Advertising and media agencies

At Euromonitor International, we understand the fast-paced demands of advertising and media agencies like yours. You’re not just looking for insights–you need actionable intelligence that helps you deliver high-impact campaigns and win new clients.

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Turn your creative ideas into data-backed strategies

Strategists, planners and commerce teams rely on Euromonitor International’s research to understand their clients’ industries and connect more effectively with target audiences.

 

Whether you're part of a large global agency group or a specialist independent agency, our insights across industries, categories, companies and brands can support your work. They help you refine strategies, identify opportunities and drive results aligned with your clients’ goals. With our expertise, you can stay ahead in a fast-changing market, make data-driven decisions and position your clients for long-term success.

Win new pitches with confidence

Secure new pitches with confidence by showcasing data-driven strategies, innovative ideas and creative solutions tailored to meet client needs. Highlight your expertise and proven results to leave a lasting impression.

Measure your clients' performance

Compare your clients' performance to competitors across categories, channels and countries with our internationally comparable company and brand share statistics. Strengthen the positioning and claims of your clients' brands by showcasing the wider industry landscape.

Deepen your audience insights

Gain deep insights into clients' audiences and consumers by analysing their behaviours, preferences and needs. Leverage this understanding to craft tailored campaigns that truly resonate and drive impactful results.

"Every time I go to Passport, I start clicking around, asking questions and getting all these interesting answers."

Jason Goldberg
Chief Commerce Strategy Officer
 
Publicis Groupe

How our research helps

 

We work with a wide range of clients, from full-service advertising agencies to specialised firms focused on media buying, digital strategy, brand consulting, loyalty marketing and public relations. Leverage our deep consumer insights and industry expertise to strengthen every aspect of your agency’s operations and drive the success of your clients’ brands.

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Showcase your expertise with our industry overviews and category reports. Strengthen your presentations with insights on competitor strengths, marketing strategies and emerging trends. Build trust by bringing actionable, data-driven ideas to the table.

Create campaigns aligned with local preferences using insights from our global network of analysts. Explore lifestyles, incomes, attitudes and behaviours to uncover what drives decisions. Tap into our local market expertise to discover your next big opportunity.

Our research provides the essential marketplace context needed to complement insights from other sources. Effortlessly identify category market sizes, top companies, leading brands and prominent channels across both developed and emerging markets.

Save time and boost efficiency with expert answers to your key questions and advanced data analytics tools. Use our actionable insights to respond faster to client RFPs, pivot campaign strategies and make informed decisions that drive better results for your clients.

Use our Passport data integration services to enhance your current workflows. With access to in-depth insights, you can refine your strategies and make data-driven decisions—perfect for driving smarter ad campaigns, optimising targeting and enhancing media planning for more effective outcomes.

Award-winning research into markets, economies and consumers

We provide a knowledge hub, customised research and the right reports to ambitious clients to help you achieve growth.

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Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?

Custom Research

Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.

Report Store

Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.

Insights

7 May 25 | GMT: 03:00 PM

Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.

Digital Native Brands: The next frontier of CPG disruption

Digital Native Brands (DNBs) have quickly evolved from experimental start-ups to some of the most innovative forces in global consumer markets. Download our report to uncover why DNBs are both a threat and an opportunity for CPG players and why FMCGs must integrate them into future growth strategies.

How we help you succeed

Looking to gain the insights that will take your agency’s campaigns to the next level? Whether you’re pitching a key account, crafting a winning campaign, or seeking new ideas, we’ll give you the data and tools to succeed. Reach out today and unlock your growth potential.

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