E-Commerce
Measure quarterly online sales versus your competitors by category, retailer, supplier and brand.
Try our interactive demoEliminate guesswork from tracking online sales
To help you win online, we provide you with granular online sales data by subcategory, retailer, supplier and brand – standardised across 15 countries and 500+ FMCG categories.
Quarterly updates help you track nearly 300,000 brands, helping you stay ahead of emerging threats and uncover winning opportunities.
No other e-commerce data provider empowers you with such comprehensive online sales data, all in one place, helping you to take the guesswork out of tracking online sales performance.
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The industry’s most complete view of e-commerce performance
500+ FMCG categories
Explore the most important FMCG categories, with highly granular ‘fourth level’ subcategory classifications.
300+ Key Retailers
Track retail sales aligned to a global taxonomy, meaning no more fragmented and unstructured data.
20M+ global panellists
Measure e-commerce sales from over 20 million online shoppers, the largest independent panel in the world for e-commerce sales.
Granular e-commerce sales data to help you win online
To help you win online, we map SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised category taxonomy using our expertise in machine learning and data science.
Our sample includes 300+ retailers and captures online shopping behaviours of over 20 million panelists. By combining ‘big’ e-commerce datasets with our traditional retail research, we estimate online sales at a category, company, supplier and brand level to provide you with easy tracking and comparison from a single reliable source.
Discover which channels are growing fastest or expected to grow and manage your distribution channels accordingly. Gain insights to help you negotiate with distributors and retailers.
Spot the fastest growing categories and retailers, identify high-growth e-commerce platforms and monitor trends that are most likely to impact your profitability.
Measure your brand's online sales against your competitors, gain insights into your competitors’ growth factors and identify new and emerging brands, not just the top players.
What our E-Commerce clients say about us
"Some retailers are really good about giving you E-Commerce data and other ones aren’t. Euromonitor really helps us to fill in the gaps. Ultimately, it just comes down to their quality and consistency. ”
Kenneth McFarland
Global Head of E-Commerce, Unilever
Looking for a custom solution?
- Unique, tailored updates on specific products, categories and competitors
- Expert analysis and insights on demand, related to your needs
- Strategic research and consulting that goes beyond just data
- Direct collaboration with an expert to answer your big questions and expand your view
With our customised online sales measurement, refine your digital strategy and prioritise investments on online platforms.
Learn moreTake the guesswork out of tracking online sales
- Measure your brand’s quarterly online sales against your competitors
- Identify the fastest growing countries, categories and retailers to sharpen your digital strategy
- Asses the seasonality of a particular category or company portfolio
- Measure the short-term impact of discounts, promotions and advertising campaigns
- Act quickly if you’re losing market share
What to expect from an E-Commerce demo
- An e-commerce expert will contact you to schedule a demo and gain a deeper understanding of your business needs
- You’ll receive a personalised walkthrough of the platform based upon your requirements
- Afterwards, we’ll follow up with a tailored solution and clear next steps