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Strong Growth Driven by Economic Recovery and Evolving Consumer Behaviour
Turkey’s beauty and personal care industry exhibited exceptional growth in 2025, outstripping Western Europe with a retail sales increase of 39%, underpinned by a resilient economy and a population of 85.7 million. Despite high inflation of 35%, consumer demand remained strong, driven by a bifurcated market where price-sensitive buyers sought affordable multifunctional products, while affluent consumers prioritised premium products such as skin care and fragrances. The industry's appeal is enhanced by the convergence of beauty and wellness, with rising interest in clean, natural, and sustainable formulations, alongside innovations inspired by Asian beauty trends that blend care and colour. Digital engagement, particularly via social media and e-commerce, is reshaping consumer interaction, favouring brands that combine digital-first strategies with personalised offerings. Retailers’ expansion of private label ranges addressing value and sustainability further intensifies the competition, making agility, innovation, and transparency key success factors in this evolving landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Turkey
Strong Growth Driven by Economic Recovery and Evolving Consumer Behaviour
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Strong Growth Driven by Economic Recovery and Evolving Consumer Behaviour
Skin Care Leads Value Sales, While Colour Cosmetics Shows Rapid Expansion
Chart 2 Blurring of the Lines Between Care and Colour
Maruderm’S Clean Formulations Elevate Sustainability Appeal
Chart 3 Maruderm has Gained Notable Traction in the Turkish Market
Retailers’ Private Label Strategies Reshape Consumer Engagement
Chart 4 Mon Amour Lipgloss and Lipstick Range
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers to Drive Robust Growth through Evolving Preferences and Economic Factors
Skin Care Will Lead Value Sales While Baby and Child-Specific Products Set to Expand the Fastest
Brands and Retailers to Innovate with Digital, Personalisation, and Sustainability Strategies
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Evolving Consumer Demand
Strategic Acquisitions and Innovative Launches May Reshape the Competitive Dynamics
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Health and Beauty Specialists Extends Its Lead, Although Overall Offline Retail Gradually Cedes Ground
E-Commerce Rapidly Expands as Digital Innovation Transforms Shopping Habits
Avon and Watsons Partnership Integrates Direct Selling with Omnichannel Retailing
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Turkey
Key Data Insights
Turkish Consumers Balance Spending with Caution in an Inflationary Environment
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Turkish Consumers Balance Spending with Caution in an Inflationary Environment
Baby Wipes Leads Sales as Consumers Value Convenience and Clean Products
Chart 22 Clean Formulation Baby Wipes Pure Baby Organik Pamuklu Islak Havlu
Hepsiburada’S Eco-Friendly Initiative Drives Sustainability Trend Adoption
Chart 23 Hepsiburada Expands Sustainability
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Socioeconomic Developments Set to Drive Sales Growth
Health and Safety Will Be Important, but Also Price, Driving Growth for Private Label
Brands Likely to Embrace Clean and Sustainable Innovation to Meet Evolving Parental Demands
Chart 27 Forecast Value Sales 2020-2030
Chart 28 Forecast Value Sales by Category 2025-2030
Kopas Kozmetik Strengthens Its Lead through Broad Portfolio and Innovation
Emerging Turkish Brands Leverage Clean and Sustainable Trends for Growth
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Supermarkets, Discounters and Hypermarkets Remain Important
E-Commerce Reshapes Purchasing Behaviour with Top Platforms Driving Growth
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Baby and Child-Specific Products
Chart 33 Real Gdp Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Baby and Child-Specific Products
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bath and Shower in Turkey
Key Data Insights
Price-Sensitive Consumers Maintain Demand, but Switch to Value Options
Chart 39 Key Industry Trends for Bath and Shower
Price-Sensitive Consumers Maintain Demand, but Switch to Value Options
Bar Soap Leads Value Sales and Growth, Driven by Private Label
Yves Rocher Exemplifies the Clean Reimagined Trend Boosting Consumer Trust and Sales
Chart 40 Yves Rocher Exemplifies Clean Reimagined in Bath and Shower
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Inflation, and Population and Disposable Income Growth to Drive Dynamic Value Expansion
Brands Set to Innovate with Multifunctional Products Inspired by Traditional Ingredients
Leading Brands Will Adopt Eco-Friendly Packaging to Meet Rising Environmental Expectations
Chart 44 Forecast Value Sales 2020-2030
Chart 45 Forecast Value Sales by Category 2025-2030
Evyap and Colgate-Palmolive Defend Lead through Strategic Resilience
Emerging Niche Brands Leverage Clean Formulations and Digital Reach to Grow
Expansion for Private Label as Cost-Consciousness Rises
Chart 46 Retailers Offer More Functional and Segmented Ranges
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Supermarkets Maintains Its Lead, While Retail E-Commerce Accelerates Growth
Avon-Watsons Partnership Expands Retail Reach and Consumer Access
Chart 49 Retail Channels 2020-2025
Chart 50 Economic Context for Bath and Shower
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Bath and Shower
Chart 54 Population 2020-2030
Chart 55 Consumer Expenditure 2020-2030
Chart 56 Population by Generation 2025
Colour Cosmetics in Turkey
Key Data Insights
Colour Cosmetics Value Growth Impacted by Socioeconomic Factors
Chart 57 Key Industry Trends for Colour Cosmetics
Colour Cosmetics Value Growth Impacted by Socioeconomic Factors
Lip Products Sees the Most Dynamism, but Eye Make-Up Continues to Lead Sales
Chart 58 Sephora Plays a Central Role in Accelerating the Lifestyle-Driven Beauty Trend
Asian Beauty Trends Elevate Consumer Engagement and Sales
Chart 59 Asian Brands Already Have Strong Visibility in Turkey
Ethical and Sustainable Claims Shape Colour Cosmetics
Chart 60 Brands Embed Sustainability Directly into their Portfolios
Chart 61 Value Sales 2020-2030
Chart 62 Volume Sales 2020-2030
Chart 63 Value Sales by Category 2025
Brands Set to Drive Growth with Multifunctional Products Amid Evolving Consumer Needs
Ethical and Digital Innovation Will Steer Consumer Preference and Brand Loyalty
Chart 64 Forecast Value Sales 2020-2030
Chart 65 Forecast Value Sales by Category 2025-2030
Kosan Kozmetik and L’Oréal Maintain Leading Positions Despite Evolving Competition
South Korean Brands Leverage Digital Engagement to Capture Youth Demand
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Health and Beauty Specialists and Grocery Retailers Lead Retail Sales Amid Promotional Pressure
Avon-Watsons Partnership Expands Omnichannel Presence and Market Reach
Retail E-Commerce Growth Accelerates with Marketplaces and Mobile Commerce
Chart 68 Retail Channels 2020-2025
Chart 69 Economic Context for Colour Cosmetics
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Colour Cosmetics
Chart 73 Population 2020-2030
Chart 74 Consumer Expenditure 2020-2030
Chart 75 Population by Generation 2025
Deodorants in Turkey
Key Data Insights
Private Label Innovation Drives Value Growth Amid Rising Consumer Spending
Chart 76 Key Industry Trends for Deodorants
Private Label Innovation Drives Value Growth Amid Rising Consumer Spending
Deodorant Sprays Leads Value Sales, While Sticks Delivers the Fastest Growth
Yves Rocher Leads Sustainability with Plant-Based Innovation and Eco-Packaging
Chart 77 Yves Rocher Embeds Sustainability
Consumers Shift to Cleaner and More Transparent Formulations
Chart 78 Local Brands Leverage Turkey’s Botanical Richness
Chart 79 Value Sales 2020-2030
Chart 80 Volume Sales 2020-2030
Chart 81 Value Sales by Category 2025
Urbanisation and Wellness Set to Drive Sustained Demand for Deodorants
Deodorant Sprays Expected to Lead Value Sales, and See the Fastest Growth
Brands Anticipated to Innovate with Technology and Sustainability to Capture Evolving Consumer Demands
Chart 82 Forecast Value Sales 2020-2030
Chart 83 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance through Broad Portfolios and Innovation
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Grocery and Non-Grocery Retailers Maintain Dominance While Retail E-Commerce Rises
Value-Driven Innovation and Ethical Retailing Shape Consumer Engagement
Chart 86 Retail Channels 2020-2025
Chart 87 Economic Context for Deodorants
Chart 88 Real Gdp Growth 2020-2030
Chart 89 Inflation 2020-2030
Chart 90 Consumer Context for Deodorants
Chart 91 Population 2020-2030
Chart 92 Consumer Expenditure 2020-2030
Chart 93 Population by Generation 2025
Depilatories in Turkey
Key Data Insights
Private Label Expansion Intensifies the Competition among Retailers and Brands
Private Label Expansion Intensifies the Competition among Retailers and Brands
Hair Removers/Bleaches Dominates Due to Innovation and Consumer Appeal
Brands Align with Wellness Trends to Reposition Hair Removal as Self-Care
Chart 94 Depilatories Positioned as Part of Broader Self-Care and Body Care Routines
Chart 95 Value Sales 2020-2030
Chart 96 Volume Sales 2020-2030
Chart 97 Value Sales by Category 2025
Growth through Waxing and Men’S Grooming, Despite Competition
Hair Removers/Bleaches to Lead Value with Waxing, While Razors and Pre-Shave Will Grow Steadily
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Gillette and Reckitt Benckiser Consolidate Leadership through Innovation
Niche Natural Products and Wellness Trends Fuel Emerging Opportunities for New Entrants
Retailers Innovate with Private Label and Omnichannel Strategies to Capture Consumers
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Grocery Retailers Lead Sales While E-Commerce Sees Growth
Chart 102 Retail Channels 2020-2025
Chart 103 Economic Context for Depilatories
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Depilatories
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Fragrances in Turkey
Key Data Insights
Urban Consumers Embrace Fragrances as Part of Daily Grooming
Chart 110 Key Industry Trends for Fragrances
Urban Consumers Embrace Fragrances as Part of Daily Grooming
Mass Fragrances Leads Value Sales, Supported by Affordability and Broad Accessibility
Local Brands and Ai Innovation Reshape Fragrance Experiences Amid Sustainability Push
Chart 111 Niche Brands Meet Demand for Sustainable Fragrances
Chart 112 Consumers Appreciate Botanical Inspired Scents
Chart 113 Value Sales 2020-2030
Chart 114 Volume Sales 2020-2030
Chart 115 Value Sales by Category 2025
Consumers Expected to Shift to Affordable Indulgences Amid Economic Uncertainty
Mass Fragrances to Maintain Dominance, While Premium Fragrances Set to Surge with Innovation
Brands to Harness Sustainability and Digital Innovation to Capture Emerging Consumer Values
Chart 116 Analyst Insight for Fragrances
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Positions through Hybrid Retail and Sustainability
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Direct Selling and Health and Beauty Specialists Lead Distribution in 2025
Avon’S Hybrid Retail Strategy and Evolving Channel Dynamics Shape Sales
Retail E-Commerce Benefits From Increasing Digital Engagement
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Fragrances
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Fragrances
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Hair Care in Turkey
Key Data Insights
Rapid Value Growth Driven by Evolving Consumer Preferences and Economic Factors
Chart 129 Key Industry Trends for Hair Care
Rapid Value Growth Driven by Evolving Consumer Preferences and Economic Factors
Chart 130 Watsons Broadens its Hair Care Footprint
Yves Rocher’S Clean Beauty Focus Captures Premium Consumer Interest and Share
Chart 131 Yves Rocher Aligns with the Growing Clean and Natural Trend
Zara’S Lifestyle-Driven Hair Care Launch Exemplifies Self-Expression and Convenience Trends
Chart 132 Zara’s Strategic Expansion into Hair Care
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Economic and Demographic Factors Set to Drive Growth for Hair Care
2-In-1 Products Expected to Take the Lead in Retail Value Amid Steady Growth
Chart 136 Analyst Insight for Hair Care
Manufacturers Innovate with Products Containing Natural Ingredients
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Unilever and L'oréal Leverage Local Strengths to Sustain Lead
Rising Consumer Segmentation Likely to Drive Innovation and Opportunities
Chart 139 Company Shares 2025
Chart 140 Brand Shares 2025
Supermarkets Leads While Retail E-Commerce Accelerates Hair Care Growth
Zara’S Fashion-Driven Launch Reshapes Hair Care Retail Experience
Chart 141 Retail Channels 2020-2025
Chart 142 Economic Context for Hair Care
Chart 143 Real Gdp Growth 2020-2030
Chart 144 Inflation 2020-2030
Chart 145 Consumer Context for Hair Care
Chart 146 Population 2020-2030
Chart 147 Consumer Expenditure 2020-2030
Chart 148 Population by Generation 2025
Men's Grooming in Turkey
Key Data Insights
Rapid Retail Value Growth Driven by Evolving Male Grooming Habits and Economic Expansion
Chart 149 Key Industry Trends for Men's Grooming
Rapid Retail Value Growth Driven by Evolving Male Grooming Habits and Economic Expansion
Men’S Shaving Dominates Sales and Growth
Clean Grooming with Natural Ingredients Reshapes Product Offerings and Consumer Preferences
Chart 150 Natural Ingredients Increasingly Favoured
Chart 151 Value Sales 2020-2030
Chart 152 Volume Sales 2020-2030
Chart 153 Value Sales by Category 2025
Mass Retailers to Expand Their Reach, Driving Widespread Adoption among Price-Conscious Men
Social Media and Wellness Expected to Drive New Consumer Behaviours and Product Innovation
Chart 154 Forecast Value Sales 2020-2030
Chart 155 Forecast Value Sales by Category 2025-2030
Gillette and Azmüsebat Lead with Innovation and Natural Product Focus
Natural Product Innovation and Targeted Marketing Present Growth Avenues for Emerging Brands
Private Label Favoured for Offering Grooming Essentials at Lower Prices
Chart 156 Retailers Provide Accessible, Affordable Products
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
Retail Offline Dominates, with Supermarkets Leading Distribution
Retail E-Commerce Grows Rapidly, Reshaping Purchasing Habits for Men’S Grooming
Chart 159 Retail Channels 2020-2025
Chart 160 Economic Context for Men's Grooming
Chart 161 Real Gdp Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Men's Grooming
Chart 164 Population 2020-2030
Chart 165 Consumer Expenditure 2020-2030
Chart 166 Population by Generation 2025
Oral Care in Turkey
Key Data Insights
Consumers’ Rising Oral Health Awareness Fuels Steady Revenue Growth
Chart 167 Key Industry Trends for Oral Care
Consumers’ Rising Oral Health Awareness Fuels Steady Revenue Growth
Toothpaste Leads Value Sales, Driven by Specialised Formulations and Premiumisation
Chart 168 Marvis Herbal and Flavour-Focused Toothpaste Range
Sustainability Initiatives Drive Premium and Niche Product Adoption
Chart 169 Bamboo Toothbrushes from The Humble Co
Chart 170 Value Sales 2020-2030
Chart 171 Volume Sales 2020-2030
Chart 172 Value Sales by Category 2025
Growth to Be Driven by Personalised and Health-Focused Products
Dental Floss and Mouth Fresheners to See Rapid Growth through Innovation
Digital Engagement and Clean Beauty to Shape Consumer Choice and Market Strategies
Chart 173 Forecast Value Sales 2020-2030
Chart 174 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Emerging Competition
Innovative Oral Care Formats Drive New Consumer Engagement and Growth
Chart 175 Company Shares 2025
Chart 176 Brand Shares 2025
Supermarkets Strengthens Its Lead, While Retail E-Commerce Sees Growth
Chart 177 Retail Channels 2020-2025
Chart 178 Economic Context for Oral Care
Chart 179 Real Gdp Growth 2020-2030
Chart 180 Inflation 2020-2030
Chart 181 Consumer Context for Oral Care
Chart 182 Population 2020-2030
Chart 183 Consumer Expenditure 2020-2030
Chart 184 Population by Generation 2025
Skin Care in Turkey
Key Data Insights
Turkish Consumers Embrace K-Beauty and Digital Channels, Driving Sales Growth
Chart 185 Key Industry Trends for Skin Care
Turkish Consumers Embrace K-Beauty and Digital Channels, Driving Sales Growth
Chart 186 TikTok’s “Cloud Skincare” and “Glass Skin” Routines Drive Skin Care Adoption
Facial Care Leads Value Growth While Hand Care Sees the Strongest Expansion
For Cleansing, Consumers Value Clean Solutions Prioritising Skin Health
Chart 187 Trend Towards Clean Products
Brands Capitalise on K-Beauty Influence to Engage Consumers
Chart 188 K-beauty Shelf Space in Major Turkish Retailers and Special Online Sales
Chart 189 Value Sales 2020-2030
Chart 190 Volume Sales 2020-2030
Chart 191 Value Sales by Category 2025
Sustained Growth to Be Driven by Tailored Routines and Ingredient Focus
Chart 192 Analyst Insight for Skin Care
Facial Care Will Continue to Dominate Value, with Cleansers Seeing Innovation
Social Media and Beauty Tech Collaborations Will Reshape Consumer Engagement and Innovation
Chart 193 Forecast Value Sales 2020-2030
Chart 194 Forecast Value Sales by Category 2025-2030
Leading Brands Strengthen Their Positions through Innovation and Adaptation
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Offline Retail Dominates, While E-Commerce Drives Rapid Growth
Curated K-Beauty and Premium Beauty Studios Reshape Retail Experiences
Chart 197 Retail Channels 2020-2025
Chart 198 Economic Context for Skin Care
Chart 199 Real Gdp Growth 2020-2030
Chart 200 Inflation 2020-2030
Chart 201 Consumer Context for Skin Care
Chart 202 Population 2020-2030
Chart 203 Consumer Expenditure 2020-2030
Chart 204 Population by Generation 2025
Sun Care in Turkey
Key Data Insights
Strong Value Growth Amid Rising Disposable Incomes
Chart 205 Key Industry Trends for Sun Care
Strong Value Growth Amid Rising Disposable Incomes
Chart 206 Viral and Influencer-Endorsed Products Boost Sales
Adult Sun Care Leads Volume Sales, While Baby and Child-Specific Sun Care Shows Steady Growth
Brands Leverage Multifunctional Sun Care Products to Capture Growth
Chart 207 Rising Demand for Hybrid Sun Care Products in Turkey
Chart 208 Value Sales 2020-2030
Chart 209 Volume Sales 2020-2030
Chart 210 Value Sales by Category 2025
Dynamic Growth as More Consumers Adopt Daily Use of Sun Protection
Innovative Formats and Radiant Finishes to Capture Evolving Consumer Demand
Affordability Focus and Private Label Growth to Reshape the Competitive Dynamics
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
L’Oréal and Nivea Maintain Lead through Portfolio Breadth and Innovation
Innovative Mineral Powders and Multifunctional Formulations Reshape Consumer Appeal
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Leading Retailers Leverage Promotions to Maintain Offline Dominance
Retail E-Commerce Maintains Growth through Personalised Engagement and Innovation
Chart 215 Retail Channels 2020-2025
Chart 216 Economic Context for Sun Care
Chart 217 Real Gdp Growth 2020-2030
Chart 218 Inflation 2020-2030
Chart 219 Consumer Context for Sun Care
Chart 220 Population 2020-2030
Chart 221 Consumer Expenditure 2020-2030
Chart 222 Population by Generation 2025
Premium Beauty and Personal Care in Turkey
Key Data Insights
Premium Beauty and Personal Care Value Surges Amid Rising Consumer Expenditure and Inflation
Chart 223 Key Industry Trends for Premium Beauty and Personal Care
Premium Beauty and Personal Care Value Surges Amid Rising Consumer Expenditure and Inflation
Premium Skin Care Leads Sales, Driven by Influence of Online Content
Turkish Brands Leverage Digital-First Strategies to Boost Premium Beauty
Chart 224 Premium Beauty Brands Leverage Digital-First Strategies
Chart 225 Value Sales 2020-2030
Chart 226 Value Sales by Category 2025
Millennials and Gen Z to Drive Premium Growth through Science-Backed Products
Premium Skin Care to Remain the Largest, but Hair Care the Fastest Growing
Personalisation and Digital Engagement to Reshape Consumer Experience and Competition
Chart 227 Forecast Value Sales 2020-2030
Chart 228 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions over 2020-2025 Amid Evolving Consumer Preferences
Personalisation and Technology Adoption Fuel Premium Product Evolution and Opportunities
Chart 229 Company Shares 2025
Chart 230 Brand Shares 2025
Chart 231 Economic Context for Premium Beauty and Personal Care
Chart 232 Real Gdp Growth 2020-2030
Chart 233 Inflation 2020-2030
Chart 234 Consumer Context for Premium Beauty and Personal Care
Chart 235 Population 2020-2030
Chart 236 Consumer Expenditure 2020-2030
Chart 237 Population by Generation 2025
Mass Beauty and Personal Care in Turkey
Key Data Insights
Rapid Growth Driven by Rising Consumer Spending and Increasing Population
Chart 238 Key Industry Trends for Mass Beauty and Personal Care
Rapid Growth Driven by Rising Consumer Spending and Increasing Population
Mass Skin Care Leads Sales, and Mass Adult Sun Care Drives Growth
Retailers Expand Private Label Ranges, Boosting Affordability and Market Share
Chart 239 The Share of Private Label Continues to Expand
Chart 240 Value Sales 2020-2030
Chart 241 Value Sales by Category 2025
Turkish Consumers to Drive Strong Growth in Mass Beauty and Personal Care through Rising Spending
Leading Retailers Expand Omnichannel Presence to Capture Digital-Savvy Shoppers
Miniature Formats and Affordability Campaigns to Sustain Brand Loyalty Amid Inflation
Chart 242 Forecast Value Sales 2020-2030
Chart 243 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Lead through Innovation and Private Label Expansion
Innovative Product Launches and Promotional Strategies Drive Consumer Engagement and Growth
Chart 244 Company Shares 2025
Chart 245 Brand Shares 2025
Chart 246 Economic Context for Mass Beauty and Personal Care
Chart 247 Real Gdp Growth 2020-2030
Chart 248 Inflation 2020-2030
Chart 249 Consumer Context for Mass Beauty and Personal Care
Chart 250 Population 2020-2030
Chart 251 Consumer Expenditure 2020-2030
Chart 252 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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