The population of Australia will continue to steady growth over 2023-2040, driven primarily by immigration, rising life expectancy and stable birth rates. Single households will continue its prevalence, presenting opportunities for businesses in sectors such as leisure, entertainment, and premium goods. However, stubborn inflation is limiting spending power and making consumers look for opportunities to save.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Australia report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Australia report answers:
- How consumers in Australia are changing?
- What are key changes in Australia population, society and generational structure and how it is affecting businesses?
- What is the household structure in Australia and how it is changing consumer landscape?
- What are key income groups in Australia? What is the outlook for the future?
- Where consumers are spending the money in Australia?
- How is the consumer mindset in Australia changing?
- In Australia, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Australia?
Scope
Key findings
Key drivers affecting consumers in Australia in 2023
How developments today shape the consumers of tomorrow
Today 2023: Population growth is influenced by high net migration rate
UK-born population shrinks but China-, India- and Philippines-born population increases
Obesity and activity levels are concerning, despite high participation in physical exercise
Tomorrow 2040: Significant growth in the 65+ cohort leads to increased old-age dependency
Tomorrow: Gen Z market influence will experience rapid increase
Sydney remains the most populous city as the urbanisation rate reaches 92.5%
Opportunities for growth
Case study: University of Sydney launches iEngage app to get school children moving
Today 2023: Single person households rising, but couples with children spend the most
Australians are much less likely to live in apartments, as couples with children require space
Pet-friendly homes remain popular as pets are beloved members of the family
Tomorrow 2040: Increase in single person households leads to more child-free homes
Household heads are ageing but more gender-balanced than elsewhere
High levels of digital adoption but single person households fall behind
Opportunities for growth
Case study: YumGuard capitalises on the increasing health-related focus in pet food
Today 2023: Disposable income shrinks as cost of living soars but the wealthiest spend big
Increase in housing, transport and hotels and catering prices restricts consumer spending
Millennials and Gen Z are the most optimistic generations and plan to increase spending
Tomorrow 2040: 65+ age group sees highest growth in income as rural/urban divide closes
Tomorrow: Older generations benefit from accumulated assets
Sydney remains the consumer expenditure hub of Australia
Opportunities for growth
Case study: Beare Park creates luxury, ready-to-wear garments
Key findings of consumer survey
Younger generations are willing to pay more for quality and nutrition but not locally sourced
Australian bargain-hunters plan to buy more private label/store brand goods this year
Eco-conscious values are on the rise, with Baby Boomers most engaged in green activities
Australians are comfortable with their financial situation but are less able to save regularly
Work-life balance is top priority for Australian workers, but Gen Z prefer a high salary
Opportunities for growth
Case study: Beauty Aqua functional water addresses health and wellbeing needs
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!