Food and Hospitality Asia 2026
Food & Hospitality Asia 2026 marks the powerful reunion of Food & Beverage, HoReCa and ProWine, bringing together the full spectrum of Asia Pacific’s vibrant F&B and hospitality industries under one roof.
As the region’s F&B market is projected to surpass US$3.3 trillion by 2034¹ and the hospitality sector is expected to reach US$181.2 billion by 2029², FHA 2026 offers an unmatched platform to connect with decision-makers, showcase innovations, and tap into booming demand fueled by rising tourism, culinary exploration, and digital transformation. This is your opportunity to be at the forefront of Asia’s next wave of industry growth.
Session titles:
1. Flavours of Success: The Rise of Chinese F&B brands in Southeast Asia
2. Feeding Longer Lives: How Personalized Nutrition Is Shaping the Future of Food
Session descriptions:
1. The rise of Chinese F&B brands such as Luckin and Mixue is reshaping Southeast Asia’s consumer landscape. This trend is known as the next Asian wave, identified as one of Euromonitor’s Top Global Consumer Trends for 2026.
This wave of expansion is intensifying competition, impacting regional and local brands. As such, local food and beverage players must move swiftly to match Chinese brands’ strengths in digital innovation, aggressive pricing, and robust supply chains, or risk losing share in this dynamic, high-growth market.
2. This session explores how advances in geroprotective food ingredients, wearable devices, glycemic response research, and gut microbiome insights are transforming the way foods are designed, recommended, and consumed. It will also highlight how the convergence of nutrition food technology, and culinary innovation is creating new opportunities for the food industry to develop smarter, targeted solutions.
Date and time of the Euromonitor sessions:
1. 21 April 2026, 11:45–12:15 SGT
2. 23 April 2026, 16:00–17:00 SGT
Name and title of the Euromonitor speakers:
1. Nathanael Lim, APAC Insight Managers: Beverages
2. Emil Fazira, Asia Pacific Insight Manager–Food