Product Positioning
Identify the product attributes that drive commercial growth and position your products for launch success.
Talk to our teamLaunch products with confidence
Nearly a third of product launches fail within the first year; that's why success depends on having the right market intelligence from day one. Do you know which product attributes resonate most with consumers in your category? Is your team uncovering prominent white space opportunities? Are you sure your next product launch will outpace the competition?
Position your product’s unique selling points to stand out in competitive markets. Leverage Euromonitor’s robust proprietary data and expert team to identify high-growth product attribute trends and strengthen your market positioning.
Talk to our consulting team
Ingredient analytics with Product Positioning
- Identify which ingredients are gaining traction across a variety of markets
- Separate lasting ingredient trends from fads and identify high-growth ingredients
- Benchmark ingredient inclusion levels
- Make strategic decisions backed by robust ingredient intelligence
Identify reformulation opportunities, optimise product positioning and prioritise growth-ready ingredients.
Learn moreChallenges we help you solve
Poor consumer resonance
Develop a go-to-market strategy rooted in the winning combination of product attributes specific to channels, countries, consumer types and retailers.
Missed growth opportunities
Uncover unmet product attribute needs and emerging white space opportunities to guide new product development and keep your team one step ahead.
Unclear competitive positioning
Our analytics will give your team the insights you need to position products and stand out in a competitive market.
A proven approach, tailored to your needs
Our team will work closely with your team to understand your goals and unique requirements. We bring together more than 50 years of consumer goods industry experience, deep data science and taxonomy expertise and access to tens of millions of product SKUs tracked daily across 41 countries. Our depth of insight will guide your product positioning strategy and set your organisation up for success.
- Assess market sizes and trends for products with a specific positioning
- Inform the development and launch of new products
- Guide successful GTM strategies
- Identify the product attributes that drive commercial success
What you will receive:
- A team of experts who will listen to your needs and assist in problem solving
- Overview of ingredients, flavors or claims used in products
- Market sizing, forecasts and share analysis to support winning product positioning
- Positioning and portfolio analysis of key players
- Assistance in identifying market gaps and emerging opportunities