Innovation

Track the full product lifecycle - from launch and expansion to renovation and discontinuation. Eliminate blind spots and uncover the trends behind successful product innovation.

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Track product lifecycle from roll-out to phase-out

Innovation isn’t just about spotting what’s new – it’s about identifying what lasts.

 

With Passport Innovation, you can move beyond simply tracking new product launches and keep up to date on where and how categories are being renovated or disrupted.

 

Discover the key claims, flavours, fragrances ingredients and other product attributes to see what's driving innovation in your industry and adjacent spaces.

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Track innovation as it happens

Spot competitor product launches and monitor their growth, or decline, across retailers and markets.

Spot the attributes shaping demand

See which attributes, claims and flavours resonate with consumers and explore which products feature them.

Unlock expert, tailored insights

Gain bespoke insights, data and analysis on product development, category performance, competitor trends and key macroeconomic factors that matter to you.

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Looking for a custom solution?

  • Unique, tailored updates on specific products, categories and competitors
  • Expert analysis and insights on demand, related to your needs
  • Strategic research and consulting that goes beyond just data
  • Direct collaboration with an expert to answer your big questions and expand your view
NPD Tracking

Anticipate and proactively adapt to new product developments using custom research.

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Data in action

Redesigning FMCG Innovation: How Feasibility Is Rewriting Competitive Strategy

Climate volatility and commodity disruption are forcing FMCG companies to rethink how innovation is designed and scaled. This article explores why feasibility is moving upstream in the innovation process, reshaping formulation choices, portfolios and long term strategy. As resilience becomes a competitive advantage, brands are redesigning innovation systems to ensure products remain viable under sustained supply uncertainty.
Innovation Ingredients

Longevity Ingredients in Beauty: Separating Trends from Drivers of Skin Care and Hair Care Growth

Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption signal where companies should invest versus where they should wait.
Ingredients Innovation
View all innovation insights

 

Transform how you launch new products

  • Actively monitor product expansion and decline across retailers, countries and categories
  • Quickly spot product successes and failures in the market
  • Identify new product launches as they go live across global online retailers
  • Discover which product attributes drive success and how competitors position their new offerings

 

What to expect from an Innovation demo

  • An innovation expert will contact you to schedule a demo and gain a deeper understanding of your business needs
  • You’ll receive a personalised walkthrough of the platform based upon your requirements
  • Afterwards, we’ll follow up with a tailored solution and clear next steps

 

 

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