The number of tourists arriving in South Africa is expected to continue growing over the forecast period, driven by both traditional and emerging source markets. South Africa's appeal as a value-for-money destination remains strong, bolstered by favourable exchange rates and a variety of attractions aimed at attracting long-standing markets such as Europe and the US.
Over the forecast period, South Africa is expected to remain a value-for-money destination, attracting both price-sensitive tourists and those seeking a variety of experiences. With the cost-of-living crisis affecting many traditional source markets such as Europe and North America, South Africa's relatively lower costs, resulting from a weaker local currency against the US dollar and pound sterling, will make it an attractive destination for travellers wishing to stretch their budgets.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See all of our definitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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