Whitespace Analysis

Discovering market gaps where unmet customer needs exist.

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Strategic insights for long-term growth and portfolio alignment

Delivering data-driven recommendations that uncover future growth opportunities, guide long-term strategic planning and assess how your portfolio aligns with shifting market trends to support informed decision-making and sustained competitive advantage.

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A proven approach, tailored to your needs


We work closely with you to understand your unique needs, delivering actionable recommendations.  

  • Discovering market gaps where unmet customer needs exist  
  • Identifying areas for product differentiation that are overlooked or underserved
  • Evaluating market readiness to product portfolio expansion 
  • A summary on the state of play in a particular industry or market    
  • Analysis of competition opportunity spaces and consumption unmet needs
  • Recommendations on where to play and how to win   

Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth. 

  • Customised PowerPoint report 
  • Library of case studies to inspire innovation  
  • Final presentation 
  • In-person or virtual workshop 

Latest technologies and techniques

We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.

Global network

With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.

Insights with a human touch

The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.

NPD Tracking

Anticipate and proactively adapt to new product developments using custom research

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Product Positioning

Analyse the positioning, claims and benefits of products to inform your product placement

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