Beauty and personal care in 2024: The big picture
Beauty and personal care in the Czech Republic inched back into marginal volume growth in 2024, while value growth remains positive, albeit at lower levels than seen over the past two years. This is related to lowering inflation, which has dropped significantly from highs of 15.
2024 key trends
Skin care is a notably large category in both value and volume terms, with both value and volume seeing positive growth in 2024, albeit following the same trend of rising volume growth and falling value growth, due to the lower inflation leading to more stable prices and stronger consumer purchasing power. This positive performance is seen in both mass and premium categories.
Competitive landscape
L'Oréal Ceska republika sro is the overall leading company in beauty and personal care in the Czech Republic, also seeing a small increase in its value share in 2024. L’Oréal benefits from offering a wide portfolio of both mass and premium products, across numerous categories.
Retail developments
Health and beauty specialists maintained its position as the leading distribution channel for beauty and personal care in the Czech Republic in 2024, although it has seen its share erode slightly compared to 2023. Meanwhile, retail e-commerce continues to grow its share, as does apparel and footwear specialists, albeit with the latter only holding a sub-decimal share overall, despite having seen robust growth over the review period.
What next for beauty and personal care?
Sales of beauty and personal care are set to see a positive current value CAGR over the forecast period, albeit remaining at relatively low growth levels. Positive indicators include a recovery in real disposable incomes leading to stronger consumer spending power, lower inflation, an overall improving economy, lowering unemployment, rising real wages, and falling interest rates.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the Czech Republic
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
Baby and Child-Specific Products in the Czech Republic
KEY DATA FINDINGS
Value growth slows down and volume falls into a negative slump
Natural and sustainable products continue to see growing demand in a fragmented competitive landscape
Drugstore chains remain strong for baby and child-specific products
Falling birth rate expected to prevent any significant expansion of baby and child-specific products in coming years
New product launches and innovation could help to boost sales and keep the category afloat
The share of drugstores and beauty and personal care stores may diminish over the forecast period
Bath and Shower in the Czech Republic
KEY DATA FINDINGS
Bath and shower records somewhat flat value sales, while volumes improving albeit still negative
New launches and product innovation drive the category
Distribution of bath and shower products remain largely unchanged
Innovations and multifunctional products will play important roles, led by body wash/shower gel
E-commerce and discounters set for further healthy growth
Refillable formats will attract further attention over the coming years
Colour Cosmetics in the Czech Republic
KEY DATA FINDINGS
Indulgence and social media are key factors driving sales of colour cosmetics
L’Oréal closes the gap on leader Mark Distri Spol Sro
Both health and beauty specialists and e-commerce grow their shares
Colour cosmetics will continue to thrive, driven by make-up trends and innovations
Integration of AI tools will boost e-commerce sales
Blurring lines between colour cosmetics and skin care expected
Deodorants in the Czech Republic
KEY DATA FINDINGS
Value sales see mild growth while volumes remain in a negative decline
Nivea takes over from Rexona, while smaller brands also show a promising performance
Grocery retailers hold a slightly higher share than non-grocery retailers
Competition will remain strong over the forecast period
Innovation likely to be the driving force of the category
E-commerce set to see ongoing positive growth, but grocery and non-grocery will continue to split the main share
Depilatories in the Czech Republic
KEY DATA FINDINGS
Value sales remain positive, while volume also creeps into a positive performance
Procter & Gamble maintains its top place thanks to the strength of Gillette brand
Distribution of depilatories remains largely unchanged
Baseline demand expected to continue, although sales will remain modest
Very little change is expected in the competitive and distribution landscapes
Online sales of depilatories not expected to see a strong value gain
Fragrances in the Czech Republic
KEY DATA FINDINGS
Fragrances fares well, supported by premium options and body mists
L’Oréal maintains its lead in fragrances, thanks to a strong portfolio of both mass and premium options
Competition between beauty specialists and e-commerce heats up
Premium fragrances set to strengthen their position even further over the forecast period
Skinification to step up further within fragrances
Share of e-commerce set to grow further
Hair Care in the Czech Republic
KEY DATA FINDINGS
Retail value slows down and volume remains flat
Henkel and L'Oréal maintain their lead places
E-commerce continues to grow its share in hair care
Conditioners and treatments will develop further in line with the skinification trend
Clean beauty trends set to further penetrate hair care
Online shopping set to see further growth, supported by social media platforms
Men's Grooming in the Czech Republic
KEY DATA FINDINGS
Men’s grooming sees an overall positive performance
Branded products still play important role in men’s grooming
Health and beauty specialists maintains its distribution lead while e-commerce continues to grow significantly
Men’s grooming products set to see healthy growth over the forecast period
Private label has further potential to grow
Brands to make additional efforts to revitalise men’s shaving
Oral Care in the Czech Republic
KEY DATA FINDINGS
Value sales maintain a positive performance, while volume also returns to positive figures
Global players maintain their leading positions due to consumers preferring trusted brands
Oral care sales are split between grocery and non-grocery retailers
Oral care offers only small potential to grow
Therapeutic products to maintain traction
E-commerce will maintain its appeal, albeit with growth rather limited in oral care
Skin Care in the Czech Republic
KEY DATA FINDINGS
Skin care is a clear focus for Czech consumers
L'Oréal maintains its lead in skin care thanks to its popular portfolio of brands
Health and beauty specialists maintain the largest distribution share, while e-commerce grows its share
A positive outlook for skin care ahead, across both mass and premium
Preventive skin care will be a strong driver of developments
Increasing technological advances expected in skin care
Sun Care in the Czech Republic
KEY DATA FINDINGS
Sun care continued its positive trajectory in 2024
L’Oréal maintains its lead in sun care thanks to its trusted reputation
Health and beauty specialists maintains the leading channel place
High awareness of sun protection will continue to fuel positive sales
Sun care to be more scrutinised regarding ingredients and sustainability
New entries among dermo brands and private label will continue
Premium Beauty and Personal Care in the Czech Republic
KEY DATA FINDINGS
Premium beauty and personal care continues to be driven by social media trends
Premium fragrances continue to drive value sales in 2024
Lower priced-end premium products fare well, with many premium products only available online or via select physical stores
High levels of innovation and new brand entries indicate growth for the forecast period
Personalisation will be a key trend for premium skin care and premium fragrances
The Czech Republic is an important country for luxury brands in the CEE region
Mass Beauty and Personal Care in the Czech Republic
KEY DATA FINDINGS
Mass beauty and personal care sees a steady performance
L'Oréal maintains its top place in mass beauty and personal care, thanks to its strong portfolio
Private label brands gain momentum with high level of innovation
Distribution of mass beauty and personal care remains largely unchanged
Outlook remains optimistic for mass beauty and personal care over the forecast period
Private label will remain popular for price-sensitive consumers
E-commerce and discounters set for healthy growth
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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-
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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-
- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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-
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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-
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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-
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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-
- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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-
- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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-
-
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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