Menstrual care in Cameroon experienced notable growth in 2025, with retail volume increasing by 6% to reach 445 million units and retail value rising by 8% to XAF35.6 billion, reflecting a robust performance relative to the broader Middle East and Africa region. Towels represented the largest area, accounting for the vast majority of retail volume at 443 million units in 2025, driven by their affordability and wide availability. This growth is primarily underpinned by the aggressive entry of loc

Tissue and hygiene in Cameroon delivered mid-single-digit value growth in 2025, but this was slightly below the acceleration seen in some regional counterparts where premiumisation is more pronounced. The Cameroonian landscape stands out for its persistent focus on affordability and essential consumption, driven by a young and urbanising population, rising access to sanitation, and ongoing cost-of-living constraints. Market attractiveness remains high, underpinned by a large and expanding consum

In 2025, nappies/diapers/pants in Cameroon maintained robust volume growth despite mounting economic pressures, recording retail sales of 470 million units, a 5% increase from 2024. This performance is supported by the country’s large infant population, ensuring a strong demographic base for ongoing demand. However, inflation, driven by higher food prices, rising transport costs after fuel subsidy cuts, and persistent energy bills, put further strain on household budgets, prompting many parents

In 2025, wipes in Cameroon achieved improved value growth, with retail sales reaching XAF1.3 billion, a 6% increase from the previous year. This outperformed the wider tissue and hygiene context in the region, where structural challenges, currency weakness, volatile freight costs, and supply disruptions, remained persistent. Despite these pressures, wipes usage has broadened beyond traditional baby care, increasingly serving dynamic needs such as make-up removal and general personal hygiene.

Retail tissue saw notable value growth in 2025, outpacing many regional markets due to the deepening integration of tissue products into the daily routines of Cameroonians. Retail volume reached 17,200 tonnes, up 3% from 2024, while retail value rose to XAF64 billion, reflecting a 6% increase from the previous year. Growth was driven by both rising household penetration and the expansion of product use outside the home, reflecting structural shifts in urban lifestyles, evolving sanitation infras

In 2025, away-from-home tissue and hygiene in Cameroon was primarily shaped by affordability constraints and institutional purchasing patterns, resulting in a clear emphasis on basic, low-cost products distributed through wholesale channels. Local and regional suppliers have expanded the availability of economy toilet paper, paper napkins, and hand towels in bulk formats, with a particular focus on serving offices, schools, clinics, and informal foodservice outlets in Douala and Yaoundé. These p

In 2025, bleach in Cameroon experienced steady sales growth, with retail value sales increasing by 4% to XAF8,067 million, driven primarily by economic recovery and changing consumer purchasing behaviour. Price-sensitive buyers increasingly opted for compact and economical packaging, which enabled them to manage household budgets whilst maintaining hygiene standards. Overall, bleach's performance reflected a balance between affordability, availability and the consistent demand for effective hous

In 2025, the air care market in Cameroon experienced growth, driven by affordability and retail distribution. Retail value sales of air care products reached XAF4,350 million, representing a 7% growth. This growth was largely driven by the increasing demand for low-priced sprays and aerosols, which were widely available in informal outlets such as kiosks and small shops. Companies that focused on wide availability and competitive pricing achieved stronger market shares, while premium or imported

In 2025, toilet care in Cameroon experienced growth driven by private label and direct selling disruption, with major supermarket chains and regional retailers expanding their private label cleaning ranges to offer affordable alternatives to established multinational brands. The retail value sales for toilet care in Cameroon reached XAF312 million in 2025, representing a 5% growth from the previous year. The growth of direct selling and social commerce channels in urban centers like Douala and Y

In 2025, the polishes market in Cameroon experienced strong growth characterised by a mix of economic pressures and evolving consumer preferences. Retail value sales increased by 9% to reach XAF619 million. The health and wellness trend significantly shaped the polishes market, driving consumer preference for non-toxic, low-odour, and eco-friendly formulations, particularly in furniture and shoe polishes. Brands that emphasised safer ingredients and environmentally responsible packaging experien

In 2025, the laundry care market in Cameroon saw strong performance, with retail value sales reaching XAF149,968 million, representing a 7% growth from the previous year. This growth was largely supported by the introduction of innovative product formats such as concentrated powders and liquid detergents, which offered strong cleaning performance while using less product per wash. This shift supported sales growth for brands introducing new variants and enabled local producers to defend or expan

In 2025, surface care in Cameroon experienced growth driven by evolving product formats and increasing demand for affordable, multipurpose cleaners. Retail value sales for surface care reached XAF14 billion, representing a 6% growth rate. Consumers increasingly preferred versatile, value-driven products, such as concentrated liquids and small refill packs, which offered flexibility for multiple cleaning tasks whilst stretching household budgets. This shift boosted the presence of local brands, w

Cameroon's home care outperformed regional expectations in 2025, achieving 7% growth and reaching XAF243,389 million in retail value sales, driven by increasing health and wellness awareness, sustainability, and evolving product formats. This attractive growth trajectory is expected to continue, with forecasts indicating sustained demand for hygiene-focused and sustainable products. To capitalise on this trend, brands should prioritise eco-friendly packaging, digital transformation, and direct-t

In 2025, dishwashing in Cameroon experienced growth driven by increasing consumer demand for health and wellness as consumers became more conscious of hygiene, safety, and skin protection. The total retail value of dishwashing products reached XAF52,995 million, with a growth rate of 6% compared to the previous year. Post-pandemic awareness and rising sensitivity to harsh chemicals drove demand for gentler, antibacterial and food-safe liquid detergents, often infused with natural ingredients su

In 2025, the home insecticides market in Cameroon experienced significant growth, driven by the health and wellness trend. The retail value of home insecticides reached XAF13,416 million, representing a 7% growth from the previous year. This growth was largely attributed to consumers becoming increasingly aware of the importance of hygiene and vector-borne disease prevention. The health and wellness trend was further exemplified by SC Johnson's launch of Guardian™ spatial repellent in February 2

Value growth of breakfast cereals in Cameroon in 2025 was supported by rising health awareness, demand for convenience, and wider product variety, but adoption remained limited by high prices and entrenched bread-based breakfast habits. Growth was strongest in children’s cereals, driven by parents seeking more nutritious and diverse breakfast options, supported by expanded ranges and shelf space.

Baked goods growth in 2025 was driven by the price stabilisation of bread and the integration of local flours, supported by government wheat price cuts and VAT removal on wheat substitutes. These measures sustained affordability, boosted bread consumption, and supported steady value and volume growth.

Rice, pasta and noodles continued to see solid demand in 2025, supported by population growth, urbanisation and rising prices of alternative staples, which reinforced their role as affordable carbohydrates. Rice recorded the strongest growth, driven by both mass and premium segments. Going forward, significant investments aimed at reducing import dependence, limiting market volatility, expanding local production, and improving affordability are expected to help moderate retail price increases fo

Value sales of processed fruit and vegetables grew in 2025, driven by rising fresh produce prices and the convenience of shelf stable options. Imports of key products, including canned pears, mixed fruits, corn, and peas, have risen for four consecutive years. Going forward, growth will be supported by persistent food inflation, the growing appeal of Western-style offerings amplified by social media, and the time burden associated with preparing traditional fresh staples.

Amid ongoing cost-of-living pressures and persistent food inflation (+5.6%), staple foods in Cameroon remained resilient in 2025, sustained by demand for essential carbohydrate staples, including rice, bread and pasta. Key government interventions, including the elimination of VAT on local flour substitutes (cassava, plantain, and potato flours) and price control agreements with millers struck in 2024 to reduce the price of a 50kg bag of flour by 7%, helped ease price pressures in essential cate

Processed meat, seafood and alternatives to meat recorded modest value growth in 2025. Sharp declines in shelf stable seafood, resulting from a collapse in sardine imports due to food safety scares, continued to weigh on the overall performance, while high prices limited broader consumer adoption.

Healthy volume growth for energy drinks in 2025, as labourers and students look for an energy boost from energy drinks. Locally produced Reaktor brand also continues to dominate. The outlook is also positive over the forecast period, with little concern about the negative health impacts of energy drinks.

Soft drinks is expected to register moderate volume growth, though consumers remain price sensitive, as inflation lingers. There is a shift towards healthier soft drinks, such as bottled water, and also energy drinks, which are perceived as healthy, in spite of high sugar and caffeine content.

RTD tea sees volume sales fall further in 2025. High prices and limited consumers awareness continues to dampen volume sales. The outlook is also bleak, though there could be demand for reduced sugar offerings.