Select Country Report
Selective Consumption Sustains Growth Amid Economic Caution and Digital Transformation
Brazil’s beauty and personal care market recorded 7%?current value growth in 2025, reflecting a cautious yet resilient consumer environment shaped by inflation, high interest rates and evolving digital engagement. This environment contrasts with recent years of double-digit expansion, signalling a maturing market shifting towards value and lifestyle integration rather than volume increases. Among the more dynamic categories were hair care, driven by consumer prioritisation of health, efficacy and sensorial premiumisation, and fragrances, which redefine daily routines, propelled by innovative digital commerce and the mainstreaming of Arabic scents. Digital transformation is accelerating through immersive platforms such as TikTok Shop, which reshape discovery and purchase pathways by integrating content, entertainment and live consultation, especially appealing to younger consumers. The emergence of new consumer segments linked to health trends, such as GLP-1 medication users, creates opportunities for specialised products addressing side effects like hair shedding and skin dryness. Meanwhile, manufacturers face strategic challenges from tax reforms that alter pricing and operational dynamics, prompting a focus on scale, vertical integration and portfolio optimisation. Success in this market will depend on brands’ ability to combine science-led innovation with lifestyle relevance, leverage omnichannel distribution, and harness creator economies to deepen consumer engagement and trust amid economic caution.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Brazil
Selective Consumption Sustains Growth Amid Economic Caution and Digital Transformation
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Selective Consumption Sustains Growth Amid Economic Caution and Digital Transformation
Arabic Fragrances Redefining Consumer Routines in Dynamic Fragrances Category
Chart 2 Arabic Fragrances Reshape the Brazilian Market
Lifestyle-Driven Beauty Propels Category Evolution with Digital and Ritual Innovations
Chart 3 TikTok Shop Accelerates Beauty Sales Via Live and Social Commerce
Chart 4 Analyst Insight for Beauty and Personal Care
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Manufacturers Adapt to Tax Reform and Emerging Consumer Segments to Sustain Growth
Mass Segment Will Polarise around Clear Propositions
Social Commerce and Creator Economy to Reshape Retail and Brand Strategies
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Evolving Consumer Preferences
Chart 10 Principia Democratises Science-Led Skin Care
Mergers and Acquisitions and Innovation Accelerate Market Evolution, Creating Strategic Growth Avenues
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Offline Retail Dominance Challenged by Rapid E-Commerce Growth in Brazil
Social Commerce and Shoppertainment Reshape Retail Dynamics with Immersive Experiences
Retail E-Commerce Accelerates Growth by Combining Convenience and Content-Driven Discovery
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Brazil
Key Data Insights
Premiumisation and Health Focus Drive Strong Value Growth Despite Economic Slowdown
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Premiumisation and Health Focus Drive Strong Value Growth Despite Economic Slowdown
Premiumisation Seen in Natura’S New Curly Hair Care Line
Chart 22 Analyst Insight for Baby and Child-Specific Products
Chart 23 Natura's New Hair Care Line for Babies with Curly Hair
Brands Harness Health-Conscious Parenting through Transparency and Lifestyle Events
Chart 24 Johnson’s Baby Introduces Updated Products and Packaging
Chart 25 Value Sales 2020-2030
Chart 26 Volume Sales 2020-2030
Chart 27 Value Sales by Category 2025
Private Label Products to Challenge Traditional Brands as Economic Pressures Persist
Most Categories, Including Sun Care, to Record 6%?Cagrs over 2025-2030
Transparency and Inclusive Messaging to Shape Purchasing and Brand Loyalty
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain the Top Positions
Strategic Acquisitions and Inclusive Innovation Present Growth Avenues for Brands
Granado Promoting Early Adoption of Active Lifestyles among Children
Chart 30 Granado Promotes Early Active Lifestyle Adoption
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Pharmacies and Direct Selling Lead Amid Growing Omnichannel Competition
Social Commerce and Supermarket Portfolio Expansions Shape Retail Evolution
Retail E-Commerce Accelerates Growth with Rising Consumer Adoption
Chart 33 Retail Channels 2020-2025
Chart 34 Economic Context for Baby and Child-Specific Products
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Baby and Child-Specific Products
Chart 38 Population 2020-2030
Chart 39 Consumer Expenditure 2020-2030
Chart 40 Population by Generation 2025
Bath and Shower in Brazil
Key Data Insights
Economic Headwinds Temper Growth, Although Hygiene Products Maintain Their Momentum
Chart 41 Key Industry Trends for Bath and Shower
Economic Headwinds Temper Growth, Although Hygiene Products Maintain Their Momentum
Bar Soap Dominates, but Intimate Hygiene Most Dynamic, Boosted by Innovation
Chart 42 Ypê Revamps its Banho a Banho Line
Casa Francis and B.Urb Leverage Sensory and Inclusivity Trends to Deepen Consumer Engagement
Chart 43 Casa Francis Unveils a Multisensory Flagship Store
Chart 44 Value Sales 2020-2030
Chart 45 Volume Sales 2020-2030
Chart 46 Value Sales by Category 2025
Premiumisation and Sensorial Experiences to Drive Value Growth among Brazilian Consumers
Bar Soap Will Remain the Biggest Category, Intimate Hygiene the Most Dynamic
Rising Temperatures and Wellness Trends to Reshape Bathing Habits and Product Preferences
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Natura and Unilever Leverage Distinct Channels to Maintain Their Leading Positions
Innovative Product Launches and Gifting Strategies Drive Growth Opportunities
Natura, Unilever and B.Urb Harness Inclusivity and Gifting for Market Growth
Chart 49 B.URB Launches Men’s Intimate Wash Featuring Aroeira
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Supermarkets and Direct Sales Lead Amid Evolving Distribution Dynamics
Social Commerce Innovations and Influencer Collaborations Reshape Retail Approaches
Chart 52 Analyst Insight for Bath and Shower
Retail E-Commerce Gains Traction through Social Commerce and Marketplace Growth
Chart 53 Retail Channels 2020-2025
Chart 54 Economic Context for Bath and Shower
Chart 55 Real Gdp Growth 2020-2030
Chart 56 Inflation 2020-2030
Chart 57 Consumer Context for Bath and Shower
Chart 58 Population 2020-2030
Chart 59 Consumer Expenditure 2020-2030
Chart 60 Population by Generation 2025
Colour Cosmetics in Brazil
Key Data Insights
Slowing Growth Reflects Economic Pressures and Evolving Consumer Priorities
Chart 61 Key Industry Trends for Colour Cosmetics
Slowing Growth Reflects Economic Pressures and Evolving Consumer Priorities
Adidas X Boca Rosa Fusion Captures Identity Expression in Product Innovation
Chart 62 adidas x Boca Rosa Carnaval Collection Fuses Fashion and Beauty
Natura’S Tech-Enhanced Store and Boticário’S Retinol Innovation Signal Category Evolution
Chart 63 Natura's Tech-Enhanced Store
Chart 64 Analyst Insight for Colour Cosmetics
Chart 65 Triple Retinol Innovation
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Consumers and Brands to Drive Steady Growth and Evolving Category Dynamics
Bold Expression and Local Identity Will Reshape Consumer Preferences and Product Innovation
Brands Adapt Innovation and Channels to Capture Evolving Consumer Engagement
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate Intensifying Competition with Strategic Brand Positioning
Innovative Launches and Digital Strategies Drive Fresh Growth Avenues for Players
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Direct Selling Leads as E-Commerce Accelerates Growth
Tiktok Shop’S Influencer-Led Beauty Brands Drive Retail Innovation and Engagement
Retail E-Commerce Surges as Key Growth Driver Amid Evolving Consumer Shopping Preferences
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Colour Cosmetics
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Colour Cosmetics
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Deodorants in Brazil
Key Data Insights
Modest Retail Value Growth Amid Evolving Consumer Preferences
Chart 81 Key Industry Trends for Deodorants
Modest Retail Value Growth Amid Evolving Consumer Preferences
Rexona and Dove Expand Usage with Whole-Body Deodorants Boosting Roll-Ons and Creams
Chart 82 Unilever Launches Whole-Body Deodorants in Brazil
Unilever and Alva Drive Multifunctionality and Sustainability with Innovative Launches
Chart 83 Giovanna Baby’S Brown Line
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Brands Innovate to Combine Skin Care Benefits with Deodorant Performance
Deodorant Sprays Will Remain the Largest Category, but Sticks and Creams Will Be Most Dynamic
Multifunctionality and Transparency to Drive Business Innovation and Differentiation
Chart 87 Analyst Insight for Deodorants
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate through Innovation and Brand Repositioning
Media-Driven Launches and Multifunctional Innovations Reshape Growth Opportunities
Chart 90 Alva’S Refillable Deodorants
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
E-Commerce Growth Reshapes Brazilian Retail Landscape While Pharmacies Sustain Speciality Appeal
Specialised Channels and Media-Driven Brands Elevate Consumer Engagement and Market Reach
Retail E-Commerce Expands Rapidly Driven by Convenience and Wide Product Range
Chart 93 Retail Channels 2020-2025
Chart 94 Economic Context for Deodorants
Chart 95 Real Gdp Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for Deodorants
Chart 98 Population 2020-2030
Chart 99 Consumer Expenditure 2020-2030
Chart 100 Population by Generation 2025
Depilatories in Brazil
Key Data Insights
Premiumisation and Innovation Drive Value Growth Amid Cautious Spending
Chart 101 Key Industry Trends for Depilatories
Premiumisation and Innovation Drive Value Growth Amid Cautious Spending
Hair Removers and Razors Capitalise on Comfort and Value for Growth
Chart 102 Gillette’s Pre Shave Cream Merges Depilation and Skin Care
Depil Bella’S Lavender Wax Exemplifies Sensorial Innovation
Chart 103 Depil Bella's Cera Confete Lavanda
Chart 104 Value Sales 2020-2030
Chart 105 Volume Sales 2020-2030
Chart 106 Value Sales by Category 2025
Selective Value Growth Will Be Driven by Innovation and Changing Consumer Priorities
Hair Removers Face Volume Pressure While Women’S Razors Expand Rapidly
Consumer Wellness Trends and Digital Commerce to Reshape Growth Opportunities
Chart 107 Forecast Value Sales 2020-2030
Chart 108 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Their Dominance with Stable Market Shares
Innovation and Consumer Focus on Comfort Offer Growth Avenues
Chart 109 Company Shares 2025
Chart 110 Brand Shares 2025
Pharmacies Lead Retail Sales as Omnichannel Strength Drives Growth
Rising E-Commerce Share Reshapes Depilatories Shopping Behaviour
Innovation and Sensory Wellness Shape Retail Trends and Brand Success
Chart 111 Retail Channels 2020-2025
Chart 112 Economic Context for Depilatories
Chart 113 Real Gdp Growth 2020-2030
Chart 114 Inflation 2020-2030
Chart 115 Consumer Context for Depilatories
Chart 116 Population 2020-2030
Chart 117 Consumer Expenditure 2020-2030
Chart 118 Population by Generation 2025
Fragrances in Brazil
Key Data Insights
Brazilian Consumers Intensify Fragrance Usage Amid Growing Economic Resilience
Chart 119 Key Industry Trends for Fragrances
Brazilian Consumers Intensify Fragrance Usage Amid Growing Economic Resilience
Mass Fragrances Dominate Sales as Premium Fragrances Gain Rapid Traction
Chart 120 Brazil’S Beauty Leaders Embrace Arabic Olfactory Power
Major Brands Leverage Arabic Olfactory Trends and Neuroscience to Deepen Consumer Engagement
Chart 121 Science-Validated Malbec Pure Gold Launch
Chart 122 Value Sales 2020-2030
Chart 123 Volume Sales 2020-2030
Chart 124 Value Sales by Category 2025
Consumer Preferences to Shift Towards Functional and Accessible Fragrances
Mass Fragrances Will Maintain Dominance While Premium Fragrances Accelerate Growth
Digital Innovation and Geopolitical Factors to Reshape Supply and Demand Dynamics
Chart 125 Forecast Value Sales 2020-2030
Chart 126 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Control through Portfolio Strength and Innovation
Strategic Acquisitions and Niche Innovation Expand Market Opportunities
Chart 127 Granado’S Yes, Nós Temos Banana! Celebrates Brazilian Identity
Chart 128 Company Shares 2025
Chart 129 Brand Shares 2025
Direct Selling Leads as Digital Tools and Social Commerce Reshape Distribution
Brands Harness Live Commerce and Digital Innovation to Enhance Consumer Engagement
Chart 130 Analyst Insight for Fragrances
Retail E-Commerce Gains Momentum with Discovery Commerce and Impulse Buying
Chart 131 Retail Channels 2020-2025
Chart 132 Economic Context for Fragrances
Chart 133 Real Gdp Growth 2020-2030
Chart 134 Inflation 2020-2030
Chart 135 Consumer Context for Fragrances
Chart 136 Population 2020-2030
Chart 137 Consumer Expenditure 2020-2030
Chart 138 Population by Generation 2025
Hair Care in Brazil
Key Data Insights
Strong Growth Driven by Scalp Health Focus and Diverse Hair Needs
Chart 139 Key Industry Trends for Hair Care
Strong Growth Driven by Scalp Health Focus and Diverse Hair Needs
Chart 140 Analyst Insight for Hair Care
Premium Treatment Demand Drives Salon Professional Hair Care Growth
Chart 141 Natura’S Lumina Antissinais
Digital Partnerships and Environmental Defence Shape Innovative Launches
Chart 142 Bio Extratus +Proteção
Chart 143 Value Sales 2020-2030
Chart 144 Volume Sales 2020-2030
Chart 145 Value Sales by Category 2025
Consumers Embracing Scalp Wellness and Styling Versatility Will Fuel Growth
Salon Professional Hair Care Will Continue Seeing Above-Average Growth
Scientific Innovation and Home Therapies Will Reshape Consumer Engagement and Channels
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance Amid Shifting Share Dynamics
Strategic Mergers and Innovative Launches Drive Competitive Momentum and Opportunities
Chart 148 Shein and Salon Line Launch Praliné Glow
Chart 149 Company Shares 2025
Chart 150 Brand Shares 2025
E-Commerce and Beauty Specialists Reshape Retail Leadership and Growth
Regional Retail Merger Boosts Professional Hair Care Reach Nationwide
Retail E-Commerce Accelerates Growth with Social Commerce and Digital Innovation
Chart 151 Retail Channels 2020-2025
Chart 152 Economic Context for Hair Care
Chart 153 Real Gdp Growth 2020-2030
Chart 154 Inflation 2020-2030
Chart 155 Consumer Context for Hair Care
Chart 156 Population 2020-2030
Chart 157 Consumer Expenditure 2020-2030
Chart 158 Population by Generation 2025
Men's Grooming in Brazil
Key Data Insights
Intentional Consumption Drives Steady Growth Amid Inflationary Pressures
Chart 159 Key Industry Trends for Men's Grooming
Intentional Consumption Drives Steady Growth Amid Inflationary Pressures
Men’S Fragrances Lead Sales in What Is the World's Number Two Men's Grooming Market
Natura Leverages Experiential Barbershops to Broaden Inclusive Grooming Appeal
Chart 160 Natura Homem Expands Men’S Grooming through Experiential Barbershops
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Brazilian Men Adopting Science-Led, Performance-Driven Grooming Will Drive Steady Growth
Men’S Fragrances to See Fastest Growth through Inclusivity and Experiential Retail
Men’S Toiletries Benefits From Practical, Science-Backed Formulations
Chart 164 Super Combines Long-Lasting Protection with Skin-Safe, Mass-Market Appeal
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
Boticário and Natura Strengthen Leadership through Fragrance Innovation
Arabic Fragrances and Premium Launches Drive Niche Growth and Opportunity
Mk Men Offers Science-Backed Skin Care
Chart 167 Mk Men: Combining Science, Simplicity and Modern Masculinity
Chart 168 Company Shares 2025
Chart 169 Brand Shares 2025
Direct Selling Leads with Consultative Reach as E-Commerce Gains Traction
Chart 170 Analyst Insight for Men's Grooming
Bath & Body Works and Rd Saúde Pioneer Premium Experiential Retail Formats
E-Commerce Reshapes Purchasing with Convenience and Targeted Product Focus
Chart 171 Retail Channels 2020-2025
Chart 172 Economic Context for Men's Grooming
Chart 173 Real Gdp Growth 2020-2030
Chart 174 Inflation 2020-2030
Chart 175 Consumer Context for Men's Grooming
Chart 176 Population 2020-2030
Chart 177 Consumer Expenditure 2020-2030
Chart 178 Population by Generation 2025
Oral Care in Brazil
Key Data Insights
Oral Care Growth Driven by Prevention, Affordability and Science-Backed Efficacy
Chart 179 Key Industry Trends for Oral Care
Oral Care Growth Driven by Prevention, Affordability and Science-Backed Efficacy
Toothpaste Leads Sales as a Daily Essential Oral Care Staple
Brands Leverage Fandom and Playful Innovation to Engage Consumers and Boost Loyalty
Chart 180 Fandom Transforms Oral Care into Collectible Self-Care
Chart 181 Value Sales 2020-2030
Chart 182 Volume Sales 2020-2030
Chart 183 Value Sales by Category 2025
Ageing Population and Pragmatic Consumers to Drive Steady Category Growth
Toothpaste Leads Value Growth While Dental Floss Adoption Accelerates
Social Media and Ageing Shape Product Innovation and Marketing Strategies
Chart 184 Analyst Insight for Oral Care
Chart 185 Forecast Value Sales 2020-2030
Chart 186 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Their Positions through Scale and Innovation
Strategic Acquisitions and Innovation Create Growth Avenues for Emerging Players
Chart 187 Listerine Drives Daily Oral Care with Fruity, Family Size Innovation
Brands Leverage Sensory Innovation to Boost Engagement
Chart 188 Carmed Launches "Playful” Oral Care Flavours
Chart 189 Company Shares 2025
Chart 190 Brand Shares 2025
Warehouse Clubs Lead as Supermarkets and E-Commerce Reshape Oral Care Retail
Consumer Convenience and Channel Innovation Drive Oral Care Retail Evolution
E-Commerce Accelerates Oral Care Access with Focus on Frequent Replenishment Products
Chart 191 Retail Channels 2020-2025
Chart 192 Economic Context for Oral Care
Chart 193 Real Gdp Growth 2020-2030
Chart 194 Inflation 2020-2030
Chart 195 Consumer Context for Oral Care
Chart 196 Population 2020-2030
Chart 197 Consumer Expenditure 2020-2030
Chart 198 Population by Generation 2025
Skin Care in Brazil
Key Data Insights
Steady Growth in Retail Sales Value Amid Evolving Consumer Preferences
Chart 199 Key Industry Trends for Skin Care
Steady Growth in Retail Sales Value Amid Evolving Consumer Preferences
Body Care Remains the Leading Category, Driven by Cultural Emphasis on Hygiene and Fragrance
Natura's Biotech Partnership Exemplifies Innovation in Cellular Repair Dermocosmetics
Chart 200 Natura Invests in Biotech Cellular Repair
Chart 201 The Ordinary Enters the Brazilian Market
Chart 202 Value Sales 2020-2030
Chart 203 Volume Sales 2020-2030
Chart 204 Value Sales by Category 2025
Accessible Dermocosmetics and Ai Diagnostics to Drive Inclusive Growth
Body Care Will Maintain Its Leadership, While Facial Care Will Lead Value Growth
Chart 205 Analyst Insight for Skin Care
Neurocosmetics and Digital Innovation Reshape Product Strategies and Channels
Chart 206 Forecast Value Sales 2020-2030
Chart 207 Forecast Value Sales by Category 2025-2030
Leading Companies Leverage Digital Engagement to Sustain and Grow Shares
Digital-Native Brands and Personalised Products Drive Innovation and Growth Opportunities
Natura and Korean Brands Drive Scientific Skin Care Innovation and Accessibility
Chart 208 Vt Reedle Shot Boosters
Chart 209 Company Shares 2025
Chart 210 Brand Shares 2025
E-Commerce Growth Reshapes Brazilian Retail Leadership in Skin Care
Digital Platforms and Performance Formulas Drive Retail Channel Transformation
Emerging Brands Leverage Digital Engagement and Personalisation to Capture Growth
Chart 211 Retail Channels 2020-2025
Chart 212 Economic Context for Skin Care
Chart 213 Real Gdp Growth 2020-2030
Chart 214 Inflation 2020-2030
Chart 215 Consumer Context for Skin Care
Chart 216 Population 2020-2030
Chart 217 Consumer Expenditure 2020-2030
Chart 218 Population by Generation 2025
Sun Care in Brazil
Key Data Insights
Steady Value Growth Driven by Multifunctional Sun Protection Products
Chart 219 Key Industry Trends for Sun Care
Steady Value Growth Driven by Multifunctional Sun Protection Products
Adult Sun Care Dominates Sales with High Consumer Adoption and Innovation
Brands Leverage Multifunctional, Inclusive Products to Expand Sun Protection Use
Chart 220 Biphasic Sunscreen:?High Protection with Ultra-Dry Performance
Chart 221 Value Sales 2020-2030
Chart 222 Volume Sales 2020-2030
Chart 223 Value Sales by Category 2025
Consumers to Embrace Sun Protection as a Daily Health Habit
Adult Sun Care Will Continue to Lead with Broad Adoption and Stable Growth Trajectory
Brands Will Innovate with Multifunctional Solutions to Capture Evolving Consumer Needs
Chart 224 L'oréal's Tinted Sunscreen Expands Shade Range to Serve Darker Skin Tones
Chart 225 Forecast Value Sales 2020-2030
Chart 226 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Innovation and Channel Expansion
Strategic Acquisitions and Product Innovations Reshape Competitive Dynamics
Chart 227 Analyst Insight for Sun Care
Chart 228 Sallve’S Oil-Control Stick Sunscreen
Chart 229 Company Shares 2025
Chart 230 Brand Shares 2025
Pharmacies Lose Ground as E-Commerce Surges with Social Media Influence
Digital Innovation Fuels E-Commerce Growth with Multifunctional Products and Community
Chart 231 Retail Channels 2020-2025
Chart 232 Economic Context for Sun Care
Chart 233 Real Gdp Growth 2020-2030
Chart 234 Inflation 2020-2030
Chart 235 Consumer Context for Sun Care
Chart 236 Population 2020-2030
Chart 237 Consumer Expenditure 2020-2030
Chart 238 Population by Generation 2025
Premium Beauty and Personal Care in Brazil
Key Data Insights
Growth Driven by Strategic Pricing and Functional Differentiation in Hair Care and Fragrances
Chart 239 Key Industry Trends for Premium Beauty and Personal Care
Growth Driven by Strategic Pricing and Functional Differentiation in Hair Care and Fragrances
Premium Baby and Child-Specific Products Surge Due to Safety and Credibility Focus
Laneige’S Sephora Launch Exemplifies the Asian Influence, Accelerating Premium Demand
Chart 240 Entry of Laneige Accelerates Premium K Beauty in Brazil
Chart 241 Analyst Insight for Premium Beauty and Personal Care
Chart 242 Value Sales 2020-2030
Chart 243 Value Sales by Category 2025
Brands to Adapt Global Power with Local Price Realism to Build Trust and Growth
Premium Fragrances the Biggest, Baby and Child-Specific Products the Most Dynamic
Trust and Performance Innovation to Shape Business Strategies and Retail Access
Chart 244 Forecast Value Sales 2020-2030
Chart 245 Forecast Value Sales by Category 2025-2030
Leading Companies Navigate Competitive Shifts to Sustain Market Positions
Innovative Product Launches and Evolving Consumer Trust Offer Growth Avenues
Chart 246 Company Shares 2025
Chart 247 Brand Shares 2025
Pharmacies and Specialist Stores Strengthen Premium Retail Presence
Retail E-Commerce Accelerates Premium Growth with Convenience and Innovation
Chart 248 Economic Context for Premium Beauty and Personal Care
Chart 249 Real Gdp Growth 2020-2030
Chart 250 Inflation 2020-2030
Chart 251 Consumer Context for Premium Beauty and Personal Care
Chart 252 Population 2020-2030
Chart 253 Consumer Expenditure 2020-2030
Chart 254 Population by Generation 2025
Mass Beauty and Personal Care in Brazil
Key Data Insights
Mass Beauty and Personal Care Growth Outpaces Economic Expansion Despite Cautious Spending
Chart 255 Key Industry Trends for Mass Beauty and Personal Care
Mass Beauty and Personal Care Growth Outpaces Economic Expansion Despite Cautious Spending
Fragrances Lead Value Growth
Haskell’S Gourmand Collaboration Exemplifies Lifestyle Driven Beauty’S Impact on Consumer Engagement
Chart 256 Haskell Taps Gourmand Sensory Appeal with Doce de Leite Viçosa Anniversary Collaboration
Chart 257 Value Sales 2020-2030
Chart 258 Value Sales by Category 2025
Digitally Connected Consumers to Drive Mass Beauty and Personal Care Growth
Mass Fragrances Will Remain the Major Value Growth Driver
Embracing Innovation and Digital Engagement Reshapes Competitive Dynamics
Chart 259 Forecast Value Sales 2020-2030
Chart 260 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Solidify Positions Amid Shifting Market Shares
Pharmacy-Led Private Label Growth and Lifestyle Innovation Redefine Competition
Chart 261 Company Shares 2025
Chart 262 Brand Shares 2025
Retail E-Commerce Accelerates Growth by Capturing Digitally Engaged Consumers
Chart 263 Analyst Insight Mass Beauty and Personal Care
Chart 264 Economic Context for Mass Beauty and Personal Care
Chart 265 Real Gdp Growth 2020-2030
Chart 266 Inflation 2020-2030
Chart 267 Consumer Context for Mass Beauty and Personal Care
Chart 268 Population 2020-2030
Chart 269 Consumer Expenditure 2020-2030
Chart 270 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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-
-
- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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-
- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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-
- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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-
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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