Consumer journey analysis for optimised engagement and experience design
Customised analysis of the full consumer shopping journey—from initial research and consideration through to purchase and post-purchase behaviour—revealing key decision drivers, pain points and opportunities to enhance engagement and loyalty.
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A proven approach, tailored to your needs
We work closely with you to understand your unique needs, delivering actionable recommendations.
- Gaining insights on where and how buyers can be approached
- Ensuring the right message is delivered to the right places
- Streamlining strategy and marketing expenditure to where they have an impact
- Consumer insights research with consumers or customers
- A step-by-step analysis of the consumer journey from pre-purchase triggers to post-purchase experience
- Insights on how and where buyers can be approached
Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth.
- Customised PowerPoint report
- Detailed Excel workbook
- Dynamic visual dashboard
- Final presentation
Latest technologies and techniques
We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.
Global network
With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.
Insights with a human touch
The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.
Advertise your brand’s leadership, credibility and superiority to consumers effectively
Learn morePinpoint the ideal consumer segments for your products and services.
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