Inside 2026 Consumer Health Trends: Insights That Drive Innovation
As consumers redefine what it means to live “healthy,” the consumer health landscape continues to undergo rapid transformation. In this session, Market Logic and Euromonitor join forces to explore the emerging health and wellness trends that will shape 2026 and beyond—and how insight-driven organizations can turn these signals into tangible business growth.
We’ll first hear from Matt Oster, Euromonitor’s Head of Health, Beauty and Hygiene Insights, and Nick Stene, Euromonitor’s Global Insight Manager for Consumer Health. Their keynote will highlight the latest data from Euromonitor on drivers are most impacting the fields of consumer healthcare, including:
- Global Context & Key Trends
- Longevity as a Growth Driver
- OTC Demand Shifts & Opportunities
Then, we’ll hear from Market Logic on how teams can leverage these trends We’ll provide a practical look at how you can use your latest consumer healthcare reports to ideate and innovate with AI-powered tools like DeepSights’ Persona Agents.
Session title: Inside 2026 Consumer Health Trends: Insights That Drive Innovation
Session description:
- Global Context & Key Trends: Overview of 2025 consumer health market dynamics, including world sales patterns and the five major trends shaping the industry for 2025-26.
- Longevity as a Growth Driver: Deep dive into longevity claims across chronic health, beauty, and cellular health, supported by case studies and the rise of claim support evidence at scale in supplements.
- OTC Demand Shifts & Opportunities: Analysis of changing consumer behaviors – impact of infection rates, allergy spend, and pet-related triggers – highlighting actionable strategies to pivot toward new spending priorities and capture incremental sales.
Date and time of the Euromonitor session: 4 December 2025, 16:00 GMT
Name and title of all speakers:
- Matthew Oster - Head of Health, Beauty and Hygiene Insights
- Nick Stene - Senior Global Insight Manager: Consumer Health