Select Country Report
Lifestyle Marketing and Community Engagement Drive Broad-Based Growth
Beauty and personal care in Indonesia delivered strong growth in 2025, with skin care the largest category and sun care the best performing. Lifestyle-driven marketing, anchored by community activations, AI-enabled experiences and key opinion leader-led social commerce, was the primary force shaping consumer engagement and purchase decisions across the category, while clean reimagined innovation drove hybrid, barrier-protecting formulations into categories beyond facial skin care. Inclusivity strategies broadened addressable audiences, with male ambassador appointments in baby care and sun care demonstrating that targeted representation can expand reach across genders without requiring separate product lines. The competitive landscape remained fragmented, with established leaders defending positions while emerging brands such as Moell, Barenbliss and Kahf gained traction through niche innovation and community-first marketing. Offline retail retained channel leadership through brand-retailer collaborations and lifestyle event formats, while e-commerce functioned as both a sales engine and a digital marketing amplifier. Looking ahead, the recruitment of men, older children and semi-permanent care users through education-led marketing represents the most significant incremental growth opportunity over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Indonesia
Lifestyle Marketing and Community Engagement Drive Broad-Based Growth
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Lifestyle Marketing and Community Engagement Drive Broad-Based Growth
Chart 2 Paragon Leads With Community First Marketing via Kahf and Wardah
Barrier Protection Emerges as a Cross-Category Value Driver as Hybrid Formulations Redefine Expectations
Chart 3 Barrier Protection Extended Beyond Skincare in 2025
Inclusive Ambassador Strategies Broaden Target Audiences
Chart 4 Male Ambassador Strategy Expands Cross Gender Reach in Baby Care and Sun Care
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Demand for Skin Care Benefits to Drive Formula Innovation and Blur Category Boundaries
Retail to Transform as Social Commerce Reshapes Discovery and Conversion
Emerging Consumer Groups and Educational Marketing to Unlock the Next Wave of Growth
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Positions Amid Strong Competition and Fragmentation
Emerging Niche Brands Gain Traction through Innovation and Targeted Marketing
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Offline Retail Leads as Brand-Retailer Collaborations Elevate In-Store Experience
E-Commerce Serves as Both a Sales Engine and Digital Marketing Amplifier
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Indonesia
Key Data Insights
Clean Reimagined Elevates Ingredient Standards as Bio-Based Technology and Medical Credibility Reshapes Baby Care Formulations
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Clean Reimagined Elevates Ingredient Standards as Bio-Based Technology and Medical Credibility Reshapes Baby Care Formulations
Chart 22 Moell Showcases Microbiome Tech in Baby Skincare with Expert-Led Innovation and Education
Lifestyle-Driven Beauty Transforms Baby Care Marketing as Community Engagement and Peer Amplification Drive Brand Growth
Chart 23 Moell Drives Brand Loyalty Through Community, Counselling, and Buzz- Worthy Events
Inclusivity and Diversity Reshapes Brand Narratives as Moell Redefines the Traditional Mother and Baby Model
Chart 24 Moell Expands Baby Care Marketing with Viral Korean Single Dad as Brand Ambassador
Chart 25 Value Sales 2020-2030
Chart 26 Volume Sales 2020-2030
Chart 27 Value Sales by Category 2025
Baby Wipes to Remain the Largest Category as Sun Care Leads Growth and Brands Target Older Children
Formulation Priorities Are Expected to Evolve as Adult Skin Care Trends Reshape Consumer Expectations
Chart 28 Analyst Insight for Baby and Child-Specific Products
A Hybrid of Digital Sales Tools and Physical Community Events Is Projected to Define Effective Brand Strategy
Chart 29 Forecast Value Sales 2020-2030
Chart 30 Forecast Value Sales by Category 2025-2030
Pz Cussons Retains Leadership in a Concentrated Market as Established Players Defend Positions
Moell’S Innovative Approach and Community Engagement Boost Growth Opportunities
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Grocery Retailers Lead Offline Sales While E-Commerce Rapidly Expands
Chart 33 Retail Channels 2020-2025
Chart 34 Economic Context for Baby and Child-Specific Products
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Baby and Child-Specific Products
Chart 38 Population 2020-2030
Chart 39 Consumer Expenditure 2020-2030
Chart 40 Population by Generation 2025
Bath and Shower in Indonesia
Key Data Insights
Bath and Shower Records Steady Value Growth in Indonesia as Lifestyle Innovation and Population Scale Support Resilient Demand
Chart 41 Key Industry Trends for Bath and Shower
Bath and Shower Records Steady Value Growth in Indonesia as Lifestyle Innovation and Population Scale Support Resilient Demand
Lifestyle-Driven Marketing and Social Commerce Shape Brand Positioning
Chart 42 Lifebuoy Skin Solutions Relaunch Taps Fitness Trends with Workout Class Events
Ingredient-Driven Reformulations Reshape Consumer Expectations and Value
Chart 43 Lifebuoy Relaunches Skin Barrier Total 10
Chart 44 Value Sales 2020-2030
Chart 45 Volume Sales 2020-2030
Chart 46 Value Sales by Category 2025
Ingredient Claims and Digital Upgrades Drive Value over Volume
Masstige Positioning and Ingredient Transparency Will Define Competitive Success
Chart 47 Analyst Insight for Bath and Shower
Digital Engagement and Sustainable Packaging to Reshape Consumer Experience and Brand Loyalty
Chart 48 Forecast Value Sales 2020-2030
Chart 49 Forecast Value Sales by Category 2025-2030
Unilever Maintains Leadership through Product Relaunches and Social Commerce as Rivals Steadily Gain Ground
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Offline Grocery Retail Leads Distribution as E-Commerce Accelerates
Chart 52 Retail Channels 2020-2025
Chart 53 Economic Context for Bath and Shower
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Bath and Shower
Chart 57 Population 2020-2030
Chart 58 Consumer Expenditure 2020-2030
Chart 59 Population by Generation 2025
Colour Cosmetics in Indonesia
Key Data Insights
Lifestyle-Driven Beauty Elevates Colour Cosmetics as Performative Purchasing and Packaging Innovation Shape Demand
Chart 60 Key Industry Trends for Colour Cosmetics
Lifestyle-Driven Beauty Elevates Colour Cosmetics as Performative Purchasing and Packaging Innovation Shape Demand
Chart 61 Skintific Experiments with Cushion Cases from Denim to Pink
Clean Reimagined Drives Hybrid Innovation as Consumers Demand Skin Care Performance From Their Make-Up
Chart 62 Y.O.U Beauty Fuses Coffee Culture with Cosmetics in Caffeine Cushion Launch
Inclusivity and Diversity Expand as Brands Address Shade Diversity
Chart 63 Wardah Elevates Cushion Marketing with Color & Face Analysis Pop-Ups
Chart 64 Value Sales 2020-2030
Chart 65 Volume Sales 2020-2030
Chart 66 Value Sales by Category 2025
Lifestyle-Driven Purchasing Expected to Reward Brands That Build Community
E-Commerce Set to Lead as Tiktok Shop and Shopee Live Lead Immersive Social Commerce
Physical Retail Is Anticipated to Evolve into Immersive Ar- and Vr-Led Spaces
Chart 67 Analyst Insight for Colour Cosmetics
Chart 68 Forecast Value Sales 2020-2030
Chart 69 Forecast Value Sales by Category 2025-2030
Paragon and L’Oréal Defend Leadership Amid Accelerating Local and Chinese Challengers
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Offline Retail Leads as Guardian and Watsons Remain Key Touchpoints
E-Commerce Accelerates as Social Commerce Reshapes Purchasing Behaviour
Chart 72 Retail Channels 2020-2025
Chart 73 Economic Context for Colour Cosmetics
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Colour Cosmetics
Chart 77 Population 2020-2030
Chart 78 Consumer Expenditure 2020-2030
Chart 79 Population by Generation 2025
Deodorants in Indonesia
Key Data Insights
Steady Growth Driven by Climate and Active Lifestyle Boosts Demand
Chart 80 Key Industry Trends for Deodorants
Steady Growth Driven by Climate and Active Lifestyle Boosts Demand
Sports-Centric Marketing and Whole-Body Positioning Expand Deodorant Usage Occasions beyond the Underarm
Chart 81 Rexona Promotes Active Living with Whole-Body Deodorant Beyond Underarms
Skin-Friendly Formulations and Hybrid Skin Care Benefits Raise Consumer Expectations beyond Basic Odour Control
Chart 82 Nivea Launches Derma Deodorant with Skin Barrier Protection & Skincare Ingredients
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Skincare-Level Standards and Hybrid Formats Are Set to Define the Next Wave of Product Innovation
Chart 86 Analyst Insight for Deodorants
Ai Adoption Is Expected to Unlock Personalisation Opportunities as Smart Deodorant Technology Emerges
Gender-Neutral Positioning and Inclusive Marketing Are Set to Strengthen Connections with Younger Consumers
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Rexona and Nivea Defend Leadership as Market Concentration Declines
Kahf Benefits From Brand Momentum as Competitive Dynamics Broaden
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Convenience Retailers Gain Ground as E-Commerce Closes in on Offline Channels in 2025
Rexona's Cross-Channel Collaboration Illustrates the Value of Integrated Retail Strategies
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Deodorants
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Deodorants
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Depilatories in Indonesia
Key Data Insights
Razors Sustain Growth as Laser Treatments Make Gradual Inroads in First-Tier Cities
Chart 99 Key Industry Trends for Depilatories
Razors Sustain Growth as Laser Treatments Make Gradual Inroads in First-Tier Cities
Gillette Embeds the Brand in Lifestyle and Culture to Sustain Relevance among Younger Consumers
Chart 100 Gillette Leverages Lifestyle Trends via TikTok Lives and Brightspot Market
Comfort Gels and Sensory Upgrades Position Razors as Benefit-Driven Personal Care Tools
Chart 101 Gillette Launches Mini Version of Its Best Selling White Tea Razor
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Laser Clinics Expected to Remove Barriers as Affordable Options Reshape Hair Removal
Multifunctional Razors Are Set to Evolve into Skincare-Aligned Tools as Variant Development Accelerates
Trade-Up Behaviour Is Forecast to Bypass Mid-Tier Options as Consumers Polarise between Razors and Laser
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Forecast Value Sales by Category 2025-2030
Small Local Grocers and Convenience Stores Lead Distribution as E-Commerce Gains Ground in Urban Markets
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Depilatories
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Depilatories
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Fragrances in Indonesia
Key Data Insights
Storytelling and Aspirational Self-Expression Drives Mass and Premium Fragrance Growth in 2025
Chart 115 Key Industry Trends for Fragrances
Storytelling and Aspirational Self-Expression Drives Mass and Premium Fragrance Growth in 2025
Chart 116 Strategic Storytelling and Partnerships Propel HMNS Products
Ai and Digital Innovation Address the Blind-Buying Barrier to Strengthen Online Fragrance Purchasing
Chart 117 Kahf Decode Brings AI-Powered Scent Personalisation with Robomix for a Unique Fragrance Experience
Atsiri Embeds Sustainability as a Holistic Lifestyle Narrative Rather Than a Packaging Claim
Chart 118 Atsiri Champions Mindful Living Through Heritage Driven Fragrance and Sustainable Innovation
Chart 119 Value Sales 2020-2030
Chart 120 Volume Sales 2020-2030
Chart 121 Value Sales by Category 2025
Ai and Ar Are Forecast to Bridge Physical and Digital Shopping through Immersive, Sensory-Rich Experiences
Hyper-Personalisation and Cultural Narratives Are Set to Deepen Consumer Connection and Brand Loyalty
Chinese Brand Entry Is Anticipated to Intensify Competition and Reshape the Fragrance Landscape
Chart 122 Analyst Insight for Fragrances
Chart 123 Forecast Value Sales 2020-2030
Chart 124 Forecast Value Sales by Category 2025-2030
L'oréal Maintains Leadership as Market Fragmentation Deepens and Local Brands Gain Ground
Kahf Strengthens Its Position in Mass Men’S Fragrances through Community-Focused Activations
Chart 125 Company Shares 2025
Chart 126 Brand Shares 2025
Offline Retail Maintains Dominance as Local Brands Invest in Immersive Physical Experiences
E-Commerce Expands Rapidly, Driven by Hype-Led Launches and the Growing Role of Social Commerce
Chart 127 Retail Channels 2020-2025
Chart 128 Economic Context for Fragrances
Chart 129 Real Gdp Growth 2020-2030
Chart 130 Inflation 2020-2030
Chart 131 Consumer Context for Fragrances
Chart 132 Population 2020-2030
Chart 133 Consumer Expenditure 2020-2030
Chart 134 Population by Generation 2025
Hair Care in Indonesia
Key Data Insights
Social Commerce and Affiliate Engagement Drive Lifestyle-Led Brand Building across Hair Care
Chart 135 Key Industry Trends for Hair Care
Social Commerce and Affiliate Engagement Drive Lifestyle-Led Brand Building across Hair Care
Chart 136 Sunsilk Boosts Engagement Through Affiliate Perks and Community Lifestyle Activities
Skinification Introduces Scalp Health and Active Ingredients into Hair Care Formulations
Chart 137 Ellips Launches Hair Serum with Panthenol and Antioxidants Backed by Top KOL Endorsements
Inclusivity Campaigns Expand Brand Reach and Deepen Consumer Connection
Chart 138 Pantene Features Iconic Older Women in Miracle Series Launch
Chart 139 Value Sales 2020-2030
Chart 140 Volume Sales 2020-2030
Chart 141 Value Sales by Category 2025
Skinification Is Set to Become Mainstream in Hair Care
Chart 142 Analyst Insight for Hair Care
Sustainability Is Forecast to Move beyond Packaging into Practical Features
Ai-Powered Personalisation Is Expected to Become a Key Differentiator
Chart 143 Forecast Value Sales 2020-2030
Chart 144 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leads as Pantene and Sunsilk Strengthen Positions
Chart 145 Company Shares 2025
Chart 146 Brand Shares 2025
Offline Retail Leads as E-Commerce Grows and Omnichannel Gains Traction
Chart 147 Retail Channels 2020-2025
Chart 148 Economic Context for Hair Care
Chart 149 Real Gdp Growth 2020-2030
Chart 150 Inflation 2020-2030
Chart 151 Consumer Context for Hair Care
Chart 152 Population 2020-2030
Chart 153 Consumer Expenditure 2020-2030
Chart 154 Population by Generation 2025
Men's Grooming in Indonesia
Key Data Insights
Lifestyle-Led Engagement and Social Commerce Drive Men’S Grooming Growth
Chart 155 Key Industry Trends for Men's Grooming
Lifestyle-Led Engagement and Social Commerce Drive Men’S Grooming Growth
Chart 156 Kahf Brotherhood Builds Community and Strengthens Brand Appeal, Loyalty, and Recall
Ai-Driven Personalisation Accelerates Men’S Adoption of Skin Care
Chart 157 Kahf Decode Draws 20,000 Men in Five Days with AI-Enabled Comprehensive Personal Analysis
Practical Sustainability Drives Repurchase in Men’S Grooming
Chart 158 Kahf's Refill Pack Highlights Savings on Cost and Waste
Chart 159 Value Sales 2020-2030
Chart 160 Volume Sales 2020-2030
Chart 161 Value Sales by Category 2025
Men’S Skin Care Is Set to Lead Growth as Skincare Conversion Expands the Consumer Base
Chart 162 Analyst Insight for Men's Grooming
Doctor Influencer-Led Communities to Shape Men’S Grooming Engagement
Ai Personalisation Is Set to Become a Mainstream Enabler
Chart 163 Forecast Value Sales 2020-2030
Chart 164 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Experience Gradual Share Shifts Amid Mild Market Fragmentation
Chart 165 Company Shares 2025
Chart 166 Brand Shares 2025
Convenience Stores Lead Offline Retail While E-Commerce Grows Rapidly
Pop-Up and Experiential Retail Drive Brand Engagement
Chart 167 Retail Channels 2020-2025
Chart 168 Economic Context for Men's Grooming
Chart 169 Real Gdp Growth 2020-2030
Chart 170 Inflation 2020-2030
Chart 171 Consumer Context for Men's Grooming
Chart 172 Population 2020-2030
Chart 173 Consumer Expenditure 2020-2030
Chart 174 Population by Generation 2025
Oral Care in Indonesia
Key Data Insights
Enamel Protection Reframes Toothpaste Whitening Propositions
Chart 175 Key Industry Trends for Oral Care
Enamel Protection Reframes Toothpaste Whitening Propositions
Chart 176 Pepsodent Ultra White: Dual Whitening Plus Enamel Barrier Renewal
Ip Collaborations and Experiential Activations Drive Engagement
Chart 177 Closeup & Pepsodent Ride Wicked Hype with IP-Based Oral Care Launches
Gum Health Expands Demand beyond Teeth Aesthetics
Chart 178 Pepsodent Gum Expert: Zinc & Vitamin E for Healthier Gums, Ideal for Moms-to-Be
Chart 179 Value Sales 2020-2030
Chart 180 Volume Sales 2020-2030
Chart 181 Value Sales by Category 2025
Electric Toothbrush Adoption Set to Grow as Smart Innovation Unlocks Value
Ai Personalisation to Reshape Product Relevance and Engagement
Oral Health Education Forecast to Drive Demand for Advanced Formats
Chart 182 Analyst Insight for Oral Care
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Unilever Indonesia Maintains Lead as Competition Intensifies
Usmile Leverages E-Commerce and Innovation to Disrupt Leaders
Chart 185 Company Shares 2025
Chart 186 Brand Shares 2025
E-Commerce Grows as Emerging Brands Challenge Offline Dominance
Festival Activations and Digital Ecosystems Reshape Retail Engagement
Chart 187 Retail Channels 2020-2025
Chart 188 Economic Context for Oral Care
Chart 189 Real Gdp Growth 2020-2030
Chart 190 Inflation 2020-2030
Chart 191 Consumer Context for Oral Care
Chart 192 Population 2020-2030
Chart 193 Consumer Expenditure 2020-2030
Chart 194 Population by Generation 2025
Skin Care in Indonesia
Key Data Insights
Clinical-Grade Actives Drive Accessible Ingredient-Led Innovation
Chart 195 Key Industry Trends for Skin Care
Clinical-Grade Actives Drive Accessible Ingredient-Led Innovation
Chart 196 Wardah Launches Halal PDRNInspired & Retinal Serums
Ai-Driven Personalisation Drives Differentiated Skin Care Experiences
Chart 197 Wardah Debuts AI Roboskin for Personalised Serums at Skinverse Clinic 2025
Lifestyle-Led Activations Embed Skin Care within Social Sport Culture
Chart 198 NPure and Wardah Ride Padel Trend with Nationwide Tournaments and Social Activations
Chart 199 Value Sales 2020-2030
Chart 200 Volume Sales 2020-2030
Chart 201 Value Sales by Category 2025
At-Home Clinical Innovation to Drive Growth in Skin Care
Chart 202 Analyst Insight for Skin Care
Sustained Innovation to Remain Critical as Sku Loyalty Stays Limited
Chinese Brand Competition to Hinge on Import Regulation Trends
Chart 203 Forecast Value Sales 2020-2030
Chart 204 Forecast Value Sales by Category 2025-2030
Leading Players Strengthen Positions through Innovation and Marketing
Digital-First, Budget Positioning Drives Emerging Challenger Growth in Moisturisers
Chart 205 Company Shares 2025
Chart 206 Brand Shares 2025
Offline Channels Remain Dominant as E-Commerce Growth Accelerates
Experiential Activations Drive Offline Retail Innovation
Chart 207 Retail Channels 2020-2025
Chart 208 Economic Context for Skin Care
Chart 209 Real Gdp Growth 2020-2030
Chart 210 Inflation 2020-2030
Chart 211 Consumer Context for Skin Care
Chart 212 Population 2020-2030
Chart 213 Consumer Expenditure 2020-2030
Chart 214 Population by Generation 2025
Sun Care in Indonesia
Key Data Insights
Multifunctional Sun Care Sets New Standards in Formulation Innovation
Chart 215 Key Industry Trends for Sun Care
Multifunctional Sun Care Sets New Standards in Formulation Innovation
Chart 216 Wardah UV Shield Reinvented: Lightweight Sunscreen-Serum with Advanced Skin Benefits
Ai-Driven Personalisation Expands Access to Tailored Sun Care Solutions
Chart 217 Wardah’s Aura AI Offers Personalised Sunscreen Recommendations
Inclusive Marketing Reshapes Gender Perceptions in Sun Care
Chart 218 Facetology Targets Men and Amplifies Female Interest with a Popular Male Influencer
Chart 219 Value Sales 2020-2030
Chart 220 Volume Sales 2020-2030
Chart 221 Value Sales by Category 2025
Men’S Segment to Drive Growth as Inclusivity Reshapes Sun Care Adoption
Chart 222 Analyst Insight for Sun Care
Hybrid Sun Care across Skin Care and Makeup to Expand as Convergent Formats Gain Traction
Key Opinion Leaders to Remain Critical as Influence-Driven Purchasing Intensifies
Chart 223 Forecast Value Sales 2020-2030
Chart 224 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Shifting Shares
Chart 225 Company Shares 2025
Chart 226 Brand Shares 2025
Offline Retail Leads in 2025 as E-Commerce Approaches Parity
Beauty Festivals Drive Product Launches and Consumer Engagement
Chart 227 Retail Channels 2020-2025
Chart 228 Economic Context for Sun Care
Chart 229 Real Gdp Growth 2020-2030
Chart 230 Inflation 2020-2030
Chart 231 Consumer Context for Sun Care
Chart 232 Population 2020-2030
Chart 233 Consumer Expenditure 2020-2030
Chart 234 Population by Generation 2025
Premium Beauty and Personal Care in Indonesia
Key Data Insights
Premium Skin Care and Sun Care Drive Broad-Based Growth as Beauty Shifts Towards Self-Care
Chart 235 Key Industry Trends for Premium Beauty and Personal Care
Premium Skin Care and Sun Care Drive Broad-Based Growth as Beauty Shifts Towards Self-Care
Premium Skin Care and Sun Care Drive Broad-Based Growth as Beauty Shifts Towards Self-Care
Chart 236 YSL Beauty Indonesia Becomes the First Luxury Brand to Enter TikTok Live Selling
Chart 237 Value Sales 2020-2030
Chart 238 Value Sales by Category 2025
Premium Beauty and Personal Care to Maintain Growth as Self-Care and Wellness Elevate Category Appeal
Selective Consumers to Demand Clearer Returns as Premium Competes with Improving Mass Alternatives
Accessible Premium Brands to Adopt Mass-Influenced Marketing as the Upper-Mass Gap Narrows
Chart 239 Analyst Insight for Premium Beauty and Personal Care
Chart 240 Forecast Value Sales 2020-2030
Chart 241 Forecast Value Sales by Category 2025-2030
L'oréal Indonesia Solidifies Its Lead Amid Stable Premium Competition
Chart 242 Company Shares 2025
Chart 243 Brand Shares 2025
Chart 244 Economic Context for Premium Beauty and Personal Care
Chart 245 Real Gdp Growth 2020-2030
Chart 246 Inflation 2020-2030
Chart 247 Consumer Context for Premium Beauty and Personal Care
Chart 248 Population 2020-2030
Chart 249 Consumer Expenditure 2020-2030
Chart 250 Population by Generation 2025
Mass Beauty and Personal Care in Indonesia
Key Data Insights
Mass Skin Care and Sun Care Drive Growth through Clinical Confidence and Digital Discovery
Chart 251 Key Industry Trends for Mass Beauty and Personal Care
Mass Skin Care and Sun Care Drive Growth through Clinical Confidence and Digital Discovery
Lifestyle Marketing and Social Commerce Drive Mass Brand Relevance
Chart 252 Barenbliss Builds Momentum Through Fast Drops and Always On Social Presence
Chart 253 Value Sales 2020-2030
Chart 254 Value Sales by Category 2025
Mass Beauty to Sustain Growth as Skin Care and Sun Care Extend Momentum
Rising Product Quality to Boost Mass Competitiveness without Price Increases
Social Commerce Shifts From Celebrity Campaigns to Community-Led Influence
Chart 255 Analyst Insight for Mass Beauty and Personal Care
Chart 256 Forecast Value Sales 2020-2030
Chart 257 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Shift Shares Amid Evolving Competition
Top Brands Maintain Leadership through Quality, Marketing and Innovation
Chart 258 Company Shares 2025
Chart 259 Brand Shares 2025
Chart 260 Economic Context for Mass Beauty and Personal Care
Chart 261 Real Gdp Growth 2020-2030
Chart 262 Inflation 2020-2030
Chart 263 Consumer Context for Mass Beauty and Personal Care
Chart 264 Population 2020-2030
Chart 265 Consumer Expenditure 2020-2030
Chart 266 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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