Trend Activation

Power innovation by recognising future trends.

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Turn market trends into tactical strategy

A data driven trends analysis at macrolevel, narrowing to implications across channel, industry, or category of focus that enables your business to develop tactical next steps for your strategy.

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A proven approach, tailored to your needs


We work closely with you to understand your unique needs, delivering actionable recommendations.  

  • Identifying and prioritising high impact trends to the category, industry and channel of focus   
  • Understanding the "why" behind trends to anticipate and plan for long-term market shifts     
  • Shaping the portfolio evolution and direction to avoid reactionary moves to short-term trend spikes    
  • A prioritised list of trends tailored to your business’s offerings  
  • A trendline representing short, medium and long-term opportunities   
  • Inspirational case studies demonstrating trend manifestation   

Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth. 

  • Customised PowerPoint report (one off or with quarterly updates) 
  • Final stakeholder presentation 
  • Virtual or onsite workshop to engage internal teams 

Latest technologies and techniques

We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.

Global network

With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.

Insights with a human touch

The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.

NPD Tracking

Anticipate and proactively adapt to new product developments using custom research

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Product Positioning

Analyse the positioning, claims and benefits of products to inform your product placement

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