Marketing Claims
Advertise your brand’s leadership, credibility and superiority to consumers using evidence-based research.
Talk to our team86% of global consumers trust the information on packaging
The information placed on packaging reaches a level of trust just behind personal recommendations and customer reviews. Verifying your claims reinforces that trust.
Our Marketing Claims solution helps you establish credibility and influence purchase decisions through evidence-based validation. By providing a certified statement from a trusted source, we enable you to differentiate your brand and communicate leadership in your category or niche.
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Brands might claim to be #1, but are they?
Companies, big and small, are using marketing claims validated by Euromonitor International on their websites, out of home (OOH) advertising, product packaging, press releases and social media to build trust with customers.
We can certify many types of claims, such as:
- World's No.1 Mexican hot sauce
- #1 natural toothpaste in Germany
- The best-selling dog food brand online
- #1 cleanser in South Korea
See how Optimum Nutrition promotes its status as the World's #1 Sports Nutrition brand on its website, building credibility and trust in its products.
Advertise your brand's strengths with confidence
We have certified over 500 marketing claims for clients. By using data and insights from Euromonitor’s knowledge hub, Passport, we can verify many claims swiftly. Others require us to conduct custom research to prove that your marketing statements are true, especially if they relate to less familiar categories and markets. Our goal is to help you avoid even the prospect of a challenge to any marketing claims you are making.
- Establish credibility via a publicly certified marketing statement from a respected, independent company
- Influence purchase decisions by cutting through exaggerated or misleading marketing messages
- Differentiate your brand by highlighting niche features or leadership in categories and markets
What you can expect:
You will receive a certified statement confirming your product’s position within its industry, category or niche alongside precise claim wording for use in your advertising across multiple media channels.
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Analyse the positioning, claims and benefits of products to inform your product placement
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