Product Positioning
Analyse the positioning, claims and benefits of products to inform your product placement.
Talk to our teamStand out in a competitive market
Are you wondering how to position your products based on their unique selling points (USPs) to stand out in a competitive market? Are you curious about which product claims are popular in your category, which brands are promoting them and if some claims have a higher price premium?
We can help you monitor product attributes, claims and benefits across categories to guide your product placement strategy.
Talk to our consulting team
A proven approach, tailored to your needs
We work closely with you to understand your unique needs. We leverage our market research knowledge hub Passport and our proprietary SKU-level product database of more than 50 million SKUs to track product attributes. In addition, we build original new research for products and markets beyond the scope of our off-the-shelf research.
- Assess market sizes and trends for products with a specific positioning
- Inform the development and launch of new products
- Guide marketing strategies to position your products
- Sales value of products with a specific positioning
- Positioning and portfolio analysis of key players
- Price positioning and average prices
- Main ingredients and flavours used in products with a specific positioning
- New and growing product formats
- Customised PowerPoint report
- Detailed Excel workbook
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.