Beauty and Personal Care Grows as Consumers Prioritise Health
Uzbekistan’s beauty and personal care experienced exceptional expansion in 2025, surpassing regional growth rates by achieving 21% retail value growth and approaching UZS9,980 billion in sales. The market’s appeal is enhanced by an evolving consumer mindset that balances price sensitivity with a growing demand for multifunctional and scientifically advanced products, particularly within skin care and hair care. Success in this environment hinges on leveraging digital engagement and omnichannel distribution strategies, especially through specialist retailers and fast-growing e-commerce platforms. International and regional brands must focus on product innovation rooted in clean, plant-based formulations and longevity benefits while navigating competitive pricing pressures from regional players. Enhanced retail experiences and influencer collaborations are critical to capturing the aspirations of younger, urban consumers who drive premiumisation and sustained category growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Uzbekistan?
- Which are the leading brands in Uzbekistan?
- How are products distributed in Uzbekistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Uzbekistan
Beauty and Personal Care Grows as Consumers Prioritise Health
Key Data Insights
Beauty and Personal Care Grows as Consumers Prioritise Health
Hair Care Leads Sales Driven by Consumer Demand for Long-Term Benefit Formulations
Korean Beauty and Premium Launches Redefine Consumer Expectations
Mass Market to Continue Growing Amid Growing Premium Appeal
Digital Channels Expected to Reshape Retail Landscape
Global Brands to Leverage Various Strategies to Capture Demand
L’Oréal Groupe Maintains Lead Amid Intensifying Regional Competition
Health and Beauty Specialists Lead Distribution
Retail E-Commerce Growth Fuelled by Digitalisation and Social Media
Baby and Child-Specific Products in Uzbekistan
Key Data Insights
Growth Sustains Despite Demographic Headwinds and Inflation
Growth Sustains Despite Demographic Headwinds and Inflation
Gender-Specific Product Lines and Sustainability Contributes to Growth
Round Lab Leverages Asia Influence to Capture Sensitive Skin Market among Young Parents
Omnichannel Access Expected to Drive Growth
Baby Wipes Expected to Lead Value Growth
Safety and Multifunctionality to Reshape Brand Strategies and Innovation
Johnson & Johnson and Russian Brands Sustain Leadership Amid Shifting Shares
Non-Grocery Retailers Maintain Lead Due to Product Assortment
Magnit Cosmetic's Kids Store Concept Reshapes Retail
Retail E-Commerce Gains Momentum with Urban Shoppers Driving Online Demand
Bath and Shower in Uzbekistan
Key Data Insights
Consumers Embrace Premiumisation Amid Stable Economic Growth and Rising Expenditure
Consumers Embrace Premiumisation Amid Stable Economic Growth and Rising Expenditure
Bar Soap Maintains Lead While Liquid and Bath Additives Capture Growing Interest
The Act and Café Mimi Redefine Daily Routines with Lifestyle and Natural Care Focus
Rising Hygiene and Wellness Priorities Expected to Fuel Growth
Growth Expected to Be Propelled by Digital-Savvy Consumers
Innovative Product Offerings to Reshape Consumer Engagement
Leading Companies Strengthen Positions as Market Concentration Grows Steadily
Emerging Brands and Innovation Drive Evolution and New Consumer Engagement
Health and Beauty Specialists Lead Sales as Consumers Shift to Modern Grocery Formats
Retail E-Commerce Grows Rapidly but Remains a Niche for Convenience Purchases
Colour Cosmetics in Uzbekistan
Key Data Insights
Steady Growth Driven by Youth Engagement and Economic Stability
Steady Growth Driven by Youth Engagement and Economic Stability
Inclusivity and Diversity Expands Colour Cosmetics Reach
Mixit’S Collectible Lip Gloss and Qic’S Shimmer Stick Spark Youth-Driven Innovation
Young Consumers and K-Beauty Influence to Drive Rapid Expansion
Economy and Mid-Price Offerings to Maintain Dominance Amid Affordability Focus
Digital Engagement and Loyalty Programmes to Reshape Consumer Purchasing Habits
L’Oréal Groupe and Vivienne Cosmétique Sas Consolidate Leadership with Stable Shares
Health and Beauty Specialists Lead Distribution of Colour Cosmetics
Uzum and M Cosmetics Leverage Digital Channels to Capture Youthful Consumers
Deodorants in Uzbekistan
Key Data Insights
Economic Growth and Consumer Dynamics Fuel Expanding Hygiene Routines
Economic Growth and Consumer Dynamics Fuel Expanding Hygiene Routines
Deodorant Sprays Lead in Value Growth Due to Its Affordability and Convenience
Korean Antiperspirants and Lifestyle Trends Reshape Consumer Choices
Rising Consumer Loyalty and Economic Growth to Drive Sustained Expansion
Deodorant Sticks to Gain Momentum as Convenience and Efficacy Shape Preferences
Targeted Innovation and Sustainability to Reshape Brand Strategies and Consumer Engagement
Leading Brands Reinforce Dominance as Regional Players Expand Presence
Brand Loyalty and Portfolio Expansion Create Growth Opportunities for Players
Store-Based Outlets Lead Distribution Landscape
Retail E-Commerce Transforms Shopping with Convenience and Growing Consumer Adoption
Emerging Omnichannel Strategies and Specialist Retailers Enhance Consumer Engagement
Depilatories in Uzbekistan
Key Data Insights
Strong Economic Growth and Cautious Consumer Spending Shape Sales Expansion
Strong Economic Growth and Cautious Consumer Spending Shape Sales Expansion
Gillette Venus Leads with Quality Innovation Amid Shifting Consumer Preferences
Eveline Leverages Clean Beauty Trend with Gentle Q10+R Depilatory Cream Launch
Steady Population Growth and Rising Expenditure to Underpin Steady Expansion
Women’S Razors Expected to Remain the Largest Due to Loyalty and Affordability
Innovation in Product Formats and Skin Benefits to Shape Competitive Landscape
Leading Brands Maintain Strength Amid Stable Market
Beauty Specialists Lead Distribution
Retail E-Commerce Gains Traction in Uzbekistan
Fragrances in Uzbekistan
Key Data Insights
Strong Growth Driven by Cultural Affinity and Rising Consumer Expenditure
Strong Growth Driven by Cultural Affinity and Rising Consumer Expenditure
Mass Fragrances Lead Sales While Premium Fragrances Capture Younger Consumers
Established Brands Navigate Regulation While Lifestyle Trends Boost Premium Fragrance Growth
Brand Expansion and Retail Growth to Fuel Sustained Revenue Increase
Mass Fragrances to Lead Sales While Premium Unisex Scents Expected to Accelerate Growth
Complex Regulation Challenges Innovation but Wto Accession to Promise Market Openness
Puig's Portfolio Diversity Drives Sustained Leadership Amid Evolving Competition
Beauty Specialists Lead Distribution of Fragrances
Retail E-Commerce Gains Traction as Consumers Seek Convenience
Hair Care in Uzbekistan
Key Data Insights
Robust Growth Driven by Economic Stability and Evolving Consumer Preferences
Robust Growth Driven by Economic Stability and Evolving Consumer Preferences
Kerasys and Head & Shoulders Capitalise on Hybrid and Longevity Trends to Boost Sales
Population Growth and Rising Expenditure Expected to Fuel Market Expansion
Mass Shampoo to Lead Sales While Targeted Hair Care Solutions Set to Emerge
Premiumisation and Korean Brands Expected to Drive Innovation and Consumer Loyalty
Leading Companies Strengthen Positions through Focused Brand Strategies
Health and Beauty Specialists Leads Distribution of Hair Care
Retail E-Commerce Expandsin Terms of Value Sales. It's Share Is Stable!, yet Offline Channels Retain Dominance
Men's Grooming in Uzbekistan
Key Data Insights
Men’S Fragrances Lead Growth as Consumers Prioritise Scent and Style
Men’S Fragrances Lead Growth as Consumers Prioritise Scent and Style
Multifunctional, Ingredient-Led Products Support Men's Grooming Growth
Nivea’S Sustainable Packaging Advances Eco-Conscious Grooming without Rapid Sales Surge
Consumers Expected to Embrace Grooming Products Amid Rising Economic Growth
Premium Men’S Fragrances to Lead Growth While Shaving Products Expected to Decline
Natural Formulations and Multifunctional Products to Shape Future Business Strategies
Leading Brands Maintain Positions through Strong Recognition and Innovation
Beauty Specialists Drive Offline Retail Lead with Expert Advice and Convenience
Retail E-Commerce Accelerates Growth Fueled by Premium Demand and Major Platforms
Oral Care in Uzbekistan
Key Data Insights
Heightened Awareness of Oral Hygiene Drives Value Growth
Heightened Awareness of Oral Hygiene Drives Value Growth
Toothbrushes Lead Value Growth as Consumers Favour Trusted, Affordable Options
Systema and Tiswell Capitalise on Korean and Clean Ingredient Trends to Win Trust
Steady Value Growth to Be Driven by Rising Population and Consumer Spending
Toothbrushes Expected to Remain the Best Performing Category
Price Sensitivity Expected to Shape Product Development and Competition
Colgate-Palmolive and Splat-Kosmetika Reinforce Lead Amid Evolving Competition
Grocery and Specialist Retailers Lead Distribution of Oral Care Products
Retail E-Commerce Gains Traction with Beauty-Focused Online Marketplaces Expanding
Skin Care in Uzbekistan
Key Data Insights
Urban Consumers Drive Robust Growth with Science-Backed Formulations
Urban Consumers Drive Robust Growth with Science-Backed Formulations
Korean Brands Reshape Consumer Preferences through Asian Influence
Younger Consumers and Urban Demand to Accelerate Growth
Facial Care to Lead Value While Driving Premiumisation
Urban Consumers' to Focus on Sustainability and Clean Beauty
L’Oréal Groupe Strengthens Lead through Broad Presence
Korean Innovation and Russian Brands Drive Growth and Opportunity
Beauty Specialists Expand Dominance While E-Commerce Accelerates Growth
Retail E-Commerce and Direct Selling Gain Traction with Personalised, Convenient Experiences
Sun Care in Uzbekistan
Key Data Insights
Strong Economic Growth and Rising Incomes Fuel Sun Care Expansion
Strong Economic Growth and Rising Incomes Fuel Sun Care Expansion
Urban Consumers Drive Growth of Adult Sun Care with Asian Beauty Influences
Brands Leverage Multifunctionality and Longevity to Capture Demand
Consumers to Remain Price-Conscious Despite Rising Demand for Sun Care
Adult Sun Care to Solidify Leadership Supported by Premium and Value Segments
Multifunctionality and Innovation Expected to Capture Evolving Consumer Demand
Leading Companies Diversify Shares as Market Concentration Declines
Emerging Brands Leverage Innovation and Digital Marketing to Expand Presence
Non-Grocery Retailers Lead Sun Care Distribution
Retail E-Commerce Growth Reshapes Access and Competition in Sun Care
Premium Beauty and Personal Care in Uzbekistan
Key Data Insights
Premium Products Capture Strong Growth Despite Economic Challenges
Premium Products Capture Strong Growth Despite Economic Challenges
Premium Fragrances Lead Growth Driven by Social Status and Retail Expansion
Lancôme Leverages Longevity to Advance Anti-Aging Skincare Demand
Official Distributors to Optimise Supply Chains and Boost Sales Growth
Premium Face Care to Fuel Interest in Efficacy-Driven Skincare Solutions
Leading Manufacturers Consolidate Market Control Amid Evolving Competition
Mass Beauty and Personal Care in Uzbekistan
Key Data Insights
Robust Value Growth Amid Economic and Geopolitical Challenges
Robust Value Growth Amid Economic and Geopolitical Challenges
Mass Hair Care Leads Growth Driven by Multifunctional Innovation
Consumers to Prioritise Affordability Sustaining Mass Market Lead
Mass Hair Care to Remain the Largest as Mass Basic Moisturisers Grow Substantially
Affordable Innovation and Multifunctionality to Reshape Product Offerings
Leading Companies Face Competition Amid Shifting Trade Advantages
Mass Brands Advance through Multifunctional Innovation and Tailored Formats
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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