Select Country Report
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Germany’s beauty and personal care category demonstrates expansion supported by a stable economic environment and steady consumer expenditure growth, aligning with broader western European trends. With a retail value reaching EUR22.9 billion in 2025 at a growth rate of 6% on the previous year, the market remains highly attractive, driven by consumers’ prioritisation of wellness and appearance despite moderate GDP growth and inflation pressures. Skin care continues to command the largest share of retail sales, benefiting from product innovation and premiumisation. Leading manufacturers sustain their positions by leveraging diverse portfolios and strong brand loyalty, even as niche players capitalise on sustainability and personalisation trends. The retail landscape is evolving with offline channels retaining dominance but online sales accelerating rapidly, reflecting shifting consumer preferences for convenience and personalised shopping experiences. Brands that integrate sustainability, technological innovation such as AI-driven personalisation, and multi-channel strategies are best positioned to capitalise on rising consumer demand and premiumisation, fostering both loyalty and market growth in this competitive environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Germany
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Chart 2 Eucerin: Daily Protection and Urban Lifestyle
Skin Care Sales Sustain Lead through Reframing of Longevity
Chart 3 M. Asam Resveratrol Longevity Range
Asian Beauty Concepts Emerge through German Brands
Chart 4 Sundance: Essence-Like Serums and Barrier-First Logic
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
German Consumer Spending Growth to Support Beauty and Personal Care Expansion
Chart 8 Analyst Insight for Beauty and Personal Care
Skin Care to Lead Value Sales While Dupe Culture Reshapes Market
Brands Embracing Sustainability and Personalisation to Gain Competitive Advantage
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Top Companies Leverage Product Strength and Consumer Loyalty to Sustain Leadership
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Health and Beauty Specialists Lead through Expertise
Retail E-Commerce Accelerates Growth, Transforming Purchasing Patterns and Competitive Landscape
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Germany
Key Data Insights
Premiumisation and Trust Drive Value Growth Despite Stable Population
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Premiumisation and Trust Drive Value Growth Despite Stable Population
Chart 22 Analyst Insight for Baby and Child-Specific Products
Heightened Awareness Leads to Sun Care Growth
Laverana Reformulates with Sensitive Criteria to Meet Parental Demands
Chart 23 The Focus of Transparency Has Shifted
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Parents to Drive Value Growth through Premiumisation and Lifestyle Focus
Essential Sun Care to Lead Value Growth
Generation Alpha and Digital Engagement to Reshape Product Demand
Chart 27 Shift From Problem Correction to Lifestyle Alignment
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Companies Secure Market Lead through Premiumisation and Brand Recognition
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Health and Beauty Specialists Lead Sales through Trust and Expertise
Retail E-Commerce Expands as Convenience and Premiumisation Attract Parents
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bath and Shower in Germany
Key Data Insights
German Consumers Shift Towards Affordable Bath and Shower Options
Chart 40 Key Industry Trends for Bath and Shower
German Consumers Shift Towards Affordable Bath and Shower Options
Chart 41 Balea Sensitive Cream Shower Refill Pack
Sustainability Becomes Increasingly Mainstream, Driving Innovation
Manufacturers Embrace Skin Health to Meet Evolving Consumer Demands
Chart 42 Nivea Derma Control Restore Shower Gel
Chart 43 Value Sales 2020-2030
Chart 44 Volume Sales 2020-2030
Chart 45 Value Sales by Category 2025
German Consumers to Drive Steady Growth Favouring Liquid and Refill Formats
Chart 46 Analyst Insight for Bath and Shower
Sustainability to Remain Core Driver of Innovation
Brands to Capitalise on Personalised Skin Health
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Top Companies Maintain Lead through Product Diversity and Quality Assurance
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Health and Beauty Specialists Lead Bath and Shower Sales
Retail E-Commerce Expands Rapidly Driven by Convenience and Exclusive Offers
Chart 51 Retail Channels 2020-2025
Chart 52 Economic Context for Bath and Shower
Chart 53 Real Gdp Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Bath and Shower
Chart 56 Population 2020-2030
Chart 57 Consumer Expenditure 2020-2030
Chart 58 Population by Generation 2025
Colour Cosmetics in Germany
Key Data Insights
Colour Cosmetics in Germany Delivers Value-Led Growth
Chart 59 Key Industry Trends for Colour Cosmetics
Colour Cosmetics in Germany Delivers Value-Led Growth
Chart 60 Analyst Insight for Colour Cosmetics
Multifunctionality and Lifestyle Benefits Drive Growth
Chart 61 Lipgloss by Dm Framed as Personal Care
Asian Beauty Standards Move From Niche to Entrenched
Chart 62 Cosnova Launches Product Inspired by K-Beauty
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Retailers to Capitalise on Steady Spending Growth Amid Stable Population
Lifestyle Trends and Integration to Drive Growth
Chart 66 Light-Reflecting Serum Cushion From Nars
Innovative Multifunctional Products and Premiumisation to Drive Competitive Differentiation
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Cosnova and L’Oréal Maintain Lead through Strong Brands
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Health and Beauty Specialists Dominate through Expertise
E-Commerce Drives Growth with Convenience and Extensive Assortments
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Deodorants in Germany
Key Data Insights
Rising Consumer Expenditure and Consistent Demand Drive Deodorants Growth
Chart 79 Key Industry Trends for Deodorants
Rising Consumer Expenditure and Consistent Demand Drive Deodorants Growth
Ingredient Transparency in Deodorants Fosters Trust
Chart 80 Transparency beyond Ingredients
Lifestyle and Convenience Drive Growth and Innovation
Chart 81 Lifestyle Fragrance, Not Functional Freshness
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Retail Sales to Rise Steadily Amid Stable Population and Growing Expenditure
Chart 85 Analyst Insight for Deodorants
Brands to Leverage Skinification and Long-Lasting Claims to Capture Discerning Consumers
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance through Share Growth and Market Focus
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Specialised Retail Formats and Changing Grocery Roles Reshape Sales Landscape
Online Retail Accelerates Growth as Consumers Embrace Digital Shopping for Deodorants
Chart 90 Retail Channels 2020-2025
Chart 91 Economic Context for Deodorants
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Deodorants
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025
Depilatories in Germany
Key Data Insights
German Consumers Increase Spending While Volume Declines
German Consumers Increase Spending While Volume Declines
Women’S Razors and Blades Dominate Value While Hair Removers Face Volume Pressure
Premiumisation Drives Value Growth Led by Women’S Razors and Blades
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Steady Value Growth to Be Driven by Premiumisation Amid Volume Stability
Women’S Razors and Blades to Lead Value Growth While Hair Removers Decline in Volume
Premiumisation and Professional Treatments to Reshape Consumer Choices and Sales Channels
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Concentration Shifts
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Health and Beauty Specialists Lead Dipilatories Sales through Expertise
E-Commerce Gains Ground with Convenience and Assortment in Depilatories Retailing
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Depilatories
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Depilatories
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Fragrances in Germany
Key Data Insights
German Consumers Drive Robust Growth through Premium Fragrance Purchases
Chart 113 Key Industry Trends for Fragrances
German Consumers Drive Robust Growth through Premium Fragrance Purchases
Lifestyle-Driven Beauty Redefines German Fragrances
Chart 114 Fragrance as an Identity and Mindset Marker Versus Status
Inclusivity Moves From Symbolic Message to Growth Driver
Chart 115 Himmel by Bill Kaulitz
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
German Consumers to Sustain Fragrance Growth Amid Stable Demographics
Chart 119 Analyst Insight for Fragrances
Dupes to Challenge Premium Fragrances Market
Innovation and Personalisation to Reshape Fragrance Consumption and Loyalty
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Top Players Maintain Lead While Market Remains Moderately Concentrated
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Health and Beauty Specialists Lead through Expertise
Retail E-Commerce Accelerates Growth, Reshaping Consumer Purchase Pathways
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Fragrances
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Fragrances
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Hair Care in Germany
Key Data Insights
German Consumers Target Specific Hair Care Needs
Chart 132 Key Industry Trends for Hair Care
German Consumers Target Specific Hair Care Needs
Chart 133 L'oréal Paris Elvital Shampoo Collagen Lifter
Sustainability Becomes Central to Hair Care Innovation
L’Oréal Professionnel Leverages Tiktok to Boost Professional Hair Care Engagement
Chart 134 L'oréal Professional Dominates Haircare on Tiktok Germany
Chart 135 Value Sales 2020-2030
Chart 136 Volume Sales 2020-2030
Chart 137 Value Sales by Category 2025
German Consumers to Drive Growth with Targeted Hair Care Solutions
Chart 138 Analyst Insight for Hair Care
Brands to Innovate with Packaging to Meet Eco-Conscious Consumer Demand
Chart 139 Balea Natural Beauty Refreshing Herbal Shampoo
Ai Personalisation to Enhance Consumer Engagement and Product Effectiveness
Chart 140 Forecast Value Sales 2020-2030
Chart 141 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Market Lead through Strong Brands
Chart 142 Company Shares 2025
Chart 143 Brand Shares 2025
Health and Beauty Specialists Lead through Expert Advice
Online Channels Reshape Purchasing Habits with Targeted Offerings and Convenience
Chart 144 Retail Channels 2020-2025
Chart 145 Economic Context for Hair Care
Chart 146 Real Gdp Growth 2020-2030
Chart 147 Inflation 2020-2030
Chart 148 Consumer Context for Hair Care
Chart 149 Population 2020-2030
Chart 150 Consumer Expenditure 2020-2030
Chart 151 Population by Generation 2025
Men's Grooming in Germany
Key Data Insights
Premium Fragrances Lead Value Growth Driven by Discerning Male Consumers
Chart 152 Key Industry Trends for Men's Grooming
Premium Fragrances Lead Value Growth Driven by Discerning Male Consumers
Men’S Toiletries Expand through Multifunctional and Skin-Friendly Innovations
Chart 153 Alverde Men Anti-Ageing Face Cream with Q10
Informed Male Consumers Drive Demand for Quality and Sustainability
Chart 154 Bulldog Bamboo Razor
Chart 155 Value Sales 2020-2030
Chart 156 Volume Sales 2020-2030
Chart 157 Value Sales by Category 2025
German Men to Embrace Body Care Amidst Growing Incomes
Tech Innovation to Drive Category Growth
Chart 158 Analyst Insight for Men's Grooming
Private Label Growth and Natural Product Demand to Reshape Consumer Choices
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Top Companies Maintain Lead through Strong Brands
Chart 161 Company Shares 2025
Chart 162 Brand Shares 2025
Health and Beauty Specialists Lead Due to Personalised Service and Expertise
E-Commerce Growth Accelerates with Convenience and Product Variety
Chart 163 Retail Channels 2020-2025
Chart 164 Economic Context for Men's Grooming
Chart 165 Real Gdp Growth 2020-2030
Chart 166 Inflation 2020-2030
Chart 167 Consumer Context for Men's Grooming
Chart 168 Population 2020-2030
Chart 169 Consumer Expenditure 2020-2030
Chart 170 Population by Generation 2025
Oral Care in Germany
Key Data Insights
Steady Value Growth Driven by Daily Hygiene and Innovation in Electric Products
Chart 171 Key Industry Trends for Oral Care
Steady Value Growth Driven by Daily Hygiene and Innovation in Electric Products
Consumers Influenced by Evidence-Based Science in Oral Care
Chart 172 Elmex Sensitive + Gum Care Toothpaste Is Backed by Scientific Evidence
Wellness-Focused Oral Care Solutions Gain Traction
Chart 173 Value Sales 2020-2030
Chart 174 Volume Sales 2020-2030
Chart 175 Value Sales by Category 2025
Sustained Demand for Oral Care to Drive Steady Growth Amid Stable Population
Chart 176 Analyst Insight for Oral Care
Chart 177 Dentural by Happybrush Offers Natural Fluoride-Free Whitening Toothpaste
Ai Personalisation to Enhance Consumer Satisfaction
Growing Environmental Awareness to Drive Innovation
Chart 178 Forecast Value Sales 2020-2030
Chart 179 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Lead through Trusted Brands and Innovation
Chart 180 Company Shares 2025
Chart 181 Brand Shares 2025
Personalised Service and Professional Advice Shape Oral Care Retail Dynamics
Retail E-Commerce Expands Rapidly, Boosting Convenience and Product Accessibility
Chart 182 Retail Channels 2020-2025
Chart 183 Economic Context for Oral Care
Chart 184 Real Gdp Growth 2020-2030
Chart 185 Inflation 2020-2030
Chart 186 Consumer Context for Oral Care
Chart 187 Population 2020-2030
Chart 188 Consumer Expenditure 2020-2030
Chart 189 Population by Generation 2025
Skin Care in Germany
Key Data Insights
Steady Skin Care Growth Reflects Resilient Consumer Demand
Chart 190 Key Industry Trends for Skin Care
Steady Skin Care Growth Reflects Resilient Consumer Demand
Chart 191 Longevity Moves From Premium to Mainstream
Asian Beauty Standards Support Trend toward Longevity
Chart 192 Balea Localises the Asian Concept for Germany
Regulation Builds Trust among German Consumers
Chart 193 Regulation, Transparency, and Science Are Paired up
Chart 194 Value Sales 2020-2030
Chart 195 Volume Sales 2020-2030
Chart 196 Value Sales by Category 2025
Germany’S Facial Care to Drive Skin Care Value Growth to 2030
Chart 197 Analyst Insight for Skin Care
Consumers to Embrace Personalised and Microbiome-Friendly Skin Solutions
Brands to Leverage Advanced Formulations and Technology to Capture Growth
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Top Brands Maintain Dominance through Innovation and Brand Strength
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Specialist Retailers and Premiumisation Shape Evolving Retail Landscape
Retail E-Commerce Captures Growing Demand with Convenience and Product Range
Chart 202 Retail Channels 2020-2025
Chart 203 Economic Context for Skin Care
Chart 204 Real Gdp Growth 2020-2030
Chart 205 Inflation 2020-2030
Chart 206 Consumer Context for Skin Care
Chart 207 Population 2020-2030
Chart 208 Consumer Expenditure 2020-2030
Chart 209 Population by Generation 2025
Sun Care in Germany
Key Data Insights
Lifestyle Changes Drive German Sun Care Growth
Chart 210 Key Industry Trends for Sun Care
Lifestyle Changes Drive German Sun Care Growth
Chart 211 From Sun Protection to Daily Skincare Routine
Regulation of Sun Care Products Inspires Trust in German Consumers
Asian Beauty Standards Become Mainstream in German Sun Care
Chart 212 Dm Democratises Asian Beauty Concepts
Chart 213 Value Sales 2020-2030
Chart 214 Volume Sales 2020-2030
Chart 215 Value Sales by Category 2025
Germany’S Sun Care Market Poised for Steady Growth Amid Economic Stability
Dual Market Strategy to Be Required for Maximum Growth
Chart 216 Analyst Insight for Sun Care
Innovative Multifunctional Products and Formats to Reshape Consumer Engagement
Chart 217 Sundance Adapts to Evolving Regulatory Expectations
Chart 218 Forecast Value Sales 2020-2030
Chart 219 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance with Evolving Share Dynamics
Chart 220 Company Shares 2025
Chart 221 Brand Shares 2025
Health and Beauty Specialists Lead Sun Care through Expertise
Digital Innovation and Specialist Retail Drive Evolving Sun Care Shopping Experiences
Chart 222 Retail Channels 2020-2025
Chart 223 Economic Context for Sun Care
Chart 224 Real Gdp Growth 2020-2030
Chart 225 Inflation 2020-2030
Chart 226 Consumer Context for Sun Care
Chart 227 Population 2020-2030
Chart 228 Consumer Expenditure 2020-2030
Chart 229 Population by Generation 2025
Premium Beauty and Personal Care in Germany
Key Data Insights
Germany’S Premium Beauty and Personal Care Outperforms Regional Growth
Chart 230 Key Industry Trends for Premium Beauty and Personal Care
Germany’S Premium Beauty and Personal Care Outperforms Regional Growth
Chart 231 Analyst Insight for Premium Beauty and Personal Care
Premium Fragrances Lead Sales Driven by High-Value Offerings and Inclusivity
Sustainability Aligns Itself with Premiumisation
Chart 232 Value Sales 2020-2030
Chart 233 Value Sales by Category 2025
Germany’S Rising Consumer Expenditure to Fuel Premium Product Growth
Premium Skin Care to Experience Fastest Growth
Brands Embracing Affordable Luxury to Capture Consumer Loyalty
Chart 234 Forecast Value Sales 2020-2030
Chart 235 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Share Shifts
Chart 236 Company Shares 2025
Chart 237 Brand Shares 2025
Chart 238 Economic Context for Premium Beauty and Personal Care
Chart 239 Real Gdp Growth 2020-2030
Chart 240 Inflation 2020-2030
Chart 241 Consumer Context for Premium Beauty and Personal Care
Chart 242 Population 2020-2030
Chart 243 Consumer Expenditure 2020-2030
Chart 244 Population by Generation 2025
Mass Beauty and Personal Care in Germany
Key Data Insights
German Consumers Boost Spending to Drive Steady Market Expansion
Chart 245 Key Industry Trends for Mass Beauty and Personal Care
German Consumers Boost Spending to Drive Steady Market Expansion
Chart 246 Analyst Insight for Mass Beauty and Personal Care
Mass Skin Care Leads in Value While Mass Colour Cosmetics Shows Fastest Growth
Multifunctionality through Value for Money Drives Innovation
Chart 247 Value Sales 2020-2030
Chart 248 Value Sales by Category 2025
Rising Consumer Expenditure to Support Steady Growth Despite Population Decline
Mass Skin Care to Lead in Value While Mass Colour Cosmetics Drives Growth
Price Sensitivity and Innovation to Shape Competitive Strategies and Consumer Choices
Chart 249 Forecast Value Sales 2020-2030
Chart 250 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Shifting Market Shares
Chart 251 Company Shares 2025
Chart 252 Brand Shares 2025
Chart 253 Economic Context for Mass Beauty and Personal Care
Chart 254 Real Gdp Growth 2020-2030
Chart 255 Inflation 2020-2030
Chart 256 Consumer Context for Mass Beauty and Personal Care
Chart 257 Population 2020-2030
Chart 258 Consumer Expenditure 2020-2030
Chart 259 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
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- 2-in-1 Products
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- Dental Floss
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- Mass Baby and Child-specific Products
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- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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