Select Country Report
A Return to Growth, with Both Premium and Mass Sales Rising
Beauty and personal care in China achieved a return to growth in 2025, delivering a 2% increase in retail current value terms to reach CNY552,578 million, fuelled by a combination of premium innovation, dynamic local competition, and surging digital commerce. Despite economic headwinds and rising price sensitivity, consumer willingness to invest in clinically substantiated solutions, especially in anti-ageing, longevity, and preventative routines, underpinned both premium and mass resilience, while local brands leveraged cultural relevance and accelerated product cycles to close the gap with international leaders. The environment is highly attractive for brands able to deliver tangible value, as China’s vast consumer base and rising expenditure support ongoing expansion, although success increasingly hinges on proprietary research, differentiated technology, and direct digital engagement rather than legacy brand strength or simple price promotion. To secure long-term growth, brands must invest in research and development, personalise their propositions for a diverse, rapidly evolving audience, and build loyalty through emotional resonance and lifestyle alignment, while remaining agile in the face of low consumer stickiness and relentless innovation from domestic challengers.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in China
A Return to Growth, with Both Premium and Mass Sales Rising
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
A Return to Growth, with Both Premium and Mass Sales Rising
Fan Beauty Diary’S Mask-First Strategy Unlocks Mass Appeal
Chart 2 Fan Beauty Diary: Domestic Brand Gains Share via Strategic Expansion
Mao Geping’S Accessible Fragrances Bridge Inclusivity and Luxury
Chart 3 MGPIN Expands Inclusivity Through Multi-Category Accessible Luxury
Lifestyle-Driven Beauty and Consumer Rituals Reshape the Chinese Market
Chart 4 Portable Stick Format Expands Fragrance Accessibility
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Domestic Brands to Invest in Research and Development to Secure Long-Term Advantage
Gen Z Expected to Drive Emotional Engagement as Loyalty Shifts to Lifestyle Affinity
Chart 8 Analyst Insight for Beauty and Personal Care
Local Brands Anticipated to Expand into Southeast Asia to Counter Domestic Saturation
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
L'oréal Leverages Innovation and Portfolio Breadth to Consolidate Its Lead
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Douyin Accelerates Livestream Shopping as Social Commerce Eclipses Legacy Formats and Offline Sales
Harmay and Hotmaxx Drive Offline Innovation as Brand Livestreams Disrupt Engagement
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in China
Key Data Insights
Newpage Leverages Biotech Innovation to Redefine Infant Skin Care
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Newpage Leverages Biotech Innovation to Redefine Infant Skin Care
Chart 22 Newpage Pioneers "Skinspan" Protocols
Runben Expands Sun Care Formats as Parents Demand Convenience
Chart 23 Precision Parenting Drives Baby Sun Care Innovation
Kangaroo Mommy Pivots to Youth to Capture Pre-Teen Demand
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Premium Offerings Will Drive Value Growth to Outpace Volume
Baby and Child-Specific Sun Care Expansion to Continue as Awareness Grows
Chart 27 Analyst Insight for Baby and Child-Specific Products
Ai-Powered Diagnostics and Tween Innovation Anticipated to Deepen Brand Loyalty
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Guangdong Kangaroo Mommy Accelerates Share Gains through Innovation and Investment
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Douyin Reshapes Purchasing as Maternity Shops Lose Ground
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bath and Shower in China
Key Data Insights
Kuyura Elevates Daily Cleansing with Spa-Inspired Wellness Rituals
Chart 40 Key Industry Trends for Bath and Shower
Kuyura Elevates Daily Cleansing with Spa-Inspired Wellness Rituals
Chart 41 Kuyura Offers Spa-Like Showers as Wellness Rituals
Little Dream Garden Merges Botanicals and Science to Boost Demand
Chart 42 Little Dream Garden Blends Botanicals into Nourishing Body Washes
Intimate Washes Gain Traction as Brands Prioritise Education and Microbiome Care
Chart 43 Value Sales 2020-2030
Chart 44 Volume Sales 2020-2030
Chart 45 Value Sales by Category 2025
Body Wash/Shower Gel Will Continue to Dominate Due to Product Innovation
Body Wash/Shower Gel with Actives and Emotional Benefits Set to Outpace Basic Cleansers
Chart 46 Analyst Insight for Bath and Shower
Douyin’S Content-First Strategy Sets the Pace for Agile Brands
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Procter &?Gamble Defends Its Lead Even as Digital Challengers Accelerate Share Gains
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Douyin’S Content Commerce Drives Sales Gains for Retail E-Commerce
Chart 51 Retail Channels 2020-2025
Chart 52 Economic Context for Bath and Shower
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Bath and Shower
Chart 56 Population 2020-2030
Chart 57 Consumer Expenditure 2020-2030
Chart 58 Population by Generation 2025
Colour Cosmetics in China
Key Data Insights
Domestic Brands Lower Prices and Drive Volumes Even as Spending Tightens
Chart 59 Key Industry Trends for Colour Cosmetics
Domestic Brands Lower Prices and Drive Volumes Even as Spending Tightens
Chart 60 Promotions and Trial Sampling Drive Value-Oriented Colour Cosmetics Purchases in China
Red Chamber’S New Blushers Fuel Demand for Inclusive, Easy to Use Colour Cosmetics
Chart 61 Cream and Liquid Blushers Gain Popularity for a Natural Finish and Easy Application
Perfect Diary’S Ip Collaborations Boost Emotional Engagement and Sales
Chart 62 Colour Cosmetics Brand Collaborations with IPs for Self-Expression and Lifestyle Appeal
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Domestic Brands to Accelerate Launches and Win Price-Sensitive Shoppers
Facial Make-Up Set to Extend Its Dominance as Consumers Experiment
Chart 66 Analyst Insight for Colour Cosmetics
Product Innovation and Clean Claims Expected to Reshape Purchasing Priorities
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Emerging Domestic Brands Leverage E-Commerce to Capture Share
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Douyin’S Live-Streaming and Content Drive Online Share Gains
Harmay Attracts Shoppers with Experiential Beauty
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Deodorants in China
Key Data Insights
Despite Remaining a Niche, Deodorants Sees Dynamic Growth
Chart 79 Key Industry Trends for Deodorants
Despite Remaining a Niche, Deodorants Sees Dynamic Growth
Social Media Drives Demand for Natural-Scented Choices
Chart 80 "Pseudo-Body Scent" Aesthetic Redefines Deodorant Fragrance Design
More Mainstream Acceptance of Aluminium-Free Deodorants
Chart 81 Aluminium-Free Deodorants Gain Popularity Among Health-Conscious Consumers
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Higher Penetration Set to Shape Future Demand
Roll-Ons Set to Maintain Leadership as Fragrance Formats Drive Expansion
Fragrance and Clean Beauty Principles to Transform Product Innovation
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Nivea Sustains Lead Although Digital-First Brands Narrow the Gap
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Retail E-Commerce Shapes Demand as Instant Retail Expands Access
Warehouse Clubs and Discount Retailers Evolve to Compete with Retail E-Commerce
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Deodorants
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Deodorants
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Depilatories in China
Key Data Insights
Competition From Longer-Lasting Hair Remvoal Option Limits Growth
Competition From Longer-Lasting Hair Remvoal Option Limits Growth
Gillette Venus Upgrades to Ensure Efficacy and Comfort
Veet Sponsors Inclusive Campaigns to Reach Diverse Grooming Preferences
Chart 97 Brands Support Choice: Hair Removal or Hair Freedom
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Brands Adapt Skin Care and Innovation as Demand Shifts
E-Commerce to Drive Value as Consumers Seek Personalisation
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Schick and Veet Gain Share over the Review Period
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
E-Commerce Platforms Accelerate Instant Access for Grooming Routines
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Depilatories
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Depilatories
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Fragrances in China
Key Data Insights
Solid Growth Due to Underpenetration and Storytelling
Chart 113 Key Industry Trends for Fragrances
Solid Growth Due to Underpenetration and Storytelling
New Launch Heiseey Demonstrates the Importance of Embracing Asian Influences
Chart 114 New Brand Heiseey Taps Tibetan Cultural Heritage with Exclusive Scent Storytelling
Solid Formats Expand Reach through Inclusivity and Convenience
Chart 115 Stick Format Expands Accessibility
Pape Games Transforms Fragrance into an Emotional Lifestyle Accessory
Chart 116 IP-Driven Fragrance Records High Sales Thanks to Emotional Value
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Premium Brands Expected to Leverage Local Preferences to Drive Growth
Brands Expected to Adapt Scents and Storytelling to Win Discerning Consumers
Chart 120 Analyst Insight for Fragrances
Personalisation and Niche Innovation to Reshape Business Strategies
Chart 121 Forecast Value Sales 2020-2030
Chart 122 Forecast Value Sales by Category 2025-2030
Niche Players Leverage Cultural Storytelling to Erode Legacy Dominance
Chart 123 Company Shares 2025
Chart 124 Brand Shares 2025
Multi-Brand Beauty Specialists Reshape Fragrance Discovery
Social Commerce and Cross-Border E-Commerce Accelerate Sales
Chart 125 Retail Channels 2020-2025
Chart 126 Economic Context for Fragrances
Chart 127 Real Gdp Growth 2020-2030
Chart 128 Inflation 2020-2030
Chart 129 Consumer Context for Fragrances
Chart 130 Population 2020-2030
Chart 131 Consumer Expenditure 2020-2030
Chart 132 Population by Generation 2025
Hair Care in China
Key Data Insights
Little Dream Garden Leverages Social Commerce to Capture New Audiences
Chart 133 Key Industry Trends for Hair Care
Little Dream Garden Leverages Social Commerce to Capture New Audiences
Chart 134 Little Dream Garden Wins Big with Digital Ecosystem
Off & Relax Pivots to Science-Backed Scalp Care for Sustained Growth
Chart 135 Off & Relax Targets Longevity with Science-Backed Scalp Essence
Ryo’S Zen Tea Launch Redefines Daily Routines with Sensory Wellness
Chart 136 RYO's Zen Tea Scents Transform Hair Care into a Ritual
Chart 137 Value Sales 2020-2030
Chart 138 Volume Sales 2020-2030
Chart 139 Value Sales by Category 2025
Domestic Brands Will Use Clinical Validation to Win Trust and Share
Chart 140 Analyst Insight for Hair Care
Douyin Wil Continue to Accelerate Discovery-To-Purchase and Shift Sales Online
Younger Consumers Expected to Drive Demand for Colour, Styling and Damage Care
Chart 141 Forecast Value Sales 2020-2030
Chart 142 Forecast Value Sales by Category 2025-2030
Procter & Gamble Faces Rising Pressure as Local Players Gain Ground
Chart 143 Company Shares 2025
Chart 144 Brand Shares 2025
Douyin Drives Online Shift as Brands Prioritise Accessibility
Offline Channels Cannot Withstand the Pressure From Online Sales, and See Declines
Chart 145 Retail Channels 2020-2025
Chart 146 Economic Context for Hair Care
Chart 147 Real Gdp Growth 2020-2030
Chart 148 Inflation 2020-2030
Chart 149 Consumer Context for Hair Care
Chart 150 Population 2020-2030
Chart 151 Consumer Expenditure 2020-2030
Chart 152 Population by Generation 2025
Men's Grooming in China
Key Data Insights
Sales Stabilise, with Men's Fragrances the Leading Growth Driver
Chart 153 Key Industry Trends for Men's Grooming
Sales Stabilise, with Men's Fragrances the Leading Growth Driver
Alpecin Wins Trust with Science-Led Anti-Hair Loss Solutions
Chart 154 Targeted Efficacy Drives Selective Premiumisation in Men’s Hair Care
Lifestyle-Driven Routines Shift Male Priorities beyond Hygiene
Chart 155 Hermès Makes Fragrance a Daily Expression of Modern Masculinity
Chart 156 Value Sales 2020-2030
Chart 157 Volume Sales 2020-2030
Chart 158 Value Sales by Category 2025
Younger Men to Fuel Gradual Growth through Targeted Adoption and Selective Premiumisation
Men's Fragrances and Deodorants to Benefit as Routines Move beyond Basics
Social Commerce and Innovation Expected to Drive Targeted Brand Opportunities
Chart 159 Analyst Insight for Men's Grooming
Chart 160 Forecast Value Sales 2020-2030
Chart 161 Forecast Value Sales by Category 2025-2030
L’Oréal Leverages Brand Equity to Sustain Its Share Even as Fragmentation Intensifies
Emerging Brands Disrupt through Social Commerce
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Retail E-Commerce Attracts Male Consumers with Price Transparency and Privacy
Warehouse Clubs and Beauty Specialists Grow Thanks to Offering Value
Chart 164 Retail Channels 2020-2025
Chart 165 Economic Context for Men's Grooming
Chart 166 Real Gdp Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Men's Grooming
Chart 169 Population 2020-2030
Chart 170 Consumer Expenditure 2020-2030
Chart 171 Population by Generation 2025
Oral Care in China
Key Data Insights
Darlie and Other Leading Brands Reshape Whitening through Biomimetic Innovation
Chart 172 Key Industry Trends for Oral Care
Darlie and Other Leading Brands Reshape Whitening through Biomimetic Innovation
Chart 173 From Harsh Whitening to Biomimetic Oral Care
Usmile and Lebooo Drive the Adoption of Connected Devices and Data-Driven Routines
Chart 174 Smart Toothbrushes Turn Oral Care into a Data-Driven Experience
Regulatory Scrutiny Compels Digital-Native Brands to Prioritise Trust and Science
Chart 175 Internet-Native Toothpaste Brands Shift From Traffic-Driven Growth to Trust-Based Competition
Chart 176 Value Sales 2020-2030
Chart 177 Volume Sales 2020-2030
Chart 178 Value Sales by Category 2025
Premium-Focused Innovations to Shift Toothpaste to a Value Driver
Smart Devices and Holistic Care Expected to Drive Growth
Chart 179 Analyst Insight for Oral Care
Regulatory Scrutiny Will Compel Functional Upgrades and Evidence-Based Claims
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Yunnan Baiyao Leverages Functional Focus to Defend Leadership
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Retail E-Commerce Maintains Its Lead as Instant Retail Expands
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Oral Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Oral Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025
Skin Care in China
Key Data Insights
Premium Brands Regain Momentum Due to Innovation and Rising Disposable Incomes
Chart 192 Key Industry Trends for Skin Care
Premium Brands Regain Momentum Due to Innovation and Rising Disposable Incomes
Science-Backed Facial Care Dominates as Domestic Innovation Drives Expansion
Chart 193 Peptide-Powered Anti-Ageing Serum Targets Cellular Longevity
Local Brands Expand Their Reach with Culturally Resonant Strategies
Chart 194 Fan Beauty Diary: Domestic Brand Gains Share via Strategic Expansion
Chart 195 Value Sales 2020-2030
Chart 196 Volume Sales 2020-2030
Chart 197 Value Sales by Category 2025
Growth Set to Continue, Although Affordability-Focused Purchasing Behaviour Expected
Facial Care to Consolidate Its Lead as Lip Care Outpaces Other Categories
Chart 198 Analyst Insight for Skin Care
Agile Domestic Brands and Clean Beauty Anticipated to Reshape Consumer Loyalty
Chart 199 Forecast Value Sales 2020-2030
Chart 200 Forecast Value Sales by Category 2025-2030
L’Oréal Strengthens Its Leadership While Local Challengers Expand Their Shares
Chart 201 Company Shares 2025
Chart 202 Brand Shares 2025
Douyin Accelerates Share Gains, While Experiential Retail Abounds
Chart 203 Retail Channels 2020-2025
Chart 204 Economic Context for Skin Care
Chart 205 Real Gdp Growth 2020-2030
Chart 206 Inflation 2020-2030
Chart 207 Consumer Context for Skin Care
Chart 208 Population 2020-2030
Chart 209 Consumer Expenditure 2020-2030
Chart 210 Population by Generation 2025
Sun Care in China
Key Data Insights
Proya Transforms Daily Routines with Sensorial Sun Protection
Chart 211 Key Industry Trends for Sun Care
Proya Transforms Daily Routines with Sensorial Sun Protection
Chart 212 Proya's Super-Membrane Sunscreen Delivers Invisible, High-Grade Protection for Longevity
Mistine Revolutionises Convenience with Disposable Ampoule Format
Chart 213 Mistine Disposable Sunscreen: Precision Protection, Ultimate On The Go Convenience
Brands Win Loyalty by Tailoring Sun Protection to Daily Scenarios
Chart 214 Proya Targets Niche Scenarios with Influencer-Driven Content
Chart 215 Value Sales 2020-2030
Chart 216 Volume Sales 2020-2030
Chart 217 Value Sales by Category 2025
Continued Robust Growth, with Sun Protection Becoming an Integral Part of Skin Health
Parental Demand for Safety Will Drive the Rapid Expansion of Children’S Solutions
Social Platforms to Accelerate Digital Discovery as Personalisation Reshapes Routines
Chart 218 Analyst Insight for Sun Care
Chart 219 Forecast Value Sales 2020-2030
Chart 220 Forecast Value Sales by Category 2025-2030
L’Oréal and Local Players Accelerate Gains as Shiseido Retreats
Chart 221 Company Shares 2025
Chart 222 Brand Shares 2025
Douyin and Xiaohongshu Drive Instant Sun Care Sales Conversions
Direct Selling Outpaces Offline Rivals with Targeted Outreach
Chart 223 Retail Channels 2020-2025
Chart 224 Economic Context for Sun Care
Chart 225 Real Gdp Growth 2020-2030
Chart 226 Inflation 2020-2030
Chart 227 Consumer Context for Sun Care
Chart 228 Population 2020-2030
Chart 229 Consumer Expenditure 2020-2030
Chart 230 Population by Generation 2025
Premium Beauty and Personal Care in China
Key Data Insights
Strategic Pricing Plays a Role in the Return to Growth for Premium Beauty and Personal Care
Chart 231 Key Industry Trends for Premium Beauty and Personal Care
Strategic Pricing Plays a Role in the Return to Growth for Premium Beauty and Personal Care
Heritage Brands Drive Growth in Science-Led Formulations
Longevity Science Reshapes Consumer Priorities and Product Launches
Chart 232 Estée Lauder Back to Growth Thanks to its New Anti-Ageing Series
Chart 233 Value Sales 2020-2030
Chart 234 Value Sales by Category 2025
Premium Brands Will Need to Accelerate Innovation to Compete with Mass Rivals
Premium Skin Care to Maintain Dominance, While Premium Fragrances Will Continue to Rise
Chart 235 Analyst Insight for Premium Beauty and Personal Care
Breakthrough Science and Experiential Retail to Reshape Consumer Loyalty
Chart 236 Forecast Value Sales 2020-2030
Chart 237 Forecast Value Sales by Category 2025-2030
L'oréal and Estée Lauder Strengthen Leadership as Digital Engagement Grows
Chart 238 Company Shares 2025
Chart 239 Brand Shares 2025
Chart 240 Economic Context for Premium Beauty and Personal Care
Chart 241 Real Gdp Growth 2020-2030
Chart 242 Inflation 2020-2030
Chart 243 Consumer Context for Premium Beauty and Personal Care
Chart 244 Population 2020-2030
Chart 245 Consumer Expenditure 2020-2030
Chart 246 Population by Generation 2025
Mass Beauty and Personal Care in China
Key Data Insights
Price-Sensitive Consumers and Social Commerce Help Maintain Value Growth
Chart 247 Key Industry Trends for Mass Beauty and Personal Care
Price-Sensitive Consumers and Social Commerce Help Maintain Value Growth
Into You Captures Gen Z with Multifunctional, Affordable Colour Launches
Chart 248 Into You Launches Dual-Colour Lip Mud with Blush-to-Lip Versatility
Mass Skin Care Sustains Its Lead as Consumers Seek Efficacy and Value
Chart 249 Value Sales 2020-2030
Chart 250 Value Sales by Category 2025
Value-Focused Shoppers to Drive Masstige Innovation and Constant Churn
Chart 251 Analyst Insight for Mass Beauty and Personal Care
Mass Skin Care to Retain Its Lead as Multifunctionality and Efficacy Prevail
Chart 252 Forecast Value Sales 2020-2030
Chart 253 Forecast Value Sales by Category 2025-2030
Agile Players Erode the Leaders’ Share as Fragmentation Accelerates
Chart 254 Company Shares 2025
Chart 255 Brand Shares 2025
Chart 256 Economic Context for Mass Beauty and Personal Care
Chart 257 Real Gdp Growth 2020-2030
Chart 258 Inflation 2020-2030
Chart 259 Consumer Context for Mass Beauty and Personal Care
Chart 260 Population 2020-2030
Chart 261 Consumer Expenditure 2020-2030
Chart 262 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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