U&A Analysis
Interpret consumer usage and behaviour to refine targeting strategies.
Talk to our teamConsumer usage analysis for innovation and market expansion
Customised analysis of new or existing markets, focusing on how consumers engage with products or services. This includes identifying usage occasions, rituals, and unmet needs to uncover growth opportunities and inform innovation, positioning and strategic decision-making.
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A proven approach, tailored to your needs
We work closely with you to understand your unique needs, delivering actionable recommendations.
- Understanding B2C or B2B customer's usage behaviour, attitudes and pain points
- Identifying knowledge gaps, untapped opportunities and potential consumer targets
- Informing future strategies through an improved understanding of category trends
- Consumer usage patterns, occasions, and barriers to understand engagement and growth opportunities
- Attitudes and perceptions, including sentiment and connections influencing preferences
- Key customer needs and pain points
Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth.
- Customised PowerPoint report
- Detailed Excel workbook
- Dynamic visual dashboard
- Final presentation
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Advertise your brand’s leadership, credibility and superiority to consumers effectively
Learn morePinpoint the ideal consumer segments for your products and services.
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