Top Global Consumer Trends 2026
How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.
Innovation
Track the full product lifecycle - from launch and expansion to renovation and discontinuation. Eliminate blind spots and uncover the trends behind successful product innovation.
Try it for freeTrack product lifecycle from roll-out to phase-out
Innovation isn’t just about spotting what’s new – it’s about identifying what lasts.
With Passport Innovation, you can move beyond simply tracking new product launches and keep up to date on where and how categories are being renovated or disrupted.
Discover the key claims, flavours, fragrances ingredients and other product attributes to see what's driving innovation in your industry and adjacent spaces.
Track innovation as it happens
Spot competitor product launches and monitor their growth, or decline, across retailers and markets.
Spot the attributes shaping demand
See which attributes, claims and flavours resonate with consumers and explore which products feature them.
Unlock expert, tailored insights
Gain bespoke insights, data and analysis on product development, category performance, competitor trends and key macroeconomic factors that matter to you.
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Looking for a custom solution?
- Unique, tailored updates on specific products, categories and competitors
- Expert analysis and insights on demand, related to your needs
- Strategic research and consulting that goes beyond just data
- Direct collaboration with an expert to answer your big questions and expand your view
NPD Tracking
Anticipate and proactively adapt to new product developments using custom research.
Learn moreData in action
The Protein Paradox: When Health Claims Become Table Stakes
In the CPG competitive landscape, product claims have long been viewed as a strategic tool for differentiation and premium pricing. Health-focused claims have historically commanded price premiums as consumers demonstrate willingness to pay more for perceived nutritional benefits.
Redefining Wellness: Europe’s Sports Nutrition Evolution
Europe’s sports nutrition industry is evolving from performance-focused products to holistic wellness solutions. Driven by innovation, changing consumer values, and demand for transparency, the market now embraces mental well-being, clean labels, and sustainability—blurring the lines between fitness and everyday health.
Transform how you launch new products
- Actively monitor product expansion and decline across retailers, countries and categories
- Quickly spot product successes and failures in the market
- Identify new product launches as they go live across global online retailers
- Discover which product attributes drive success and how competitors position their new offerings
What to expect from an Innovation demo
- An innovation expert will contact you to schedule a demo and gain a deeper understanding of your business needs
- You’ll receive a personalised walkthrough of the platform based upon your requirements
- Afterwards, we’ll follow up with a tailored solution and clear next steps