Ingredients landscape tracking
See how our insights helped an ingredients manufacturer sharpen their product positioning and reformulation plans.
Ingredient intelligence with Product Positioning
From trend tracking to pricing intelligence, Product Positioning offers granular, SKU-level insights across 8000+ ingredients to strengthen your competitive edge.
Try our interactive demoSuccessful ingredient decisions start with our analytics
Success in today’s ingredient market requires more than intuition - it demands data. Product Positioning delivers real-time SKU-level analytics, uncovering trends, usage patterns and pricing movements across categories and competitors. Make smarter ingredient choices, so your team can seize emerging opportunities and innovate for commercial growth.
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Challenges we help you solve
Fragmented market data
Struggling to find a single source of cohesive ingredient data? Our SKU-level analytics make it easy to predict ingredient trends and identify opportunities on one dashboard.
Unclear competitive positioning
Unsure how your performance stacks up against competitors over time? We provide the insights you need to benchmark effectively and stay ahead.
Cost uncertainties
Facing unpredictable ingredient prices? We provide pricing intelligence to reduce uncertainty and optimise ingredient sourcing within budget constraints.
See it in action
Use our interactive dashboard to see how your team will discover ingredient trends and emerging strategic opportunities.
What you'll get — at a glance
Unlock the most comprehensive ingredient data with Product Positioning
We uncover where ingredients can add value, show how positioning can be strengthened and provide the ingredient pathways needed to create commercially successful products.
Tens of millions of SKUs from 40 countries are tracked daily.
Reliable data powered by 50+ years of consumer goods industry experience combined with our data science and taxonomy expertise.
60+ top-class Data Scientists, Computer Scientists, Data Engineers, Statisticians, Mathematicians and Economists.
Coverage of a broad range of online retailers, including omnichannel, direct-to-consumer and digitally native players from around the world.
How our ingredients data makes an impact
See how businesses turn ingredient data into a competitive advantage. Explore our case studies to discover how Euromonitor’s ingredient data helps teams stay ahead. With the right ingredient intelligence, your team can formulate products designed to scale—and built to sell.
Vitamins and dietary supplements
See how a prominent ingredient manufacturer used Euromonitor data to track Vitamin and Dietary Supplements (VDS) products that featured specific ingredients across 10 countries.
Global botanicals tracking in drinks
Explore how a global supplier of botanicals for drinks could track where priority botanicals appear across drink categories and markets.
What we can help with:
- Identify which ingredients are gaining traction across a variety of different markets
- Separate lasting ingredient trends from fads and identify high-growth ingredients
- Benchmark against competitors for effective positioning
- Make strategic reformulation decisions backed by robust market intelligence
What you can expect:
- Our consulting team will reach out to schedule a follow up to gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps