The Marseille in France report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.
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MARSEILLE HIGHLIGHTS
Marseille performs relatively well in terms of labour productivity, despite the boost Paris gives to the rest of France. GVA per employee was 3.8% higher in Marseille than in the rest of the country in 2016. The city derives a large part of its economic strength from its port, which is the largest in France, as well as export and tourism activities.
Lower disposable income compared to the rest of the country
A very small premium in labour productivity in Marseille over the rest of France does not result in greater levels of disposable income in the city. Disposable incomes were 3.3% lower in Marseille compared to the rest of the country in 2016. A decreasing share of GVA arising from high value-added sectors, such as business services, and a larger proportion of GVA coming from manufacturing contribute to these results.
Consumers prefer spending on basic necessities
Consumer expenditure per household (excluding transport and housing) in Marseille was smaller compared to the rest of France (-3.5% in 2016). Given lower disposable incomes in the city, households show a greater preference for basic necessities, such as food and non-alcoholic beverages (+2.1% in absolute spending).
Marginally higher spending on transport and housing than the rest of the country
Expenditure on transport and housing per household was 0.4% higher in Marseille than in the rest of France in 2016. The main constraint on the city's affordability is more pronounced spending on housing, which accounts for the largest share of total consumer spending in the city. Meanwhile, public transport in Marseille is underdeveloped, and a much smaller proportion of people use it compared to Paris or Lyon.
The Marseille in France market research report includes:
- Major Marseille cities scorecard
- Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
- Historic data on population, consumer expenditure, digital consumer and other indicators
- Five-year forecasts of trends and city growth
The Marseille in France in Marseille report answers:
- How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
- Which cities will be the fastest growing in Marseille?
- What is the consumer market potential in specific cities?
- Which cities in Marseille have the largest number of wealthy consumers?
- How does the city affordability differ across country and region?
- How does labour productivity differ across cities?
- What is the household profile in different cities?
Marseille in France
HEADLINES
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Inform your marketing, brand, strategy and market development, sales and supply functions This cities review originates from Passport, our Cities market research database.
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