E-Commerce

Do you need better online sales data to get an accurate picture of whether your sales are keeping up with your competitors?

Learn more

Eliminate guesswork from tracking online sales

To help you win online, we provide you with data on online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from e-commerce websites, e-receipts and clickstream panels for 300+ online retailers to our globally standardised taxonomy.

 

No other company empowers you with such comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.

Learn more

Strike the right partnerships

Discover which channels are growing fastest or expected to grow and manage your distribution channels accordingly. Gain insights to help you negotiate with distributors and retailers.

Uncover winning opportunities

Spot the fastest growing categories and retailers, identify high-growth e-commerce platforms and monitor trends that are most likely to impact your profitability.

Benchmark your performance

Measure your brand's online sales against your competitors, gain insights into your competitors’ growth factors and identify new and emerging brands, not just the top players.

Measure your online sales versus your competitors by category and by retailer

Our e-commerce dashboard enables you to track sales from over 20 million online shoppers effortlessly. Gain insights into brand sales by category and retailer through reported retailer sales data, e-receipts and clickstream information.

EI ILLUSTRATIONS 2024 V7 Outlined E Commerce

Our coverage

 

Passport E-Commerce maps SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised category taxonomy using our expertise in machine learning and data science.

Our sample includes 300+ retailers and captures online shopping behaviours of over 20 million panelists. By combining ‘big’ e-commerce datasets with our traditional retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison.  

Get timely updates on how your brands are performing online.

Gain valuable insights into what shoppers are buying online and the digital touchpoints critical to your e-commerce strategy.

Examine brand performance from 300+ key retailers, across 15 countries and 500+ FMCG categories.

Track e-commerce sales aligned to a global taxonomy, meaning no more fragmented and unstructured data.

Measure e-commerce sales from over 16 million online shoppers. Understand brand sales by category and retailer, based on reported retailer sales, e-receipts and clickstream data.  

What our E-Commerce clients say about us

"Some retailers are really good about giving you E-Commerce data and other ones aren’t. Euromonitor really helps us to fill in the gaps. Ultimately, it just comes down to their quality and consistency. ”

Kenneth McFarland
Global Head of E-Commerce, Unilever

Related insights

Top 100 FMCG brands in e-commerce

E-commerce is reshaping FMCG. Explore the top brands by 2024 online sales, see how they’re performing in 2025 and uncover winning growth strategies in our free sample report.

Download now
E-Commerce Retail

Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.

Health and Beauty Lifestyles
View all e-commerce insights

Insights in your inbox

Navigate the digital marketplace with our monthly updates. Sign up to get data-driven insights that support your e-commerce strategy.

Join now

 

Take the guesswork out of tracking online sales

  • Measure your brand’s quarterly online sales against your competitors
  • Identify the fastest growing countries, categories and retailers to sharpen your digital strategy
  • Asses the seasonality of a particular category or company portfolio
  • Measure the short-term impact of discounts, promotions and advertising campaigns
  • Act quickly if you’re losing market share

 

What to expect from an E-Commerce demo

  • An e-commerce expert will contact you to schedule a demo and gain a deeper understanding of your business needs
  • You’ll receive a personalised walkthrough of the platform based upon your requirements
  • Afterwards, we’ll follow up with a tailored solution and clear next steps

 

 

Passport Innovation

Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out

Learn more
Retail and E-Commerce

Discover where and how consumers shop and the digital disruptors reshaping commerce

Learn more
© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587