NPD Tracking

Zoom in on the competitors, categories and markets that matter most to your NPD strategy with the unparalleled depth of Euromonitor’s custom research.

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A tailored methodology backed by data​

In today’s fast-paced FMCG and retail landscape, off-the-shelf data might not reflect your category, geography, or competitive set.

 

Our customised New Product Development (NPD) Tracking solution delivers deep, tailored insight into product launches, backed by robust data and expert analysis - so you can act decisively.

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NPD tracking in action

Don't just take our word for it, see how Euromonitor delivers custom NPD tracking solutions and insights to drive NPD strategy:

Spotting Failed New Product Launches: Why It Matters

Tracking failed new product launches is as crucial as spotting successful ones. This article highlights the importance of insights into inactive products and how Euromonitor’s NPD tracker can identify these products across multiple FMCG categories and markets, uncovering powerful information to inform innovation strategies. This article is part of a series of articles highlighting Passport Innovation’s unique capabilities identifying and tracking new product launch lifecycle and attribute dynamics.

Innovation

Why Tracking Attributes Across Industries Matters for Innovation

Tracking product attributes across industries reveals which trends truly drive innovation – not just at launch, but over time. This article explores how Euromonitor’s Innovation system helps identify which claims – like “pre-biotic” – are gaining traction across FMCG categories, and which ones have the staying power to influence long-term success. Using data from over 97,000 product launches, the article highlights why tracking both launch activity and shelf longevity is essential for brands looking to refine innovation strategies. This is part of a series showcasing Passport Innovation’s unique ability to monitor product lifecycles and attribute performance across global markets.

Innovation Health and Beauty

Monitoring New Product Launches to Spot High-Potential Products

In a crowded market, knowing which innovations truly resonate is crucial. This article explores how tracking retailer and country expansion, along with monitoring SKU count, can help distinguish products with lasting momentum. This article is part of a series of articles showcasing Euromonitor Innovation’s unique capabilities in tracking new product lifecycles and attribute dynamics.

Innovation Health and Beauty

Choose the right pricing solution for your business

Tier 1: Tailored tracking of new product launches and trends

  • Identify and track new launches in your immediate and adjacent categories, channels and geographies
  • Compare and evaluate the features, attriutes and claims of selected new product launches
  • Insights and analysis on shifting product trends and how brands are responding to maintain their competitive advantage
  • Delivered in customised PowerPoint reports and searchable, easy-to-use Excel workbooks
  • Receive a final presentation evaluating and summarising all findings

 

 

Starting from US$20k annually

Tier 2: Fully customised solution with on-the-ground research

  • Identify and track new launches in your immediate and adjacent categories, channels and geographies
  • Compare and evaluate the features, attriutes and claims of selected new product launches
  • Position your products across multiple markets against competitor propositions
  • Local on the ground research measuring products and competitor information in specific markets and retailers
  • Delivered in your preferred format, including: Powerpoint, Excel workbooks or selected business intelligence tools
  • Receive a full evaluation report alongside ongoing one-to-one support from dedicated Euromonitor expert analysts
 

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Opportunity Assessment

Determine the size of the prize to drive your next growth opportunity

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Passport Innovation

Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out

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