PROSPECTS AND OPPORTUNITIES
Online bookings will continue to grow, with direct transactions gaining ground
Over the forecast period, bookings in Denmark are expected to rise in retail value terms (adjusted to constant 2025 prices), reflecting Danes’ enduring interest in travel and their financial capacity to do so. Digitalisation will continue to reshape booking behaviours: online bookings are increasing overall, with mobile devices - smartphones and tablets - capturing an ever-growing share of transactions.
Industry consolidation will continue apace, while AI bring about greater efficiencies
In a significant development, two leading trade associations - the Danmarks Rejsebureau Forening (DRF) and Rejsearrangører i Danmark (RID) - merged on 1 April 2025 to form REJS – Travel Industry Denmark. Representing over two-thirds of industry turnover, REJS aims to present a unified voice for travel intermediaries, enhancing their influence in media, policymaking, and lobbying efforts.
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Overview:
Understand the latest market trends and future growth opportunities for the Booking industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Booking in Denmark?
- Which are the leading companies in Booking in Denmark?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Booking in Denmark - Category analysis
KEY DATA FINDINGS
Continued shift towards online bookings
Booking.com retains leadership amid competitive and legal challenges
Online bookings will continue to grow, with direct transactions gaining ground
Industry consolidation will continue apace, while AI bring about greater efficiencies
Travel in Denmark - Industry Overview
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
DISCLAIMER
The following categories and subcategories are included:
Booking
- Booking Offline
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- Mobile Travel
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- Leisure Air Travel Online via Direct
- Leisure Air Travel Online via Intermediaries
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- Leisure Air Travel Offline via Direct
- Leisure Air Travel Offline via Intermediaries
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- Leisure Car Rental Online via Direct
- Leisure Car Rental Online via Intermediaries
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- Leisure Car Rental Offline via Direct
- Leisure Car Rental Offline via Intermediaries
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- Leisure Cruise Online via Direct
- Leisure Cruise Online via Intermediaries
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- Leisure Cruise Offline via Direct
- Leisure Cruise Offline via Intermediaries
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- Leisure Experiences and Attractions Online via Direct
- Leisure Experiences and Attractions Online via Intermediaries
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- Leisure Experiences and Attractions Offline via Direct
- Leisure Experiences and Attractions Offline via Intermediaries
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- Leisure Lodging (Source) Online via Direct
- Leisure Lodging (Source) Online via Intermediaries
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- Leisure Lodging (Source) Offline via Direct
- Leisure Lodging (Source) Offline via Intermediaries
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- Leisure Packages Online via Intermediaries
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- Leisure Packages Offline via Intermediaries
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- Leisure Surface Travel Online via Direct
- Leisure Surface Travel Online via Intermediaries
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- Leisure Surface Travel Offline via Direct
- Leisure Surface Travel Offline via Intermediaries
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- Leisure Other Travel Products Online via Direct
- Leisure Other Travel Products Online via Intermediaries
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- Leisure Other Travel Products Offline via Direct
- Leisure Other Travel Products Offline via Intermediaries
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- Business Air Travel Online via Direct
- Business Air Travel Online via Intermediaries
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- Business Air Travel Offline via Direct
- Business Air Travel Offline via Intermediaries
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- Business Car Rental Online via Direct
- Business Car Rental Online via Intermediaries
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- Business Car Rental Offline via Direct
- Business Car Rental Offline via Intermediaries
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- Business Lodging Online via Direct
- Business Lodging Online via Intermediaries
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- Business Lodging Offline via Direct
- Business Lodging Offline via Intermediaries
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- Business Other Online via Direct
- Business Other Online via Intermediaries
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- Business Other Offline via Direct
- Business Other Offline via Intermediaries
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- Travel Intermediaries Online
- Travel Intermediaries Offline
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- Direct Suppliers Online
- Direct Suppliers Offline
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Booking research and analysis database.
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