Fflur Roberts, Head of Luxury Goods at Euromonitor International, explores how luxury brands are increasingly using dining experiences to strengthen customer engagement, build loyalty and create deeper emotional connections. The article examines the rise of fashion and food collaborations, highlighting how experiential luxury and premium food service are becoming important drivers of growth as consumers place greater value on immersive, wellness-focused and culturally relevant experiences.

Spiros Malandrakis, Global Lead of Alcoholic Drinks Research at Euromonitor International, discusses how increasingly frequent and intense heatwaves are creating new challenges for the alcoholic beverages industry. The article explores how extreme temperatures can influence drinking habits, consumer spending and production costs, highlighting the complex impact of climate change on beverage demand across Europe.

Kayla Villena, global insight manager for beauty and personal care, shares insights into why and how the beauty industry is undergoing a major demographic shift.

The rising interest in plant-based diets is transforming the retail landscape, with consumers driving demand for innovative vegan and vegetarian products. It highlights evolving preferences around sustainability, health, and product variety, forcing brands and retailers to rethink traditional offerings.

Alcohol consumption is declining globally due to health concerns, financial pressures and changing social habits, with industry data showing steady drops in overall drinking and significant market disruption. Euromonitor data highlights this shift as consumers increasingly reserve alcohol for special occasions and opt for moderation or alternatives.

China’s retail sector is rapidly shifting toward hard discount supermarkets driven by value-seeking consumers and private label strategies.