20+ years of claims research. 3,000+ claims validated for companies
Including
Turn trusted claims into your competitive advantage
Independent claim validation gives consumers, retailers and distributors a reason to trust your product—helping your brand stand out at the point of purchase.
With claims research spanning 30+ markets and 16 industries, Euromonitor’s credible third-party validation helps strengthen premium positioning, influence purchase decisions and demonstrate category leadership.
And the value goes further. One validated claim can be used across packaging, marketing campaigns, PR, retail and sales activities—creating a consistent, credible message that builds trust wherever your brand appears.
Find your next claimValidation you can trust
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Secure your placeWith us, you gain more than a validated claim. You get
- Strategic guidance on the claims that create competitive advantage
- Independent, research-backed validation that builds trust and supports conversion
- Tailored support to communicate your leadership with confidence
- Ongoing expert backing should your claim be challenged
We validate a wide range of claims that help brands demonstrate market leadership and differentiation, including:
- Global category leader
- Sustained leadership
- Category creator
- Highest product attribute
- Most trusted
- Market share leader
- Best-selling
- Top-ranked
We also support bespoke claim validation tailored to your category, market and commercial objectives.
Claims can be at the country, regional or global level.
Regional claims must align with predefined regions that are recognised by consumers, the wider market research industry and Euromonitor’s published methodology, including Passport.
- Automotive
- Beauty and personal care
- Consumer electronics
- Consumer finance
- Consumer foodservice
- Consumer health
- Drinks
- Education
- Fashion
- Food and nutrition
- Home appliance
- Home care
- Parenting and baby
- Personal accessories
- Pet care
- Tobacco
Claim certificates are valid for 12 months from date of counter signature.
Validated claims can be used across any touchpoints, including:
- Product packaging
- POS
- Brand or retailer websites
- Social media
- Press releases
- TV
- Radio
- Newspapers
- Digital advertising
- Trade shows
- Billboard and OOH advertising
A custom claim is based on bespoke research conducted by Euromonitor's Consulting team. Custom claims cover a wide range of sectors and topics, including supply chain studies, ingredients research, the number of five-star reviews and more.
Every brand makes claims.
Proving them creates competitive advantage.
Support your marketing claims with third-party verification that helps build trust with consumers, customers and stakeholders.
With more than 3,000 claims certified worldwide, our team works to provide the robust evidence needed to back your marketing statements.
You'll receive an independently validated claim that serves as a credible proof point, alongside approved wording ready for use across multiple marketing and advertising channels.