Innovation

Track the full product lifecycle - from launch and expansion to renovation and discontinuation. Eliminate blind spots and uncover the trends behind successful product innovation.

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Track product lifecycle from roll-out to phase-out

Innovation isn’t just about spotting what’s new – it’s about identifying what lasts.

 

With Passport Innovation, you can move beyond simply tracking new product launches and keep up to date on where and how categories are being renovated or disrupted.

 

Discover the key claims, flavours, fragrances ingredients and other product attributes to see what's driving innovation in your industry and adjacent spaces.

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Track innovation as it happens

Spot competitor product launches and monitor their growth, or decline, across retailers and markets.

Spot the attributes shaping demand

See which attributes, claims and flavours resonate with consumers and explore which products feature them.

Unlock expert, tailored insights

Gain bespoke insights, data and analysis on product development, category performance, competitor trends and key macroeconomic factors that matter to you.

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Looking for a custom solution?

  • Unique, tailored updates on specific products, categories and competitors
  • Expert analysis and insights on demand, related to your needs
  • Strategic research and consulting that goes beyond just data
  • Direct collaboration with an expert to answer your big questions and expand your view
NPD Tracking

Anticipate and proactively adapt to new product developments using custom research.

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Data in action

Mapping Beauty Ingredient Opportunities Through Brands and Innovation Activity

Tracking beauty ingredient growth requires understanding which ingredients are gaining traction and which companies and brands are driving adoption and innovation. This article focuses on salicylic acid, an important functional ingredient across skin care and hair care. Using Euromonitor’s Ingredients Dashboard, we examine how usage is concentrated among leading multinationals while faster-growing brands are expanding their portfolios.
Ingredients Trending Topics

The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries

Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.
Health and Beauty Innovation
View all innovation insights

 

Transform how you launch new products

  • Actively monitor product expansion and decline across retailers, countries and categories
  • Quickly spot product successes and failures in the market
  • Identify new product launches as they go live across global online retailers
  • Discover which product attributes drive success and how competitors position their new offerings

 

What to expect from an Innovation demo

  • An innovation expert will contact you to schedule a demo and gain a deeper understanding of your business needs
  • You’ll receive a personalised walkthrough of the platform based upon your requirements
  • Afterwards, we’ll follow up with a tailored solution and clear next steps

 

 

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