CosmeticBusiness is a unique source of new cosmetic product ideas, pooling the entire network to efficiently conceptualise and implement them. As the only international trade fair, it exclusively brings together cosmetics companies with all suppliers involved in the development, production, packaging and marketing of the entire cosmetics product portfolio every year in Germany, the largest cosmetics market in Europe. It is an indispensable mood and trend barometer for decision-makers in the industry.

Session title: Global Consumer Trends: Beauty Rewired

Session description: This presentation explores how rising consumer expectations around value, efficacy and wellbeing are fundamentally reshaping the beauty industry. As consumers become more selective and evidence driven, growth is shifting toward brands that deliver proven performance, emotional relevance and credible innovation. The session examines the dynamic interplay between evolving consumer preferences and industry responses, with a focus on the convergence of beauty with health, technology and lifestyle.

Date and time of the Euromonitor session: 10 June 2026, 13:00–13:30 CET

Name and title of the Euromonitor speaker: Magda Starula, Consultant