On April 17 and 18, 2026, Prague will become the meeting place for an industry in transition. For two days, at EVO NXT 2026 everything will revolve around next-generation products – from vapes and pouches to heat-not-burn and CBD.

As a modern business festival, EVO NXT offers a unique platform for the industry – and in 2026 it will take place in one of Europe's most dynamic cities, in the midst of an exciting market environment. In countries such as Czechia, Poland, and Romania, demand for alternative nicotine products is growing rapidly according to industry experts – supported by regulatory developments, health campaigns, and changing consumer habits.

At EVO NXT, manufacturers, retailers, distributors, associations, and experts from science and politics come together to expand their networks and exchange ideas on the latest market trends, regulatory developments, and product innovations. 

The business festival offers valuable insights into changing markets as well as into the internationally diverse regulatory landscapes. It also offers companies a unique opportunity to present themselves to a large audience of trade visitors with concrete purchasing or investment intentions in a modern environment.

Session title: Navigating the future: Innovation, regulation and sustainability in the NGP Era

Session description: The transition from combustible tobacco towards NGPs is expected to accelerate globally over the next decade, with Europe playing a key role in this turnaround. This presentation aims to highlight the challenges the tobacco industry will face to manage the disruption generated by the emergence of NGPs in a context of increasing innovation and regulatory scrutiny.

Date and time of the Euromonitor session: 17 April 2026, 13:00–13:30 CET

Name and title of the Euromonitor speaker: Jose Becerril, Senior Consultant

Discount code: EVO26-FREE-B