Consumer Segmentation
Pinpoint the ideal consumer segments for your products and services.
Talk to the teamConsumer profiling for targeted engagement and market relevance
Gain a holistic view of your consumers by exploring their preferences, attitudes, behaviours and lifestyles. Profiling includes geographic, demographic, psychographic and behavioural dimensions—enabling more targeted strategies and deeper alignment with evolving customer needs and motivations.
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A proven approach, tailored to your needs
We work closely with you to understand your unique needs, delivering actionable recommendations.
- Gaining a competitive advantage by understanding how to appeal to your consumer needs, attitudes and triggers
- Saving time and resources with targeted marketing, specifically to the preferences of your ideal consumers
- Enabling data-driven decision making for strategic decisions, product R&D and long-term growth
- Deeper insights of key consumers
- Opportunities to work better with different types of consumers
- Strategies for brand, marketing and product development
Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth.
- Customised PowerPoint report
- Detailed Excel workbook
- Dynamic visual dashboard
- Final presentation
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Advertise your brand’s leadership, credibility and superiority to consumers effectively
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