler Weather and Razor Preference Limit Growth
Chart 83 Veet Emphasises Its Product's Smoothing Effect for Dry, Sensitive Skin
Soothing Formulations Cater to Niche Demand for Gentle Solutions
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Consumers Favour Traditional Shaving, While Spending Power Supports Gradual Growth
Innovation in Hair Removers Boosts Appeal Amid Shifting Consumer Priorities
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Expands Share, While Procter & Gamble Maintains Strength in Shaving Products
Innovation in Gentle Formulations and Product Niches Offer Growth Potential
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Supermarkets and Beauty Specialists Lead While E-Commerce Grows Steadily
Retail E-Commerce Steadily Gains Ground
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Depilatories
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Lithuania
Key Data Insights
Fragrances Summary
Premium and Niche Fragrances Drive Value Growth Amid Rising Consumer Confidence
Premium Fragrances Capture Largest Market Share
Chart 99 Premium and Niche Fragrances Dominate the Landscape
Social Media Fuels Niche Growth among Younger Consumers
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Consumers Drive Growth Due to Greater Purchasing Power
Niche Fragrances and Body Mists Attract Younger Consumers
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
L’Oréal and Coty Strengthen Their Leading Positions
Diversified Portfolios and Niche Focus to Drive Future Growth
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Beauty Specialists and E-Commerce Lead Distribution with Growing Online Presence
Omnichannel Approach Widens the Reach of Premium and Niche Fragrances
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Fragrances
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Fragrances
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Hair Care in Lithuania
Key Data Insights
Hair Care Summary
Steady Growth Driven by Higher Consumer Expenditure
Salon Professional Hair Care Grows Steadily Alongside Hair-Loss Treatments
Chart 115 Biok Lab Launches Hair Mask for Damaged Hair
A Multi-Tiered Approach Allows Biok Lab to Capture Different Consumers
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Steady Value Growth Driven by Professional Products and Conditioners
Salon Professional Hair Care Expands Its Presence to Capture Growth
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
L’Oréal and Henkel Strengthen Leadership Amid Shifting Market Shares
Local Innovation and Market Dynamics Offer Growth Avenues for Manufacturers
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Health and Beauty Specialists Dominate Hair Care Distribution
Retail E-Commerce Accelerates Growth, Fuelled by Convenience and Trusted Retailers
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Lithuania
Key Data Insights
Men's Grooming Summary
Steady Growth in Men’S Grooming Driven by Rising Consumer Expenditure
Men’S Fragrances Excels with Dynamic Growth
Old Spice Rejuventes Men's Grooming with Impactful Advertising and Product Expansion
Chart 131 Old Spice Drives Brand Revitalisation
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Steady Growth Driven by Rising Consumer Expenditure and Evolving Male Grooming Interest
Men’S Fragrances Leads Growth Momentum
Brands Intensify Product Support and Marketing to Capture Loyal Male Consumers
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Procter & Gamble and L’Oréal Solidify Leadership through Portfolio Differentiation
Emerging Players and Stable Leaders Present Growth Avenues
Chart 137 Company Shares 2025
Chart 138 Brand Shares 2025
Health and Beauty Specialists Drive Distribution Dominance with Strong Promotions
Retail E-Commerce Rapidly Expands as Consumers Embrace Online Convenience
Chart 139 Retail Channels 2020-2025
Chart 140 Economic Context for Men's Grooming
Chart 141 Real Gdp Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Men's Grooming
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Oral Care in Lithuania
Key Data Insights
Oral Care Summary
Lithuanian Consumers Drive Oral Care Growth Amid Rising Expenditure
Denture Care Proliferates, While Electric Toothbrushes Gain Momentum
Chart 147 Denture Care Continues to Expand
Sensodyne Leads Problem-Solving Trend
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Lithuanian Consumers Enhance Purchasing Power, Driving Steady Market Expansion
Manufacturers Innovate and Diversify Products to Capture Evolving Hygiene Preferences
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Market Share through Innovation and Consumer Trust
Brand Differentiation and Product Innovation Offer Avenues for Growth
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Health and Beauty Specialists Lead with Strong Growth Dynamics
Promotions Fuel Channel Competition, While E-Commerce Expands
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Oral Care
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Oral Care
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Skin Care in Lithuania
Key Data Insights
Skin Care Summary
Premium Skin Care Drives Balanced Face and Body Routine Adoption among Consumers
Rising Demand for Korean Beauty Brands among Younger Customers
Multifunctional Lip Glosses Challenge Traditional Lip Care
Chart 163 Multifunctional Lip Gloss Provides Deep Hydration and a Dewy Sheen
Chart 164 Value Sales 2020-2030
Chart 165 Volume Sales 2020-2030
Chart 166 Value Sales by Category 2025
Expanding Beauty Routines and Consumer Education Drive Steady Growth
Natural Look Trend and Innovation Reshape Consumer Preferences
Chart 167 Forecast Value Sales 2020-2030
Chart 168 Forecast Value Sales by Category 2025-2030
Nivea and L’Oréal Baltic Reinforce Leadership through Strategic Brand Positioning
Innovation and Digital Influence Create Growth Avenues for Multifunctional Products
Chart 169 Company Shares 2025
Chart 170 Brand Shares 2025
Health and Beauty Specialists Dominate Sales with Premium Focus
Retail E-Commerce Gains Momentum as Consumers Seek Convenience and Variety
Chart 171 Retail Channels 2020-2025
Chart 172 Economic Context for Skin Care
Chart 173 Real Gdp Growth 2020-2030
Chart 174 Inflation 2020-2030
Chart 175 Consumer Context for Skin Care
Chart 176 Population 2020-2030
Chart 177 Consumer Expenditure 2020-2030
Chart 178 Population by Generation 2025
Sun Care in Lithuania
Key Data Insights
Sun Care Summary
Challenging Weather Conditions Depress Sun Care Sales Despite Positive Economic Backdrop
Adult Sun Care Dominates Due to Market Focus on Sun Protection
Korean Cosmetics Enter Sun Care with Growing Influence
Chart 179 Asian Brands Step into Sun Care
Chart 180 Value Sales 2020-2030
Chart 181 Volume Sales 2020-2030
Chart 182 Value Sales by Category 2025
Weather Dependency Shapes Growth Outlook
Korean Brands Influence Consumer Preferences and Competition
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Their Leading Position Amid Shifting Allegiances
Competitive Stability Offers Opportunities for Innovation and Market Expansion
Chart 185 Company Shares 2025
Chart 186 Brand Shares 2025
Supermarkets and Beauty Specialists Drive Distribution with Promotional Strength
Retail E-Commerce Gains Momentum
Chart 187 Retail Channels 2020-2025
Chart 188 Economic Context for Sun Care
Chart 189 Real Gdp Growth 2020-2030
Chart 190 Inflation 2020-2030
Chart 191 Consumer Context for Sun Care
Chart 192 Population 2020-2030
Chart 193 Consumer Expenditure 2020-2030
Chart 194 Population by Generation 2025
Premium Beauty and Personal Care in Lithuania
Key Data Insights
Premium Beauty and Personal Care Summary
Lithuanian Premium Beauty and Personal Care Shows Robust Growth Exceeding Regional Averages
Fragrances Lead in Value, While Skin Care Drives Premium Expansion
Niche Fragrances Shapes Premium Beauty and Personal Care
Chart 195 Niche Fragrances Are Positioned to Reflect Individual Identity
Chart 196 Value Sales 2020-2030
Chart 197 Value Sales by Category 2025
Consumer Discount Habits Temper Premium Growth Despite Rising Demand
Premium Skin Care and Fragrances Lead Growth as Sun Care Gains Momentum
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Their Top Positions Amid Moderate Share Fluctuations
Portfolio Strength and Brand Appeal Create Growth Opportunities
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Chart 202 Economic Context for Premium Beauty and Personal Care
Chart 203 Real Gdp Growth 2020-2030
Chart 204 Inflation 2020-2030
Chart 205 Consumer Context for Premium Beauty and Personal Care
Chart 206 Population 2020-2030
Chart 207 Consumer Expenditure 2020-2030
Chart 208 Population by Generation 2025
Mass Beauty and Personal Care in Lithuania
Key Data Insights
Mass Beauty and Personal Care Summary
Moderate Growth Supported by Rising Consumer Expenditure and Stable Population
Growth Driven by Skin Care and Colour Cosmetics
Lithuanian Retailers Leverage Korean Beauty to Engage Younger Consumers
Chart 209 Korean Brands Continue to Expand Their Reach
Chart 210 Value Sales 2020-2030
Chart 211 Value Sales by Category 2025
Mass Skin Care Leads in Size as Mass Colour Cosmetics and Baby Products Accelerate
Local Brand Innovation Reshapes Competitive Dynamics
Chart 212 Forecast Value Sales 2020-2030
Chart 213 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Portfolio Breadth and Local Innovation
Promotional Events and Local Brand Strategies Drive Competitive Opportunities
Chart 214 Company Shares 2025
Chart 215 Brand Shares 2025
Chart 216 Economic Context for Mass Beauty and Personal Care
Chart 217 Real Gdp Growth 2020-2030
Chart 218 Inflation 2020-2030
Chart 219 Consumer Context for Mass Beauty and Personal Care
Chart 220 Population 2020-2030
Chart 221 Consumer Expenditure 2020-2030
Chart 222 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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