Creating functional beverage product strategies
See how our insights helped a beverage company pinpoint high-growth functional benefits and guided strategic innovation decisions.
Launch functional beverage products with impact
From attribute tracking to uncovering white space opportunities, we give your team the insights needed to confidently launch successful functional beverage products.
Book a demo todayConsumer expectations for soft drinks are changing
41% of global consumers said they would look for health and nutritional benefits when purchasing food and drink in 2025.
Launching products with the right mix of benefits, claims, flavours and ingredients has never been more important — without it, brands risk losing relevance and market share.
Track the winning attributes that define your products—inside and out
Launching successful functional beverage products requires robust research and reliable product intelligence. Without SKU attribute-level insights, consumer need-state analysis and clear visibility into the performance of functional attributes, even the strongest concepts can miss the mark.
Our Product Positioning functional beverages solution replaces guesswork with robust market intelligence, pinpointing the product attribute combinations that drive market growth. With Product Positioning, your team will know which features resonate most, how they perform across consumer need states and which functional beverage categories and attributes to focus on for your next product launch to maximise commercial success.
See it in action
Discover functional beverage trends to power your next product launch.
What you'll get — at a glance
Generate deeper market intelligence on functional beverages with Product Positioning.
Tens of millions of product SKUs from 41 countries have been tracked daily since 2017 in Euromonitor’s attributes database across 13 industries.
Browse hundreds of off-the-shelf attribute classifications, including claims, ingredients, flavours, fragrances, packaging and product formats.
60+ top-tier data scientists, computer scientists, data engineers, statisticians, mathematicians and economists.
20+ custom functional food and beverage projects executed in 2025 for CPG clients globally.
How our data makes an impact
Mapping successful go-to-market strategies
Discover how our market intelligence allowed a beverage company to uncover high-value growth opportunities and drove strategic expansion in the global hydration market.
Mental, cognition and mood opportunities in functional beverages
Our client sought to understand the mental, cognitive and mood-related functions of beverages and uncover white space opportunities.
Pricing
Our experts will assist you in identifying winning positioning strategies for functional beverage success by:
Prevalence and trends of attributes
Projects priced at an estimated investment of
$25–$40k
Receive SKU-level data and analysis to understand the prevalence, growth trends and share of shelf of functional product attributes.
Sizing demand, need and innovation
Projects priced at an estimated investment of
$40–$80k
Calculate sizes, forecasts and shares for functional spaces and need states.
White space identification
Projects priced at an estimated investment of
$40–$80k
Identify white space opportunities where current product offerings fall short and detect signals for winning functional needs.
Our functional beverage experts
Get to know some of the experts driving our data-driven insights across functional beverage categories.
What we can help with:
- Identify which functional benefits are emerging, growing or declining across functional beverage products
- Access granular data on the product attribute combinations which will serve specific consumer need states
- Identify emerging white space opportunities and pinpoint unmet needs across functional beverage categories
- Drive successful go-to-market strategies backed by robust market insights
What you can expect:
- A call from our consulting team to understand your business needs
- A personalised walkthrough of the platform
- Tailored solutions and clear next steps
Read our functional drinks insights
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Finding White Space in the Modern Soft Drinks Landscape
25 Apr 25"Better For You" beverages from local and global manufacturers are disrupting the traditional soft drinks landscape, especially in developed markets. The consumer path to premiumisation is increasingly aligned with wellness trends and functional ingredients. Opportunities abound, but how do players avoid rolling out a new product into an already saturated category?
Nik Allen
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Mapping and Measuring Consumer Need States
24 Jan 25Increased lifestyle fragmentation, pressure for productivity, along with a desire for optimisation and self-stability are resulting in strong growth in the importance of a need states mindset among consumers seeking to bring precision and effectiveness to their consumption.
Shane MacGuill