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We explore key areas of the economic landscape to provide you with a deeper understanding of socio-economic trends and macroeconomic forecasts to help guide business planning and investment strategies.
By delivering insights on economic trends, inflation rates, labour market dynamics and global trade patterns, we help you future proof and align your strategies with changing economic conditions.
Euromonitor International’s Economies Team secured 13 first-place prizes for exceptional economic forecasting at the FocusEconomics 2024 Analyst Forecast Awards.
8 of the 10 largest global FMCG companies rely on our economies data and analysis to enhance their decision-making.
Our economic specialists have provided in-depth commentary and data-driven insights around global trade, finance and macroeconomic trends for premier publications including CNN, BBC, Bloomberg and Nikkei.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Learn moreThe global economy began adapting to a shifting trade landscape and demonstrated resilience in H1 2025, supported by easing energy prices and front-loading trade activity. However, fresh US tariff hikes and persistent uncertainty are set to constrain global growth from H2 2025.
On 7 August, 2025, US' new tariffs, ranging from 10% to 41%, officially took effect. The new trade regime introduces a complex mix of duties that will have diverse impacts across countries, industries, and consumers. While some uncertainty remains, the higher tariff levels signal a further major shift in global trade dynamics, requiring companies to recalibrate their pricing strategies, supply chains, and risk management frameworks to stay competitive and resilient.
The US-EU trade deal announced on 27 July 2025 brings some much needed clarity to global markets amid ongoing geopolitical and trade volatility. It carries significant implications for the US, the EU and the broader global economy, accelerating shifts in trade flows, industrial strategies and geopolitical alignments.
Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Our economic growth forecasts for the US have been revised downwards for 2025 at the same time as inflation forecasts have risen. In this video, Lan Ha, Head of Insights for Economies and Consumers, examines the impact of continuing tariffs and escalations of the trade war, which could push the US economy into recession with inflation rising to 6-7%. This stagflation scenario complicates business strategies, threatening profit margins and requiring new growth avenues. However, scenario planning can help businesses navigate this uncertain environment and identify new growth opportunities.
Watch this panel to unpack the impact of Trump’s tariffs on the global trade landscape. You’ll gain insights to help you operate in today’s volatile economy as policy shifts continue at speed.
Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
What's the global economic outlook for 2025? And how will current projections impact consumer spending power or business opportunities? Find those answers in our webinar. Watch now.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Your mid-year outlook for the global economy in 2025. Find the latest projections for GDP growth and inflation to support your strategy and scenario planning.
Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.
Using our economic research you have access to up-to-date macroeconomic forecasts and can compare different economic scenarios to plan ahead.
Navigate complex economic environments, assess growth opportunities, manage risk and drive long-term success to remain competitive and resilient in changing economic conditions.
Build resilient strategies and make smarter investments with in-depth economic analysis with the insights into socio-economic trends, inflation, labour markets and global trade.
Assess future demand and costs; anticipate volatility; identify risks and growth opportunities
Populate forecasts; scenario testing; revenue growth projections
Market entry guidance; expansion and investment planning; strategic decisions with data-driven insights
Operational risks; labour market potential; business environment analysis
Assess costs of doing business; prospects for innovation; overall business competitiveness
Skills gap analysis; workforce development; policy-making support
Track raw materials; prepare for disruptions and price shocks; adjust sourcing strategies; assess environmental impact
Identify export opportunities; negotiate trade agreements; assess economic conditions
Inform strategies; optimise future investments; risk evaluation
Identify prospective markets; tailor marketing; new product strategies
Track urbanisation patterns; socio-economic developments; policy shaping
Urban socio-economic analysis; market entry guidance; expansion planning
Euromonitor’s market research reports are an excellent starting point to understand how global economies will be impacted by domestic and external shocks. For more detailed data analytics and insights, combined with the ability to pressure test different economic scenarios, Passport is the resource you need.
Passport allows you to compare the strengths and weaknesses of different economies through data analytics and insights. Alternatively, if you require custom research to understand areas best primed for growth and expansion, relevant to your industry, our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point to understand the landscape of different countries. For more detailed data analytics and insights, Passport’s income distribution model helps you compare incomes by city and evaluate the level of impact different macroeconomic scenarios will have.
