Select Country Report
2025 Developments
Taiwan’s beauty and personal care market demonstrated low and steady growth in value terms in 2025, supported by a buoyant economy and rising consumer sophistication. Yet, the market faces an increasingly polarised spending landscape. Consumers are simultaneously trading up by spending a premium on high-quality or luxury items they care deeply about, or trading down, seeking the absolute lowest price on items they view as discretionary or less important. Regulatory enforcement, particularly the Product Information File (PIF) mandate, due to come into effect in July 2026, acts as a powerful market filter, driving consolidation and favouring established multinational and local biotech brands which are capable of compliance. Innovation is thriving through climate-adapted formulations, advanced repair ingredients, and experiential retail formats, reflecting evolving consumer demands for efficacy, safety, and wellness integration. E-commerce and social commerce channels are accelerating growth and transforming purchasing behaviour, while offline retail is adapting by enhancing experiential services. Success in this market demands strategic investment in regulatory compliance, product efficacy, omnichannel engagement, and strong local partnerships to navigate tightening regulations and capture discerning, health-conscious consumers.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Taiwan, China
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Chart 2 Sabon and Aesop Promote a Holistic Lifestyle Philosophy
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Chart 3 Aveda Drives Loyalty through Free Scalp Tests and Personalised Solutions
Compliance Drives Trust and Market Leadership in Baby Care
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Chart 9 Analyst Insight for Beauty and Personal Care
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Taiwan, China
Key Data Insights
Baby and Child-Specific Products Summary
Parents’ Rationalised Spending Boosts Premium Product Growth Amid Economic Uncertainty
Baby Wipes Lead Sales While Baby and Child-Specific Sun Care Shows Rapid Growth
Mustela’S Certified Organic Portfolio Capitalises on Transparency Mandate to Build Trust
Chart 20 Mustela Leverages Its Certified Organic Portfolio
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Established Brands Consolidate Market Share through Regulatory Compliance and Innovation
Baby Wipes Maintain Largest Volume Amid Moderate Growth, Sun Care Accelerates Rapidly
Parents Embrace Transparency, Digital Tools and Family-Centric Products Reshaping Dynamics
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Dominant Manufacturers Consolidate Power through Strategic Positioning and Brand Equity
Kenvue’S Dermatology Focus Challenges Dermo Brands
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Pharmacies and Health Stores Lead as Offline Retail Share Declines
Online Platforms Disrupt Commodity Sales with Price and Convenience
Specialist Retailers and E-Commerce Shape a Differentiated Retail Environment
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Taiwan, China
Key Data Insights
Bath and Shower Summary
Chart 36 Key Industry Trends for Bath and Shower
Premiumisation and Demand for Wellness-Orientated Products Drive Value Sales
Chart 37 Picture 1Sabon Pioneers Wellness Positioning and Everyday Bathing Rituals
Body Wash/Shower Gel Remains the Largest Category, While Intimate Hygiene Sees the Strongest Sales
Bioré Pioneers Wellness Trends with Sustainable Innovations
Chart 38 Vigill’s Feminine Hygiene Refill Packs Reduce Plastic Usage by 90%
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Premium Brands and Innovation Fuel Value Gains Alongside Stable Volume Growth
Intimate Hygiene Will Continue to See Expanding Sales
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Unilever Strengthens Its Clear Leadership, Thanks to Popular Brands Lux and Dove
Emerging Brands and Innovation Reshape Consumer Engagement and Growth Potential
Chart 44 Competitive Landscape for Bath and Shower
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Health and Beauty Specialists Maintain Retail Leadership, with Supermarkets and Hypermarkets Holding Relatively Stable Shares
Non-Grocery Retail and E-Commerce Growth Reshape Consumer Shopping Habits
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bath and Shower
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bath and Shower
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Colour Cosmetics in Taiwan, China
Key Data Insights
Colour Cosmetics Summary
Chart 55 Key Industry Trends for Colour Cosmetics
Established Players Navigate Regulatory Changes Reshaping Competition Dynamics
Chart 56 Sudan Red Contamination Exposes Regulatory Gaps
Lip Products Leads Value Growth with Innovation Focus
Brands Leverage Digital Innovation and Science-Backed Trends to Engage Consumers
Chart 57 Maybelline New York Launches Interactive Floating Ai Experience
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Younger Consumers and Men Drive Sustained Growth with Shifting Preferences
Social Media Influence and Niche Brands Reshape Consumer Engagement and Preferences
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Chart 62 Analyst Insight for Colour Cosmetics
Leading Manufacturers Sustain Their Places Amid Moderate Share Shifts
Market Shifts Create Openings for Innovation and Strategic Growth
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Health and Beauty Specialists Lead Retail Sales Amid Evolving Channel Dynamics
Specialised Retailers and Digital Integration Shape Consumer Purchasing Behaviour
Chart 65 Retail Channels 2020-2025
Chart 66 Economic Context for Colour Cosmetics
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Colour Cosmetics
Chart 70 Population 2020-2030
Chart 71 Consumer Expenditure 2020-2030
Chart 72 Population by Generation 2025
Deodorants in Taiwan, China
Key Data Insights
Deodorants Summary
Premium Fragrances and Lifestyle Products Fuel Growth Amid Economic Shifts
Chart 73 Mass Brand Nivea Extends Its No-Additive Line
Deodorant Sprays Dominate Value Sales Driven by Technology and Lifestyle Appeal
Mass Brands Extend Clean-Label Lines While Innovation Targets Climate-Specific Needs
Chart 74 Value Sales 2020-2030
Chart 75 Volume Sales 2020-2030
Chart 76 Value Sales by Category 2025
Rising Health and Lifestyle Consciousness Drives Steady Growth in Personal Care
Deodorant Sprays Lead Sales as Natural and Multi-Use Products Gain Traction
Brands Embrace Sustainability and Diversification to Capture Evolving Consumer Needs
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Their Position through Innovation and Distribution
Emerging Local Brands and Product Innovation Reshape Consumer Preferences
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Health and Beauty Specialists Drive Growth While E-Commerce Expands Steadily
Lifestyle Retail Concepts and Clean Beauty Trends Reshape Consumer Engagement
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Deodorants
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Deodorants
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Depilatories in Taiwan, China
Key Data Insights
Depilatories Summary
Growth in Consumer Expenditure Supports Stable Value Expansion
Women’S Razors and Blades Dominate as Practical Hair Removal Remains Essential
Relove Leverages Skincare Approach and Influencer Engagement to Reshape Hair Removal
Chart 89 Relove Targets the Active Youth Market with Korean Cheerleaders
Chart 90 Value Sales 2020-2030
Chart 91 Volume Sales 2020-2030
Chart 92 Value Sales by Category 2025
Younger Consumers Drive Growth through Intimate Hair Hygiene and Skin Care
Premium Women’S Razors and Blades Retains Dominance with Incremental Growth Potential
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
Edgewell Reinforces Its Dominance through Brand Strength
Innovative Collaborations and Skincare Marketing Drive Growth
Chart 95 Company Shares 2025
Chart 96 Brand Shares 2025
Health and Beauty Specialists Lead Offline Retail with Supermarkets Maintaining Importance
Retail E-Commerce Accelerates Growth Driven by Skincare-Focused Products
Chart 97 Retail Channels 2020-2025
Chart 98 Economic Context for Depilatories
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for Depilatories
Chart 102 Population 2020-2030
Chart 103 Consumer Expenditure 2020-2030
Chart 104 Population by Generation 2025
Fragrances in Taiwan, China
Key Data Insights
Fragrances Summary
Chart 105 Key Industry Trends for Fragrances
Urban Consumers Embrace Affordable Luxury Amid Rising Expenditure
Premium Fragrances Dominate Sales Driven by Mood-Centric Offerings
Niche Brands Leverage Ai Vending and Clean Scents to Capture Demand
Chart 106 Ai-Powered Fragrance Vending Machines Hit the Market
Chart 107 Value Sales 2020-2030
Chart 108 Volume Sales 2020-2030
Chart 109 Value Sales by Category 2025
Premium Fragrances Lead Growth as Mass Fragrances Stabilise
Brands Invest in Neuro-Beauty and Sustainable Packaging to Captivate Consumers
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Forecast Value Sales by Category 2025-2030
Chart 112 Analyst Insight for Fragrances
Fa Hua Fragrance & Cosmetic Co and Chanel Maintain Leading Places, Thanks to Strong Brand Portfolios
Local Innovation Flourishes Thanks to Scent Economy and Interactive Experiences
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Health and Beauty Specialists Maintain Channel Lead as Street-Side Shops Capture Younger Consumers
Retail E-Commerce Grows Steadily, Complementing Offline Dominance with Convenience
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Fragrances
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Fragrances
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Hair Care in Taiwan, China
Key Data Insights
Hair Care Summary
Chart 123 Key Industry Trends for Hair Care
Premium Consumer Demand Supports Steady Growth Amid Climatic Challenges
Chart 124 Aveda Loyalty Driven by Free Scalp Tests and Personalised Solutions
Sales of Colourants Strong While Salon Professional Hair Care Rebounds
Chart 125 Kao Creates an Online Check-Up on Scalp Health
Aveda and Kao Leverage Personalised Scalp Care to Engage Younger Consumers
Chart 126 Value Sales 2020-2030
Chart 127 Volume Sales 2020-2030
Chart 128 Value Sales by Category 2025
Premium Brands Leverage Biotech Innovations to Capture Growth
Personalised Scalp Care and High-Tech Ingredients Redefine Consumer Engagement
Chart 129 Forecast Value Sales 2020-2030
Chart 130 Forecast Value Sales by Category 2025-2030
Chart 131 Analyst Insight for Hair Care
Multinational Manufacturers Consolidate Their Leading Position Amid Market Dynamics
Local Biotech Innovation and Advanced Formulations Disrupt Traditional Brand Dominance
Chart 132 Company Shares 2025
Chart 133 Brand Shares 2025
Health and Beauty Specialists Lead While E-Commerce Accelerates Growth
Digital Influence and Experiential Retail Reshape Consumer Engagement
Chart 134 Retail Channels 2020-2025
Chart 135 Economic Context for Hair Care
Chart 136 Real Gdp Growth 2020-2030
Chart 137 Inflation 2020-2030
Chart 138 Consumer Context for Hair Care
Chart 139 Population 2020-2030
Chart 140 Consumer Expenditure 2020-2030
Chart 141 Population by Generation 2025
Men's Grooming in Taiwan, China
Key Data Insights
Men’S Grooming Summary
Steady Growth Driven by Lifestyle Shifts and Digital Engagement among Urban Men
Men’S Toiletries Lead in Value Sales, While Shaving Shows Steady Growth
Gillette and Vigill Harness Digital Trends to Redefine Male Grooming Rituals
Chart 142 VIGILL Launches Men’s Intimacy Wash
Chart 143 Value Sales 2020-2030
Chart 144 Volume Sales 2020-2030
Chart 145 Value Sales by Category 2025
Urban Men Adopt Multi-Step Routines, Boosting Premium Product Demand
Men Balance Simplicity with Rising Interest in Professional and Medicalised Care
Younger Consumers Embrace Sustainability and Eco-Friendly Innovations
Chart 146 Forecast Value Sales 2020-2030
Chart 147 Forecast Value Sales by Category 2025-2030
Multinational Leaders Leverage Innovation to Sustain Their Top Position Amid Emerging Local Competitors
Innovative Product Positioning and Digital Engagement Drive Market Growth and New Opportunities
Chart 148 Company Shares 2025
Chart 149 Brand Shares 2025
Health and Beauty Specialists Lead as E-Commerce Rapidly Expands
Lifestyle-Driven Retail Experiences and Curated Shopping Shape Consumer Engagement
Retail E-Commerce Gains Momentum through Convenience and Private Discovery
Chart 150 Retail Channels 2020-2025
Chart 151 Economic Context for Men’S Grooming
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Men’S Grooming
Chart 155 Population 2020-2030
Chart 156 Consumer Expenditure 2020-2030
Chart 157 Population by Generation 2025
Oral Care in Taiwan, China
Key Data Insights
Oral Care Summary
Chart 158 Key Industry Trends for Oral Care
Ageing Population and Aesthetic Trends Fuel Growth in Oral Care
Chart 159 Crest’S 3Dwhite Brilliance Features Next-Day Results
Toothpaste Leads Sales Driven by Functional Efficacy and Daily Use
Chart 160 Philips Sonicare Demonstrates a Strong Emphasis on Digital Innovation
Regulatory Reforms Prompt Reformulation Amid Digital Innovation
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Demographics and Digital Trends Fuel Market Expansion
Toothpaste Dominates Sales While Dental Floss Shows Growth
Sustainability and Regulation Shape Innovation and Consumer Loyalty
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Chart 166 Analyst Insight for Oral Care
Leading Manufacturers Consolidate Position While Local Challengers Gain Niche Footholds
Innovative Product Launches and Niche Strategies Expand Oral Care Horizons
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Supermarkets and Health and Beauty Specialists Drive Sales with Data-Led Promotions
Rapid E-Commerce Growth Driven by Multi-Pack Discounts and Product Variety
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Oral Care
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Oral Care
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Skin Care in Taiwan, China
Key Data Insights
Skin Care Summary
Chart 177 Key Industry Trends for Skin Care
Price Increases and Demographic Shifts Stabilise Value, Despite Slowing Volume Growth
Chart 178 Mirae Fosters Next-Generation Skincare with Pdrn Series
Facial Care Leads Sales with Facial Care Rapidly Expanding on Advanced Actives
Leading Brands Adapt to Regulation and Digital Shifts
Chart 179 Brands Build Authentic Connections through Social Media
Chart 180 Value Sales 2020-2030
Chart 181 Volume Sales 2020-2030
Chart 182 Value Sales by Category 2025
Consumers Prioritise Hero Products Amid Demographic Shifts
Facial Care Gains Momentum on Advanced Actives
Medicalised Skin Care and Climate Beauty Take Centre Stage
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Leading Multinationals and Local Biotech Firms Strengthen Their Position
Biotech Launches and Digital-Native Brands Reshape Product Offerings
Chart 185 Analyst Insight for Skin Care
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Health and Beauty Specialists Lead While E-Commerce Surges Ahead in Distribution
Omnichannel Innovation and Specialist Formats Reshape the Retail Landscape
Chart 188 Retail Channels 2020-2025
Chart 189 Economic Context for Skin Care
Chart 190 Real Gdp Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Skin Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025
Adult Sun Care in Taiwan, China
Key Data Insights
Sun Care Summary
Taiwan’S Sun Care Market Grows Steadily, Supported by Rising Consumer Expenditure
Adult Sun Care Dominates Sales, Driven by Clinical Recovery and Innovation
Medical Aesthetic Clinics Drive Adoption of Dermatological Sunscreens
Chart 196 Value Sales 2020-2030
Chart 197 Volume Sales 2020-2030
Chart 198 Value Sales by Category 2025
Rising Consumer Expenditure Drives Steady Sun Care Growth to 2030
Adult Sun Care Maintains Dominance, While Baby Sun Care Accelerates Rapidly
Brands Enhance Education and Innovation to Meet Evolving Sun Protection Needs
Chart 199 Forecast Value Sales 2020-2030
Chart 200 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Evolving Competition and Growth
Market Changes Create Opportunities for Innovation and Strategic Growth
Chart 201 Company Shares 2025
Chart 202 Brand Shares 2025
Non-Grocery Retailers Maintain Dominance, While Convenience Retailers Show Steady Growth
Retail E-Commerce Gains Prominence Amid Shifting Consumer Preferences
Chart 203 Retail Channels 2020-2025
Chart 204 Economic Context for Sun Care
Chart 205 Real Gdp Growth 2020-2030
Chart 206 Inflation 2020-2030
Chart 207 Consumer Context for Sun Care
Chart 208 Population 2020-2030
Chart 209 Consumer Expenditure 2020-2030
Chart 210 Population by Generation 2025
Premium Beauty and Personal Care in Taiwan, China
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Resilience Amid Evolving Consumer Sophistication and Economic Conditions
Premium Baby and Child-Specific Products Lead Growth Driven by a Focus on Wellness
Chart 211 Sabon and Aesop Have Successfully Turned Bathing into a Sensory Ritual
Sabon and Aesop Elevate the Daily Bathing Ritual
Chart 212 Value Sales 2020-2030
Chart 213 Value Sales by Category 2025
Brands Evolve into Integrated Ecosystems to Sustain Growth Amid Competition
Premium Baby and Child-Specific Products Set to Continue Leading Growth
Scientific Proof and Medical-Grade Ingredients Redefine Product Development and Marketing
Chart 214 Forecast Value Sales 2020-2030
Chart 215 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt Strategies Amid Shifting Dynamics
Luxury Brand Innovation and Channel Expansion Drive Premium’S Evolution
Chart 216 Company Shares 2025
Chart 217 Brand Shares 2025
Chart 218 Economic Context for Premium Beauty and Personal Care
Chart 219 Real Gdp Growth 2020-2030
Chart 220 Inflation 2020-2030
Chart 221 Consumer Context for Premium Beauty and Personal Care
Chart 222 Population 2020-2030
Chart 223 Consumer Expenditure 2020-2030
Chart 224 Population by Generation 2025
Mass Beauty and Personal Care in Taiwan, China
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Consumers Trading Down, While Demanding Efficacy
Mass Skin Care Leads Sales as Colour Cosmetics Surge
Solone’S Authentic Marketing Drives Viral Demand and Stock Shortages Nationwide
Chart 225 Solone’S Make-Up Primer Achieves Viral Success
Chart 226 Value Sales 2020-2030
Chart 227 Value Sales by Category 2025
Value-For-Money Products Are Changing What Consumers Buy
Mass Skin Care Leads Sales as Mass Colour Cosmetics Drives Fastest Growth
Chart 228 Forecast Value Sales 2020-2030
Chart 229 Forecast Value Sales by Category 2025-2030
Leading Companies Balance Stable Shares Amid Emerging Local Competition
Mass Brands Innovate Packaging and Efficacy to Sustain Consumer Loyalty
Chart 230 Company Shares 2025
Chart 231 Brand Shares 2025
Chart 232 Economic Context for Mass Beauty and Personal Care
Chart 233 Real Gdp Growth 2020-2030
Chart 234 Inflation 2020-2030
Chart 235 Consumer Context for Mass Beauty and Personal Care
Chart 236 Population 2020-2030
Chart 237 Consumer Expenditure 2020-2030
Chart 238 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!