The market is dominated by domestic suppliers, as imports account for 34.3% of total market size in 2024. Households drive market demand, with household spending representing 91.4% of total demand in 2024. Turkey has the 12th largest market size for toys and games regionally, with demand reaching USD819 million in 2024. Pilsan Plastik Oyuncak ve San AS is the largest company in Turkey, generating 2.2% of the industry’s total production value in 2024. The industry is fragmented, with the top five companies generating 6.6% of total production value in 2024. The total number of companies increases in 2024, to 2,480 units. The costs of the industry increase by 6.1% in 2024, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 25.7% of production value in 2024, the highest regionally. The industry’s exports share decreases in 2024 to 20.6% of total production output. With production value of USD514 million, Turkey accounts for % of the Western Europe total in 2024.
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Overview:
This Euromonitor industrial report provides unique information on Toys and Games in Turkey: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Turkey: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Household Goods in Turkey report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
This report answers:
- What is the turnover of the Household Goods?
- How the Household Goods will perform in the future?
- Which categories are driving industry's growth?
- Which factors will shape industry’s performance?
- What is the industry’s costs and demand structure?
- How profitable is the industry?
- Is industry’s competitive landscape concentrated or fragmented?
Toys and Games in Turkey: ISIC 3694
HEADLINES
MARKET OVERVIEW
Household Goods
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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- Understand future opportunities and threats within the industry
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