FMCG Sustainability in 2025: Navigating Volatility with Purpose
In a year shaped by geopolitical shocks and constant disruptions, sustainable FMCG products are unexpectedly holding their ground.
Sustainability
Understand which sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Book a demoDrive your growth with sustainability intelligence
Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t. But do you know which are the right sustainable product claims to make in the right markets at the right time?
Measure the sales and penetration of 75+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 53 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy and craft substantiated claims backed by data.
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Analyse product claims
Compare the development of established and emerging sustainability claims globally.
Benchmark against competitors
Measure your sustainability performance against competitors and identify the biggest opportunities.
Stay ahead of emerging trends
Understand and act upon consumers’ and business’ evolving attitudes towards sustainability.
Uncover the sustainable product claims that are most effective in your markets
Our sustainability claims tracker enables you to identify the level of sustainability adoption across countries, product categories and brands.
Our coverage
Passport Sustainability measures the sales and penetration of 75+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 53 different categories.
By combining SKU-data, industry research and expert analysis with consumer and industry surveys, we uncover sustainability insights and opportunities across product claims, business strategy and consumer sentiments and perceptions.
Shows levels of sustainability adoption across countries, product categories and brands.
- 25 countries
- 11 industries
- 53 product categories
- 75+ individual claims
- 7 data types
- Updated annually
Measures change in prevalence and pricing strategies of sustainable products.
- 25 countries
- 11 industries
- 53 product categories
- 75+ individual claims
- 3 data types
- Updated quarterly
Explore consumers’ evolving sustainability attitudes, expectations and adoption.
- 40 countries
- 1,000 responses per country
- 7 topics
- 5 consumer types
- Updated annually
Explore trends, strategies, investments and product launches.
- 5 geographic regions
- 6 topics
- More than 1,000 respondents
- Updated annually
Actionable and engaging thought leadership identifying key sustainability trends.
What our Sustainability clients say about us
"Euromonitor has given us all the data from a sustainability claims perspective. Where are the high points on claims? Where are the most effective claims in sustainability? And then how to actually build a narrative out of those claims."
Sam Bowen
Partner, Four32
Related insights
Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
Watch nowGlobal Sustainability Trends: How Businesses Can Lead the Low-Carbon Transition
From 10th to 21st November, global leaders will gather in Belém for COP30 – a pivotal moment not just for climate diplomacy, but for business strategy. For FMCG companies, this isn’t just another summit. It’s a signal: environmental risks are now board-level priorities. Droughts, deforestation, and water stress are disrupting supply chains. Consumers are demanding transparency. Investors are watching. The time to act is now.
Voice of the Consumer: Sustainability 2025 Key Insights
In 2025, 61% of global consumers still care about climate change and try to have a positive impact in the environment, yet only 51% believe individual choices drive real change. That gap pushes consumers to expect brands—not individuals—to lead with credible proof and practical value. Our latest Voice of the Consumer: Sustainability 2025 report reveals five sustainable consumer profiles, along with practical ways for brands to connect and succeed with each group.
Know the sustainable claims that matter most to your consumer
- Measure the sales and penetration of 75+ sustainability claims across 25 countries, 11 industries and 53 categories
- Explore detailed sustainability data and actionable insights
- Validate market opportunities for specific claims based on consumer needs
- Refine your strategy with data-backed, authentic claims aligned to regulations and consumer trends
What to expect from a Sustainability demo
- A sustainability expert will contact you to schedule a demo and gain a deeper understanding of your business needs
- You’ll receive a personalised walkthrough of the platform based upon your requirements
- Afterwards, we’ll follow up with a tailored solution and clear next steps
Innovation
Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out
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Product Positioning
Analyse the positioning, claims and benefits of products to inform your product placement
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