V LuxuryLab Global - Brazil

LuxuryLab São Paulo is an international luxury summit that brings together leaders and experts to discuss innovation, technology, sustainability, and consumer trends in the luxury sector. Held on March 16, 2026, at the Hotel Rosewood São Paulo, the event features high‑level talks, executive networking, and exclusive insights, all under the central theme ‘Crafting the Future of Innovation.

Session title: The The New Order of the Luxury Consumer

Session description: Amid a challenging macroeconomic climate and rapidly evolving consumer expectations, the luxury industry is undergoing a profound transformation. No longer defined solely by material wealth, luxury is shifting from product-centric models to experience-driven engagement. Wellness, experience, lifestyle, and emotional fulfilment are emerging as the new status symbols, prompting luxury brands to rethink their value propositions and deepen their relevance in consumers’ lives whist also exploring new pockets of wealth in markets and regions like Brazil and the wider Latin American landscape.

Date and time of the Euromonitor session: 16 March 2026, 09:30–10:00 BRT

Name and title of the Euromonitor speaker: Fflur Roberts, Global Insights Manager: Luxury Goods