Beauty and Personal Care in Guatemala

May 2025
Select Country Report
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Guatemala?
  • Which are the leading brands in Guatemala?
  • How are products distributed in Guatemala?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Guatemala

Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Guatemala

KEY DATA FINDINGS

Slowing birth rate and income constraints curb demand for baby and child-specific products
Johnson & Johnson remains the market leader, but lower-priced rivals gain ground
Discounters gain traction as parents navigate rising cost of living
Positive outlook expected, despite lower birth rate
Private labels see improvements to product quality, placing pressure on leading brands
Natural formulations gain traction as Guatemalan parents prioritise safety
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

Bath and Shower in Guatemala

KEY DATA FINDINGS

Affordability and targeted skin care needs are dominant forces in Guatemala’s bath and shower market
Brands target sensory appeal and skin health
Traditional channels and discounters drive sales in context of ongoing price sensitivity
New generations to favour formats with sensory appeal
Women's hygiene evolves to meet specific age-related needs
Local niche brands find growth potential by offering personalised, sustainable solutions
Table 21 Sales of Bath and Shower by Category: Value 2019-2024
Table 22 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 24 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 25 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 27 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

Colour Cosmetics in Guatemala

KEY DATA FINDINGS

Coolour cosmetics remain a priority for Guatemalan women even amid economic challenges
Industry players connect with consumers through affordability and improved formulations
Direct selling consolidates its role as key sales channel and tool for female empowerment
Favourable economic environment and adoption of comprehensive beauty rituals will drive growth in colour cosmetics
Consumers will favour practicality, affordability, and instant results
Multifunctional formulations to gain ground facial make-up
Table 30 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029

Deodorants in Guatemala

KEY DATA FINDINGS

Innovative, longer-lasting fragrances and impact of climate change drive demand
Clinical claims emerge as competitive advantage in premium deodorant offerings
Channel diversification intensifies as consumers seek affordability
Affordability will prevail when choosing a deodorant format
Guatemalans will place greater emphasis on sensory experiences
Skin care ingredients are increasingly included in deodorants
Table 39 Sales of Deodorants by Category: Value 2019-2024
Table 40 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 42 NBO Company Shares of Deodorants: % Value 2020-2024
Table 43 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 45 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

Depilatories in Guatemala

KEY DATA FINDINGS

Guatemalans continue to favour disposable razors, with skin care attributes gaining traction
Brands offer targeted shaving solutions
Grocery outlets continue to dominate distribution, but pharmacies look to strengthen their position
Limited uptake of premium products
More accessible pricing to expand reach of permanent hair removal methods
Skinification trend will gain ground in depilatories
Table 48 Sales of Depilatories by Category: Value 2019-2024
Table 49 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Depilatories: % Value 2020-2024
Table 51 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 52 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

Fragrances in Guatemala

KEY DATA FINDINGS

Mass brands gain ground through affordability and enhanced formulations
Leading brands seek to connect with specific generations
Direct selling channel strengthens its position, driven by social and economic relevance
Pursuit of wellbeing through fragrance use will resonate with new generations
‘Dupe’ culture gains traction with declining attachment to specific brands
Custom fragrances offer growth potential
Table 54 Sales of Fragrances by Category: Value 2019-2024
Table 55 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 56 NBO Company Shares of Fragrances: % Value 2020-2024
Table 57 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 60 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

Hair Care in Guatemala

KEY DATA FINDINGS

Hair care shows modest growth as consumers regulate their spending.
Leading brands seek to gain ground by incorporating premium ingredients into mass hair care
Traditional retail remains highly relevant but shows signs of stagnation
Hair care players will seek to drive growth through higher value purchases
Cross-category brand expansion expected to boost competition in hair care
Industry will adapt to changing hair care needs in the face of changing climatic conditions
Table 62 Sales of Hair Care by Category: Value 2019-2024
Table 63 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 65 NBO Company Shares of Hair Care: % Value 2020-2024
Table 66 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 70 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

Men's Grooming in Guatemala

KEY DATA FINDINGS

Men’s grooming gains ground as new generations embrace more comprehensive personal care habits
Procter & Gamble continues to lead sales
Direct-selling dominates distribution of men's grooming but channel dynamics are shifting
Changing generational habits will continue to shape men’s grooming
More sophisticated beard care rituals gather pace
Emerging focus on male intimate hygiene offers future growth potential
Table 73 Sales of Men’s Grooming by Category: Value 2019-2024
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 77 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029

Oral Care in Guatemala

KEY DATA FINDINGS

Guatemalans prioritise cost savings amid economic pressures
Leading brands focus strategy on balancing multiple benefits with cost savings
Traditional and modern channels compete in oral health distribution
Trend towards more comprehensive oral care will benefit sales
Whitening attributes gain relevance amongst new generations of Guatemalans
Younger consumers are open to embracing electric toothbrush use
Table 82 Sales of Oral Care by Category: Value 2019-2024
Table 83 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 84 Sales of Toothbrushes by Category: Value 2019-2024
Table 85 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 87 NBO Company Shares of Oral Care: % Value 2020-2024
Table 88 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 89 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

Skin Care in Guatemala

KEY DATA FINDINGS

Skin care habits prove resilient, despite high living costs
Premium skin care ingredients become more accessible across range of price points
Skin care distribution shows increasing level of diversification
Preventative skin care habits begin at an earlier age
Growing acceptance of dermocosmetics
Personalised skin care will be powered by increasing development of digital tools
Table 93 Sales of Skin Care by Category: Value 2019-2024
Table 94 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 95 NBO Company Shares of Skin Care: % Value 2020-2024
Table 96 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 98 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

Sun Care in Guatemala

KEY DATA FINDINGS

Sun protection gains ground as core element of preventative beauty regimes
Focus on expanding sun protection habits to mass segment
Expansion of the pharmacy channel drives premiumisation in sun care
Early adoption of sun protection products will drive future growth
Increased segmentation by age will enhance product relevance
Sun protection products with skin care benefits will see strong consumer interest
Table 100 Sales of Sun Care by Category: Value 2019-2024
Table 101 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 103 NBO Company Shares of Sun Care: % Value 2020-2024
Table 104 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 106 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

Premium Beauty and Personal Care in Guatemala

KEY DATA FINDINGS

Demand for premium beauty and personal care products remains resilient even in challenging economic times
Premium brands focus on more powerful, technologically-advanced formulations
Willingness to opt for premium brands is bolstered by promise of quicker, noticeable results.
Adoption of preventative beauty rituals to fuel demand for premium products
Premium dermocosmetics will offer tailored solutions
Brands to address evolving needs of women at different life stages
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

Mass Beauty and Personal Care in Guatemala

KEY DATA FINDINGS

Guatemalans maintain personal care habits even amid budgetary challenges
Industry seeks to balance affordability with needs of specific demographics
Brands reinforce their market positioning through cost-effective packaging solutions.
New generations of Guatemalans are adopting more comprehensive beauty and personal care routines
More informed consumers demand multi-benefit products that also offer cost savings
Growing trend towards personalised products
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
Download table of contents
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Beauty and Personal Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587