Innovation

Track the full product lifecycle - from launch and expansion to renovation and discontinuation. Eliminate blind spots and uncover the trends behind successful product innovation.

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Track product lifecycle from roll-out to phase-out

Innovation isn’t just about spotting what’s new – it’s about identifying what lasts.

 

With Passport Innovation, you can move beyond simply tracking new product launches and Keep up to date on where and how categories are being renovated or disrupted.

 

Discover the key claims, flavours, fragrances ingredients and other product attributes to see what's driving innovation in your industry and adjacent spaces.

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Track innovation as it happens

Spot competitor product launches and monitor their growth, or decline, across retailers and markets.

Spot the attributes shaping demand

See which attributes, claims and flavours resonate with consumers and explore which products feature them.

Unlock expert, tailored insights

Gain bespoke insights, data and analysis on product development, category performance, competitor trends and key macroeconomic factors that matter to you.

What our Innovation clients say about us

"Innovation data is key to keeping on trend and relevant in the marketplace. Before I launched RE:Nourish, I bought Euromonitor data and that enabled me to be absolutely laser focused."

 

Nicci Clark

CEO & Founder, RE:Nourish

Data in action

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Looking for a custom solution?

  • Unique, tailored updates on specific products, categories and competitors
  • Expert analysis and insights on demand, related to your needs
  • Strategic research and consulting that goes beyond just data
  • Direct collaboration with an expert to answer your big questions and expand your view
NPD Tracking

Anticipate and proactively adapt to new product developments using custom research

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