Home and garden retail faces stagnant demand while consumers shift between offline experience and fast growing e commerce. Omnichannel, AI tools, social commerce and personalised digital journeys are reshaping how shoppers discover, design and buy. Retailers must innovate through tech, partnerships, curated assortments and convenience to stay competitive.
Delivery
This report comes in PPT.
Key Findings
Homewares sees increased demand from consumers worldwide due to rise in home cooking trend
Pre-pandemic, the retail market for homewares and home furnishings was significant, especially due to high-value items like sofas and beds. However, compared to home improvement and gardening, the category experienced a steeper decline after the pandemic due to reduced demand. Despite this, homewares, particularly cookware and small utensils, performed well, particularly driven by the growing home cooking trend and change in diets.
Major brands are increasingly investing in marketplaces to improve their online presence
Home and garden brands are increasingly creating their own online marketplaces or partnering with established platforms such as Amazon, Shopee, and Alibaba to expand their digital footprint. By investing in these marketplaces, brands such as IKEA, Lowe’s etc are using advanced logistics, data insights, and targeted marketing strategies to boost sales and strengthen their market presence.
Focus on boosting female participation in DIY projects leads brands to launch targeted campaigns
Home and garden brands are increasingly targeting women and children in their marketing efforts to promote their products, recognising their growing influence in household decision-making. This focus has led to more products designed with women in mind, especially tools and DIY kits, encouraging greater female participation in home improvement projects. Additionally, brands are launching child-friendly furniture, homewares and garden seeds, as they seek segments to chase growth during stagnation.
Rising urbanisation and compact living spaces drive the demand for minimalistic furniture globally
Consumers are increasingly drawn to minimalistic furniture, favouring sleek, simple designs that prioritise functionality and space efficiency. This growing demand is prompting brands to focus on creating versatile, space-saving products such as modular units and foldable designs, that fit seamlessly into compact living environments and cater to consumer preferences for convenience and style.
Key findings
Key facts
Stagnation at global level is best-case scenario for home and garden to 2029
Gardening spend offers the strongest growth prospects, historically and looking ahead
Shape of demand clearly evident when looking across time and category
Expanding marketplaces and wider assortments strengthens retail e-commerce
Home products specialists sustain relevance through experience and differentiation
Department stores fall back while warehouse clubs and convenience retailers grow
Grocery retailers lean into value, while non-grocery accelerates omnichannel
Non-grocery retailers enhance home and garden experiences via physical expansion
Refreshed private label and curated collections help retailers to stay competitive
Convenience and experiential formats reshape home improvement and gardening stores
Screwfix opens city stores to offering convenience to urban areas
E-commerce continues to grow as connected consumers prioritise convenience
Social commerce evolves, enhancing experiences for audiences and seasonal demand
Asia Pacific leads in terms of consumer online trust and marketplace expansion
Data-driven personalisation , AR and AI technologies enhance consumer experiences
Wayfair’s AI tool “Muse” redefines inspiration and personalisation in home shopping
Home and garden retail to evolve from omnichannel to generative engine optimisation
Recommendations for growth
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
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