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Value-Driven Consumers and Digital Shopping Reshape Spending and Growth
Beauty and personal care in Ukraine recorded retail value growth of 14% in 2025, despite a declining population of 31.4 million, highlighting the industry’s resilience driven by cautious, value-conscious consumers who prioritise multifunctionality, efficacy, and cost efficiency. The market’s attractiveness is further enhanced by an accelerating digital transformation, where omnichannel retail strategies and e-commerce expansion reshape consumer purchasing patterns. Leading retailers have successfully integrated online platforms with physical stores, offering personalised promotions, click-and-collect, and fast delivery, meeting rising expectations for convenience and transparency. Innovation is centred on accessible premiumisation, sustainable packaging, and refill formats that combine affordability with environmental responsibility, appealing to health- and eco-aware shoppers. Brands that leverage strong digital visibility, transparent ingredient communication, and promotional agility while balancing aspirational positioning with value-for-money stand to gain competitive advantage and foster long-term loyalty in this evolving and price-sensitive environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Ukraine
Value-Driven Consumers and Digital Shopping Reshape Spending and Growth
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Value-Driven Consumers and Digital Shopping Reshape Spending and Growth
Chart 2 Watsons and Eva Redefine Beauty Retail through Integrated Omnichannel Ecosystems
Refill Formats and Clean Positioning Drive Accessible and Sustainable Launches
Chart 3 Refill Formats as a Value and Sustainability Growth Lever – Frosch Senses Aloe Vera Refill Pack
Innovation Fosters Loyalty and Competitive Advantage Amid Price Sensitivity
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Digital Transformation and Value-Driven Behaviour to Fuel Growth Momentum
Clean Beauty and Strategic Pricing to Influence Purchasing Decisions
Chart 7 What's Next? for Beauty and Personal Care
Omnichannel Retail to Reshape Brand Strategies
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Multinationals Defend Positions Amid Fragmented Competitive Landscape
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Lead as E-Commerce Gains Fastest Growth
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Ukraine
Key Data Insights
Price Sensitivity Drives Ukrainian Families to Prioritise Value and Essentials
Price Sensitivity Drives Ukrainian Families to Prioritise Value and Essentials
Chart 20 Rukavychka Private Label 2-In-1 Baby Wash Wins on Price Accessibility
Baby and Child-Specific Sun Care Rebounds Sharply Fuelled by Digital Engagement
European-Aligned Regulation Elevates Transparency and Formal Market Leadership
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Players Set to Adapt to Demographic Decline with Focused Value Growth
Baby Wipes Leads Value While Sun Care Surges through Digital Trust
Regulatory Compliance and Digitalisation to Reshape Business and Consumer Dynamics
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Smart Family Drive Concentrated Competition Amid Private Label Growth
Smart Family’S Bübchen Detangling Spray Exemplifies Innovation Targeting Niche Baby Hair Care
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Maintain Offline Leadership Amid Rising E-Commerce Growth
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Ukraine
Key Data Insights
Price Growth Drives Value Despite Volume Pressure Amid Cautious Spending
Price Growth Drives Value Despite Volume Pressure Amid Cautious Spending
Consumer Demand for Clean, Transparent Products Boosts Local Brands
Eva Promotes Affordable German-Quality Refill Soap to Lead Clean Trend
Chart 35 Affordable Local Refill Soap with “German Quality” Positioning
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Ukrainian Consumers to Adapt to Economic Caution with Value-Driven Purchasing
Body Wash/Shower Gel to Accelerate with Clean Positioning
Retailers to Expand Private Label While E-Commerce Will Boost Price Transparency and Competition
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Growing Private Label Competition
Local Heritage Brand Expands Presence through Retailer Partnerships and Trust
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Health and Beauty Specialists Lead While E-Commerce Grows Rapidly
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Ukraine
Key Data Insights
Value-Driven Consumer Behaviour and Digital Engagement Propel Growth
Value-Driven Consumer Behaviour and Digital Engagement Propel Growth
Skinification Trend and Cautious Spending Drive Demand for Practical Solutions
Maybelline New York and Vera Beauty Harness Value and Digital Buzz for Category Growth
Chart 51 Maybelline New York Delivers Affordable Quality with Digital-Led Beauty Education
Chart 52 Value Sales 2020-2030
Chart 53 Volume Sales 2020-2030
Chart 54 Value Sales by Category 2025
Value-Driven Consumers and Digital Influence to Accelerate Growth
Multifunctionality and Digital Engagement Reshape Product Strategies
Chart 55 Forecast Value Sales 2020-2030
Chart 56 Forecast Value Sales by Category 2025-2030
L’Oréal’S Strategic Leadership Consolidates Market Concentration with Competitive Shifts
Emerging Brands Leverage Digital Influence and Niche Focus to Accelerate Growth
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Health and Beauty Specialists Lead as E-Commerce Gains Fast Traction
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Colour Cosmetics
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Colour Cosmetics
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Deodorants in Ukraine
Key Data Insights
Economic Pressures Shape Cautious Growth and Consumer Choices among Leading Brands
Economic Pressures Shape Cautious Growth and Consumer Choices among Leading Brands
Mass Stick Options Accelerate While Roll-Ons Rebound with Digital Engagement
Chart 67 Instagram-Driven Launches Accelerate Deodorant Brand Switching in 2025
Brands Harness Digital Influence and Price Promotions to Drive Consumer Switching
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Consumers to Prioritise Value and Functionality Amid Economic Recovery
Deodorant Sticks to Lead Retail Value Growth
Digital Engagement and Price Competition to Reshape Brand Dynamics and Innovation
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Unilever Strengthens Leadership Amid Shifting Shares
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Specialists Lead as Consumers Prioritise Beauty and Personal Care
Retail E-Commerce Accelerates Growth Driven by Digital Promotions and Niche Products
Chart 75 Retail Channels 2020-2025
Chart 76 Economic Context for Deodorants
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Deodorants
Chart 80 Population 2020-2030
Chart 81 Consumer Expenditure 2020-2030
Chart 82 Population by Generation 2025
Depilatories in Ukraine
Key Data Insights
Value-For-Money Drives Growth Amid Economic Pressures for Consumers
Value-For-Money Drives Growth Amid Economic Pressures for Consumers
Multi-Packs and Innovation with Premium Convenience Appeal
Chart 83 Gillette Venus Comfortglide Breeze 1+6: Bulk Value Wins in 2025
Specialist E-Retailers Leverage Promotions and Digital Expertise to Build Loyalty
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Ukrainian Consumers to Drive Growth through Value Efficiency and Digital Engagement
Hair Removers and Women's Razors to Lead Sales and Growth with Evolving Consumer Preferences
Brands Leverage Digital Trust to Strengthen Market Position
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Value-Driven Shifts Amid Growing Private Label Presence
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Health and Beauty Specialists Lead Retail Sales Amid Shifting Channel Dynamics
Chart 91 Economic Context for Depilatories
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Depilatories
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025
Fragrances in Ukraine
Key Data Insights
Premiumisation and Affordable Formats Drive Growth of Fragrances
Premiumisation and Affordable Formats Drive Growth of Fragrances
Lifestyle Trends Drive Versatile Fragrance Formats and Dual Market Polarisation
Digital-Driven Fragrance Sales Influence Consumer Choices
Chart 98 Fragrantica.Ua - Shaping Fragrance Discovery through Community-Led Digital Influence
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Consumer Behaviour Shifts to Shape Cautious Growth Amid Economic Uncertainty
Premium Fragrances to Accelerate Value Growth While Mass Fragrances Will Maintain Volume Leadership
Digital Engagement and E-Commerce to Transform Purchase Journeys and Competitive Dynamics
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Puig Sl and L’Oréal Ukraine Strengthen Leadership through Premium Portfolios and Digital Dominance
Strong Growth for Local Independent Producers Offering Niche Fragrances
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Health and Beauty Specialists Lead While E-Commerce Accelerates Growth
Emerging Retail Concepts Embrace Digital Discovery and Specialist Expertise
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Fragrances
Chart 108 Real Gdp Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Fragrances
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025
Hair Care in Ukraine
Key Data Insights
Strong Value Growth Driven by Inflation and Consumer Caution Reshapes Hair Care Sales
Strong Value Growth Driven by Inflation and Consumer Caution Reshapes Hair Care Sales
Grosh Private Label Leads Mass Segment Growth Amid Rising Demand for Value and Quality
Chart 114 Grosh “Feel Yourself” Shampoos: Private Label Value Boost in 2025
Ukrainian Tiktok Experts Boost Demand for Scalp-Focused, Longevity-Driven Hair Care
Chart 115 Value Sales 2020-2030
Chart 116 Volume Sales 2020-2030
Chart 117 Value Sales by Category 2025
Consumers Shifting to Preventative Hair Health Will Fuel Category Growth
Specialist Solutions to Expand Rapidly Amid Rising Demand for Efficacy
Digital Influencers and Consumer Education Will Reshape Purchasing Dynamics
Chart 118 Forecast Value Sales 2020-2030
Chart 119 Forecast Value Sales by Category 2025-2030
Multinational Leaders Consolidate Dominance While Market Shows Moderate Fragmentation
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Health and Beauty Specialists Drive Offline Retail Dominance
Chart 122 Retail Channels 2020-2025
Chart 123 Economic Context for Hair Care
Chart 124 Real Gdp Growth 2020-2030
Chart 125 Inflation 2020-2030
Chart 126 Consumer Context for Hair Care
Chart 127 Population 2020-2030
Chart 128 Consumer Expenditure 2020-2030
Chart 129 Population by Generation 2025
Men's Grooming in Ukraine
Key Data Insights
Value-Driven Purchasing Shapes Rapid Retail Value Growth Amid Economic Pressures
Value-Driven Purchasing Shapes Rapid Retail Value Growth Amid Economic Pressures
Value-For-Money and Multifunctionality Drive Product Innovation and Growth
Chart 130 Extra-Xl 3-In-1 Formats Drive Value Growth in Men’S Grooming
Digital Engagement and Omnichannel Retail Reshape Consumer Behaviour and Product Discovery
Chart 131 Value Sales 2020-2030
Chart 132 Volume Sales 2020-2030
Chart 133 Value Sales by Category 2025
Price Quality Positioning to Drive Growth Amid Cautious Consumer Spending
Men’S Shaving to Retain Leadership While Men’S Fragrances Is Set to Record Fastest Growth
Brands to Leverage Multifunctionality and Digital Presence to Capture Price-Sensitive Consumers
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate Shifting Shares Amid Rising Value-Driven Demand
Private Label Expansion and Multifunctional Formats Drive Emerging Growth Opportunities
Chart 136 Brand Shares 2025
Grocery Retailers Lose Share as Specialists Retain Leadership
Retail E-Commerce Accelerates Growth Driven by Assortment and Convenience
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Men's Grooming
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Men's Grooming
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Oral Care in Ukraine
Key Data Insights
Mass Brands and Professional Products Drive Strong Growth Amid Economic Challenges
Mass Brands and Professional Products Drive Strong Growth Amid Economic Challenges
Toothpaste Leads Sales with Therapeutic and Electric Oral Care Showing Rapid Growth
Chart 145 Watsons Accelerates Growth through Private Label Oral Care Expansion
Biorepair Elevates Professional Trust to Command Premium Positioning
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Consumers to Balance Affordability and Clinical Trust to Drive Growth
Toothpaste Set to Retain Dominance While Mouth Fresheners Will Emerge Rapidly
Brands Will Leverage Innovation and Transparency to Navigate Competitive Pressures
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Consumer Demand Shifts to Maintain Dominance
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Supermarkets and Health Specialists Drive Offline Dominance as E-Commerce Rises
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Oral Care
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Oral Care
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Skin Care in Ukraine
Key Data Insights
Premium Science-Led Positioning Drives Double-Digit Value Growth
Premium Science-Led Positioning Drives Double-Digit Value Growth
Premium Facial Care Drives Dynamic Growth
Medik8 and Ukrainian Influencers Accelerate Science-Led Anti-Ageing Sales Growth
Chart 161 Medik8 Resonates with Longevity-Focused Consumers
Chart 162 Value Sales 2020-2030
Chart 163 Volume Sales 2020-2030
Chart 164 Value Sales by Category 2025
Ukrainian Consumers to Shift to High-Efficacy and Multifunctional Products
Facial Care to Lead Growth with Healthy Ageing Driving Demand
Digital Influence to Help Reshape Purchasing Decisions
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
L’Oréal and Beiersdorf Reinforce Lead through Targeted Innovation and Consumer Alignment
Dp Seldico’S Value-Driven Approach Capitalises on Shifting Consumer Priorities
Chart 167 Brand Shares 2025
Health and Beauty Specialists Lead Offline Sales as E-Commerce Surges Ahead
Chart 168 Retail Channels 2020-2025
Chart 169 Economic Context for Skin Care
Chart 170 Real Gdp Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Skin Care
Chart 173 Population 2020-2030
Chart 174 Consumer Expenditure 2020-2030
Chart 175 Population by Generation 2025
Sun Care in Ukraine
Key Data Insights
Consumer Caution and Health Awareness Drive Pragmatic Sun Care Growth
Consumer Caution and Health Awareness Drive Pragmatic Sun Care Growth
Retailers Leverage Large-Pack Private Label to Meet Value-Conscious Consumers
Digital Merchandising and Regulatory Clarity Enhance Consumer Trust and Conversion
Chart 176 Seasonal Digital Merchandising Drives Sun Care Growth on Eva.Ua
Chart 177 Value Sales 2020-2030
Chart 178 Volume Sales 2020-2030
Chart 179 Value Sales by Category 2025
Ukrainian Consumers to Prioritise Skin Health and Value in Evolving Sun Care Demand
Adult Sun Care to Lead with Sustained Growth with Aftersun Set to Gain Momentum among Consumers
Digital Engagement and Product Innovation Will Enhance Competitive Positioning and Consumer Trust
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Leading Brands Consolidate Dominance Amid Evolving Consumer Preferences and Supply Challenges
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Health and Beauty Specialists Maintain Lead as E-Commerce Surges
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Sun Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Sun Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025
Premium Beauty and Personal Care in Ukraine
Key Data Insights
Evolving Consumer Behaviour Supports Premium Beauty and Personal Care Growth
Evolving Consumer Behaviour Supports Premium Beauty and Personal Care Growth
Premium Skin Care Drives Value Sales Amid Rising Consumer Sophistication
Chart 192 Brocard’S Promotion-Led Omnichannel Strategy in Premium Beauty
Brocard’S Omnichannel Promotions Exemplify Digital-Driven Premium Engagement
Chart 193 Value Sales 2020-2030
Chart 194 Value Sales by Category 2025
Ukrainian Consumers to Shift to Value-Driven Premium Purchases Amid Growth
Premium Skin Care to Drive Value While Colour Cosmetics Will Expand Rapidly
Digital Storytelling and Omnichannel Loyalty to Redefine Premium Brand Success
Chart 195 Forecast Value Sales 2020-2030
Chart 196 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Dominance Amid Evolving Market Dynamics
Chart 197 Company Shares 2025
Chart 198 Brand Shares 2025
Chart 199 Economic Context for Premium Beauty and Personal Care
Chart 200 Real Gdp Growth 2020-2030
Chart 201 Inflation 2020-2030
Chart 202 Consumer Context for Premium Beauty and Personal Care
Chart 203 Population 2020-2030
Chart 204 Consumer Expenditure 2020-2030
Chart 205 Population by Generation 2025
Mass Beauty and Personal Care in Ukraine
Key Data Insights
Value-For-Money Drives Mass Personal Care Growth Amid Cautious Spending
Value-For-Money Drives Mass Personal Care Growth Amid Cautious Spending
Mass Hair Care Leads Value While Rising Awareness Drives Strong Growth for Adult Sun Care
Auchan Private Label Leverages Value Positioning to Anchor Mass Personal Care
Chart 206 Auchan Private Label Refill Liquid Soap as a Value Anchor in Mass Personal Care
Chart 207 Value Sales 2020-2030
Chart 208 Value Sales by Category 2025
Consumers to Prioritise Value and Affordable Expertise for Sustained Growth
Mass Hair Care to Lead Value with Steady Growth through Cost-Efficiency
Retailers and Brands Adapt to Value-Driven Consumer Demands with Innovation
Chart 209 Forecast Value Sales 2020-2030
Chart 210 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Private Label Growth
Chart 211 Company Shares 2025
Chart 212 Brand Shares 2025
Chart 213 Economic Context for Mass Beauty and Personal Care
Chart 214 Real Gdp Growth 2020-2030
Chart 215 Inflation 2020-2030
Chart 216 Consumer Context for Mass Beauty and Personal Care
Chart 217 Population 2020-2030
Chart 218 Consumer Expenditure 2020-2030
Chart 219 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
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- Premium Lip Liner/Pencil
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- Premium Lipstick
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- Premium Other Lip Products
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- Premium Nail Polish
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- Premium Polish Remover
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- Premium Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Men's Fragrances
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
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- Premium Toners
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- Premium Aftersun
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- Prestige Baby and Child-specific Products
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- Prestige Deodorants
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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