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We explore key areas of the consumer landscape to help you expand your customer base. Our experts identify demographic shifts, changing consumer preferences across diverse markets and the correlation between income and expenditure patterns that are driving purchasing decisions.
By understanding these core themes, your business can craft personalised consumer experiences that align products, pricing and marketing strategies with customer values and needs. A tailored approach enhances relevance and will drive long-term success.
Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Watch nowBeyond Affordability is one of Euromonitor International’s five new Trending Topics for the year ahead. We have identified these topics as the most crucial cross-industry trends that businesses need to prioritise to remain competitive.
The Trump administration’s continued focus on “America First” is reshaping global trade dynamics. With risks and uncertainty surrounding tariffs, cross-border logistics, and trade restrictions, reassessing reliance on the US market and diversifying into new consumer markets has become the top strategic imperative for businesses. This article provides a data-led guide to where businesses should look next and why, using our Alternative Market Opportunity Index.
President Trump’s 2025 package of higher tariffs, tax cuts and tighter immigration controls is reshaping US consumer markets. Uncertainty and rising inflation expectations are dampening demand, and spending growth across all categories is expected to moderate, with no clear winners. While many incentives may sunset with the 2029 term limit, elevated tariffs and weaker investment incentives are likely to suppress confidence and spending for at least another two years post-administration.
Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Improve your approach to consumer segmentation with actionable insights from this episode of Opportunity Minded.
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
Get ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
This webinar will explore how Korean companies and brands are aligning their business strategies to meet the rising expectations of Southeast Asian consumers, and how local companies are leveraging the K-Wave to connect with their markets.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.
Find the right trends for your business with our workbook. Your next opportunity could be a few clicks away.
Our research enables you to build tailored consumer profiles for different countries through the lens age, household types, income and expenditure patterns. By incorporating consumer survey data, we provide deeper insights into the behaviours, trends and influences shaping purchasing decisions and lifestyle choices.
Assess different consumer segments across demographics and economic indicators to help tailor products and build effective marketing strategies for a diverse range of consumers.
Start unpacking the biggest consumer trends, demographic shifts and understand how different income and expenditure patterns are influencing your consumer's purchasing decisions.
Unbanked population analysis; financial access evaluation; consumer behaviour understanding
Market sizing; feasibility evaluation
Product potential analysis; growth opportunity identification; market trend analysis
Align products with family size shifts; address changing consumer demands; innovate to stay competitive
Spot growth potential; target emerging consumer segments
Build detailed demographic profiles; enhance client marketing strategies
Strategy development; youth engagement; brand loyalty enhancement
Income segmentation; market prioritisation; customised marketing
Revenue optimisation; competitive positioning; profitability improvement
Consumer type analysis; key demographic identification; customised marketing strategies
Global, regional and national lifestyle trend evaluation; consumer behaviour examination; product development insights
Channel preference identification; shopping motivation exploration; distribution strategy optimisation
Euromonitor’s market research reports are an excellent starting point to understand which demographic shifts are taking place and how they will impact different aspects of life. For more detailed data analytics and insights around how these changes will affect specific economies, governments and consumer markets, Passport is the resource you need.
Our Passport spending by income bands tool allows you to analyse and compare a variety of trends and their impact on consumer expenditure across countries. For more custom research on how these factors will directly impact your industry, business and target consumer segment, our consulting team is ready to help.
Euromonitor’s market research reports are an excellent starting point to understand how consumer behaviours alter according to regions and countries. For more detailed data analytics and insights, combined with the ability to directly access consumer survey data, Passport is the resource you need.
