Ingredient intelligence with Product Positioning

From trend tracking to pricing intelligence, Product Positioning offers granular, SKU-level insights across 8000+ ingredients to strengthen your competitive edge.

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Successful ingredient decisions start with our analytics

Success in today’s ingredient market requires more than intuition - it demands data. Product Positioning delivers real-time SKU-level analytics, uncovering trends, usage patterns and pricing movements across categories and competitors. Make smarter ingredient choices, so your team can seize emerging opportunities and innovate for commercial growth.

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Challenges we help you solve

Our consultants partner closely with your team, turning insight into action. With our experts, you can use Product Positioning to sharpen your ingredients strategies and accelerate commercial growth.

Struggling to spot emerging ingredient trends?

Our team delivers SKU-level insights to identify emerging trends, track ingredient share across markets and maximise product launch success.

Our experts will assist you in:

 

  • Using ingredient tracking data to identify which ingredients are gaining traction
  • Scraping leading retailer websites to capture comprehensive, relevant ingredient lists
  • Continuously monitoring ingredient data to ensure accurate, up-to-date analysis
  • Using live dashboards to track ingredient penetration and its evolution over time
  • Refining GTM strategies involving ingredient messaging to maximise success
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Are your ingredients earning their price premium?

We will provide in-depth analysis so your team can understand ingredient-driven price premiums.

Our experts will assist you in:

 

  • Identifying ingredients associated with price premiums across categories and markets
  • Comparing the price positioning of products with and without specific ingredients
  • Understanding how ingredient-led premiums vary by brand tier, geography and format
  • Distinguishing between short-term pricing spikes and sustainable value drivers
  • Informing ingredient selection and positioning to support premium or value strategies
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When competitors move first, do you see it on time?

Leverage our sizing demand data and expert guidance to identify the most impactful white space opportunities.

Our experts will assist you in:

 

  • Assessing ingredient penetration across your portfolio versus key competitors
  • Identifying competitive gaps and over-crowded spaces at an SKU level
  • Tracking how quickly competitors are adopting new ingredients and where they are moving first
  • Monitoring competitive shifts over time through regular, ongoing data updates
  • Understanding positioning and price premium dynamics linked to ingredient choices
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See it in action

Use our interactive dashboard to see how your team will discover ingredient trends and emerging strategic opportunities.

What you'll get — at a glance

 

Unlock the most comprehensive ingredient data with Product Positioning

We uncover where ingredients can add value, show how positioning can be strengthened and provide the ingredient pathways needed to create commercially successful products.

Tens of millions of SKUs from 40 countries are tracked daily.

Reliable data powered by 50+ years of consumer goods industry experience combined with our data science and taxonomy expertise.

60+ top-class Data Scientists, Computer Scientists, Data Engineers, Statisticians, Mathematicians and Economists.

Coverage of a broad range of online retailers, including omnichannel, direct-to-consumer and digitally native players from around the world.

How our ingredients data makes an impact

See how businesses turn ingredient data into a competitive advantage. Explore our case studies to discover how Euromonitor’s ingredient data helps teams stay ahead. With the right ingredient intelligence, your team can formulate products designed to scale—and built to sell.

Ingredients landscape tracking

See how our insights helped an ingredients manufacturer sharpen their product positioning and reformulation plans.

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Vitamins and dietary supplements

See how a prominent ingredient manufacturer used Euromonitor data to track Vitamin and Dietary Supplements (VDS) products that featured specific ingredients across 10 countries.

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Global botanicals tracking in drinks

Explore how a global supplier of botanicals for drinks could track where priority botanicals appear across drink categories and markets.

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What we can help with:

  • Identify which ingredients are gaining traction across a variety of different markets
  • Separate lasting ingredient trends from fads and identify high-growth ingredients 
  • Benchmark against competitors for effective positioning
  • Make strategic reformulation decisions backed by robust market intelligence

 

 

 

 

What you can expect:

  • Our consulting team will reach out to schedule a follow up to gain a deeper understanding of your business needs
  • Experience a personalised walkthrough of the platform
  • We’ll follow up with a tailored solution and clear next steps

 

 

 

 

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