100% Optical

100% Optical is the UK’s largest optical trade show, taking place at ExCeL London from 28 February to 2 March 2026. It’s where eyewear meets eyecare, bringing together over 11,000 professionals and 250+ exhibitors showcasing the latest in eyewear, contact lenses, technology, and business solutions. The event features CPD-accredited education sessions, live demonstrations and trend-led catwalk shows, making it a hub for innovation, networking and learning. Whether you’re an optometrist, designer or retailer, 100% Optical is the must-attend event to stay ahead in the optical industry.

Session titles:

1. Top 2026 Consumer Trend Series 1 - Comfort Zone: Empowering eyewear consumers to navigate uncertainty with confidence
2.  Top 2026 Consumer Trend Series 2 - Rewired Wellness: Using science-led storytelling to showcase health outcomes in optics
3. Top 2026 Consumer Trend Series 3 - Fiercely Unfiltered: Translating authenticity into action in optics through products and storytelling

Session descriptions: 

The Top 2026 Consumer Trend Series from Euromonitor International is a dynamic set of panel discussions at 100% Optical, exploring the latest 2026 global consumer trends shaping the eyewear industry.

1. Comfort Zone

In an era of perpetual chaos, consumers are intentionally crafting calmer, smarter lifestyles to thrive. The “Comfort Zone” trend is not about escaping reality—it’s about recalibrating for resilience. Businesses are called to support this shift by offering solutions that foster emotional wellbeing and genuine reassurance.

This session will feature insights from Euromonitor International, with a presentation by Global Insight Manager, Eyewear, Natasha Cazin, moderated by Loving Social Media Director, Garry Kousoulou, and a panel discussion including Grace Downes, Head of Marketing at Mondottica, and Daniel Barnes, founder of Popspecs.

2. Rewired Wellness

Consumers are embracing high-tech, science-backed wellness products that integrate effortlessly into daily life, offering the precision and effectiveness of professional services. Companies can tap into rising health spending by providing advanced, everyday wellness solutions

This session will feature insights from Euromonitor International, with a presentation by Global Insight Manager, Eyewear, Natasha Cazin, moderated by Loving Social Media Director, Garry Kousoulou, and a panel discussion including Sarah Morgan, lecturer at Man University and Liz Lumb, Director, Global Profesional Affairs, CooperVision.

3. Fiercely Unfiltered

Fiercely Unfiltered highlights the rise of bold self-expression, as consumers reject polished ideals in favor of individuality and honesty. Navigating uncertainty, they set their own rules, prompting brands to embrace authenticity and diverse identities while remaining true to their values.

This session will feature insights from Euromonitor International, with a presentation by Global Insight Manager; Eyewear, Natasha Cazin, moderated by Loving Social Media Director, Garry Kousoulou, and followed by a panel discussion.

Date and time of the Euromonitor sessions:

1. 28 February 2026, 12:15–13:00 GMT
2. 1 March 2026, 12:15–13:00 GMT
3. 2 March 2026, 12:15–13:00 GMT

Name and title of Euromonitor speaker: Natasha Cazin, Global Insights Manager, Eyewear