Our history
Founded in 1972, Euromonitor International has evolved from publishing market reports and directories for the UK market to becoming a leading global provider of data analytics and insights, with 16 international offices.
Explore our storyThrough the decades, we’ve pioneered advances in market research, embracing cutting-edge technology like AI and machine learning. Today we continue to innovate and expand our offerings, helping our clients to make bold, strategic decisions with confidence.
1970s–1980s
Human-led research at global scale Euromonitor is founded with a simple premise: businesses need reliable, comparable intelligence to understand global markets. Our early work focused on rigorous, human‑driven analysis across industries, companies, economies and consumers — creating a foundation of trust that still defines our approach today.
1990s
Expanding our global footprint As globalisation accelerates, we open new offices and build a network of analysts embedded in more than 100 countries. Their on‑the‑ground expertise becomes a defining advantage, helping clients interpret cultural, economic and behavioural forces that shape consumer and market change.
1990s–2000s
Digital transformation begins We pioneer early online research platforms, making global intelligence easier to access and compare. During this period, we establish our globally consistent research taxonomy — a framework that ensures clients can compare categories, channels and countries with clarity and confidence.
2006
AI enters our workflows Long before AI becomes a global conversation, we begin integrating machine learning to strengthen the speed, accuracy and consistency of our research. These early investments set the stage for the human‑plus‑AI approach that defines our intelligence today.
2010s
Passport becomes a unified global intelligence hub Our proprietary platform, Passport, expands into a single destination for market, industry and consumer data. Millions of datapoints, sourced transparently and validated by experts, are brought together to give clients a connected view of global markets.
2020s
Human expertise enhanced by AI We accelerate our use of AI to expand coverage, improve processing and deliver insights faster — always with expert validation at every step. Our approach prioritises transparency, relevance and ethical, privacy‑safe intelligence. Every AI‑powered answer is reviewed by specialists who understand local markets and global context.
Today
Setting the standard in global market intelligence With teams in 16 offices and on-the-ground analysts in 100+ countries, we deliver the local context and global consistency organisations need to navigate change and unlock opportunity. Our blend of human expertise, technology and trusted methodologies gives you the clarity to make confident, high‑stakes decisions.