E-Commerce Market Tracking

Uncover how to win online through digital strategy optimisation.

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Optimise your online channel strategy for smarter growth

Do you know which online platforms to prioritise to future-proof your digital strategy and maximise sales growth? Should you focus your resources on leading e-commerce retailers, specialist platforms, direct-to-consumer channels, or third-party marketplaces?

 

We offer customised online sales measurement data designed to help you refine your online strategy through targeted prioritisation. Use tailored insights to evaluate retailer attractiveness, identify high-potential platforms for strategic partnerships and track competitor dynamics across digital channels. Understand market size, share and performance across categories, subcategories, brands and retailers — and adjust your investments to stay ahead of the curve. 

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A proven approach, tailored to your needs


We work closely with you to understand your unique needs, delivering actionable recommendations.

  • Track online category-level market sizes and shares to guide strategic decisions 
  • Understand sub-channel distribution and retailer performance across digital platforms
  • Benchmark competitor and brand activity with detailed insights into online trends and channel dynamics 
  • Online category level market sizes and shares   
  • Online sub-channel distribution and retailer shares   
  • Detailed insights on competitor and brand performance, digital industry and category trends and online channel distribution 

Prioritise which opportunities to pursue using data analytics and insights to guide you on your pathway to growth. 

  • Detailed Excel Workbook 
  • Power BI Dashboard 
  • Customised PowerPoint executive summary  
  • Final Presentation 

Latest technologies and techniques

We use the latest technologies and best data sources to build rich and robust data. That means interpreting 50+ years of global and local data alongside the fresh insights you need.

Global network

With analysts based in 100 countries and our industry specialist teams, you get access to our global research. Not every consultancy offers this additional layer of local, on-the-ground expertise.

Insights with a human touch

The collective knowledge and experience of our consulting team adds a human touch to our data. We can understand your challenges quickly because we have often encountered similar questions elsewhere.

E-Commerce

Eliminate the guesswork from tracking online sales and see who is winning online

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Channel Forecasting

Prioritise distribution channels effectively and optimise resource allocation

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