Sustainability Claims Unpacked: Regenerative Agriculture
Regenerative agriculture keeps growing among FMCG companies as a powerful sustainability strategy, particularly in food categories. Unlike conventional farming, it restores soil health, captures carbon, and strengthens ecosystems, addressing climate change and food security challenges. With 60% of global corporates planning sustainable sourcing investments in the next five years, this approach offers ethical benefits and strategic advantages – healthier ingredients, resilient supply chains, and reduced carbon footprints. The pressing question remains: are these efforts effectively connecting with consumers and driving real impact?
