Economies

We are recognised as one of the leading macroeconomic forecasters, helping you identify and navigate markets most favourable for investment and expansion.

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Build resilient strategies and invest smarter with economic analysis

We explore key areas of the economic landscape to provide you with a deeper understanding of socio-economic trends and macroeconomic forecasts to help guide business planning and investment strategies. 
 
By delivering insights on economic trends, inflation rates, labour market dynamics and global trade patterns, we help you future proof and align your strategies with changing economic conditions.  

Economic themes

Award-winning expertise

Euromonitor International’s Economies Team secured 13 first-place prizes for exceptional economic forecasting at the FocusEconomics 2024 Analyst Forecast Awards.

Trusted by industry leaders

8 of the 10 largest global FMCG companies rely on our economies data and analysis to enhance their decision-making.

Featured in the top media

Our economic specialists have provided in-depth commentary and data-driven insights around global trade, finance and macroeconomic trends for premier publications including CNN, BBC, Bloomberg and Nikkei.

Economic insights

3 Dec 25 | GMT: 03:00 PM

Economic Outlook for 2026: Global Forecasts and Insights

What's the global economic outlook for 2026? How will current projections impact consumer spending power, income growth and business opportunities? Find those answers in our webinar.

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Economies Consumer Trends Industrial Markets

US-Israel-Iran War Set to Impact the Global Economy, Oil Markets, and Consumers

The US/Israel-Iran war, launched on 28 February, has introduced a material geopolitical shock into global markets. Given the region’s economic scale and its critical role in global energy supply, the consequences reach far beyond regional security, affecting the global economy, commodity markets and consumers. The risk of oil price surges, rising inflation and travel disruption is significant, although the full extent of the impact will depend on how long the war lasts.
Economies Consumer Trends

New Tariffs, New Uncertainty, and New Business Strategies

The US Supreme Court’s landmark ruling on 20 February 2026 found that President Trump’s use of emergency powers to impose tariffs was unlawful. Far from reducing trade policy volatility, the Court’s decision – and the White House’s immediate pivot to alternative tariff tools – have increased uncertainty for trading partners, companies and consumers. Understanding the implications of this shift and its consequences is crucial for stakeholders to adapt strategically and make informed decisions.
Economies Trump Policies

Global Economic Outlook: Q1 2026

Global growth is expected to remain resilient in 2026. Accommodative monetary policy, more agile supply chains and surging AI investment will sustain expansion, but not restore more robust momentum. Shifting trade policies and persistent geopolitical risks will keep growth constrained and uneven across markets. Emerging economies, led by India and ASEAN, are set to be the main engines of global growth.
Economies Business Dynamics

Introducing Euromonitor's Trending Topics

Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
Economies Wellness

US Economy at Risk from Prolonged Tariff Policies

Our economic growth forecasts for the US have been revised downwards for 2025 at the same time as inflation forecasts have risen. In this video, Lan Ha, Head of Insights for Economies and Consumers, examines the impact of continuing tariffs and escalations of the trade war, which could push the US economy into recession with inflation rising to 6-7%. This stagflation scenario complicates business strategies, threatening profit margins and requiring new growth avenues. However, scenario planning can help businesses navigate this uncertain environment and identify new growth opportunities.
Economies Economy, Finance and Trade

Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
Health and Beauty Lifestyles
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Navigate global economies and their impact on your business

 

Using our economic research you have access to up-to-date macroeconomic forecasts and can compare different economic scenarios to plan ahead.
 
Navigate complex economic environments, assess growth opportunities, manage risk and drive long-term success to remain competitive and resilient in changing economic conditions.

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Prepare for economic changes

Build resilient strategies and make smarter investments with in-depth economic analysis with the insights into socio-economic trends, inflation, labour markets and global trade.

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  • 40+ years of historic data and forecasts to 2040
  • Over 200 countries and regional aggregates researched
  • Monthly and quarterly updates of macroeconomic indicators
  • Quarterly global economic forecast reports
  • Annual political, economic, social and technological analysis
  • Pressure test alternative economic scenarios
  • Global, regional and country reports
Economic analysis

Assess future demand and costs; anticipate volatility; identify risks and growth opportunities

Financial modelling

Populate forecasts; scenario testing; revenue growth projections

Strategic advisory

Market entry guidance; expansion and investment planning; strategic decisions with data-driven insights

  • 40+ years of historic data and forecasts to 2040
  • Monthly and quarterly updates of key economic indicators
  • Over 200 countries and regional aggregates researched
  • Insights into business operating environments, regulatory burdens,  labour conditions and skills in 103 countries
Risk assessment

Operational risks; labour market potential; business environment analysis

Strategic planning

Assess costs of doing business; prospects for innovation; overall business competitiveness

Policy guidance

Skills gap analysis; workforce development; policy-making support

  • Over 40 years of historic data and forecasts to 2040 for commodity prices and agriculture producer prices
  • Over 200 countries and regional aggregates researched
  • Monthly updates of commodity price data
  • Datasets covering agriculture, energy and other resources, commodity prices and environmental topics like biodiversity, water, pollution and waste
  • Country reports
Supply chain management

Track raw materials; prepare for disruptions and price shocks; adjust sourcing strategies; assess environmental impact

Trade analysis

Identify export opportunities; negotiate trade agreements; assess economic conditions

Investment planning

Inform strategies; optimise future investments; risk evaluation

  • 18 years of historic data and forecasts to 2040
  • More than 300 indicators across 1,200+ cities, covering the economy, labour, population, households, incomes and spending patterns
  • Cities income distribution model
  • Analysis of city socio-economic trends
Market expansion

Identify prospective markets; tailor marketing; new product strategies

Urban analysis

Track urbanisation patterns; socio-economic developments; policy shaping

Strategic insights

Urban socio-economic analysis; market entry guidance; expansion planning

Questions we help answer

Euromonitor’s market research reports are an excellent starting point to understand how global economies will be impacted by domestic and external shocks. For more detailed data analytics and insights, combined with the ability to pressure test different economic scenarios, Passport is the resource you need.

Passport allows you to compare the strengths and weaknesses of different economies through data analytics and insights. Alternatively, if you require custom research to understand areas best primed for growth and expansion, relevant to your industry, our consulting team is ready to help you.  

Euromonitor’s market research reports are an excellent starting point to understand the landscape of different countries. For more detailed data analytics and insights, Passport’s income distribution model helps you compare incomes by city and evaluate the level of impact different macroeconomic scenarios will have.  

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