Want to understand what influences consumer behaviour in different countries? Our team of consumer experts includes analysts in 100+ countries, helping you stay close to your consumer.
Connect with your target consumer through tailored strategies
We explore key areas of the consumer landscape to help you expand your customer base. Our experts identify demographic shifts, changing consumer preferences across diverse markets and the correlation between income and expenditure patterns that are driving purchasing decisions.
By understanding these core themes, your business can craft personalised consumer experiences that align products, pricing and marketing strategies with customer values and needs. A tailored approach enhances relevance and will drive long-term success.
How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.
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Our research enables you to build tailored consumer profiles for different countries through the lens age, household types, income and expenditure patterns. By incorporating consumer survey data, we provide deeper insights into the behaviours, trends and influences shaping purchasing decisions and lifestyle choices.
Assess different consumer segments across demographics and economic indicators to help tailor products and build effective marketing strategies for a diverse range of consumers.
Start unpacking the biggest consumer trends, demographic shifts and understand how different income and expenditure patterns are influencing your consumer's purchasing decisions.
Unbanked population analysis; financial access evaluation; consumer behaviour understanding
Market sizing; feasibility evaluation
Product potential analysis; growth opportunity identification; market trend analysis
Align products with family size shifts; address changing consumer demands; innovate to stay competitive
Spot growth potential; target emerging consumer segments
Build detailed demographic profiles; enhance client marketing strategies
Strategy development; youth engagement; brand loyalty enhancement
Income segmentation; market prioritisation; customised marketing
Revenue optimisation; competitive positioning; profitability improvement
Consumer type analysis; key demographic identification; customised marketing strategies
Global, regional and national lifestyle trend evaluation; consumer behaviour examination; product development insights
Channel preference identification; shopping motivation exploration; distribution strategy optimisation
Euromonitor’s market research reports are an excellent starting point to understand which demographic shifts are taking place and how they will impact different aspects of life. For more detailed data analytics and insights around how these changes will affect specific economies, governments and consumer markets, Passport is the resource you need.
Our Passport spending by income bands tool allows you to analyse and compare a variety of trends and their impact on consumer expenditure across countries. For more custom research on how these factors will directly impact your industry, business and target consumer segment, our consulting team is ready to help.
Euromonitor’s market research reports are an excellent starting point to understand how consumer behaviours alter according to regions and countries. For more detailed data analytics and insights, combined with the ability to directly access consumer survey data, Passport is the resource you need.
