Australia’s economy showed modest recovery in 2025 (GDP +1.8%) but households faced the OECD’s steepest income fall (-1.1%) and rising living costs. Growing healthcare pressures and chronic conditions supported record medical cannabis sales of almost AUD900 million, while the illicit market remains close to AUD5.8 billion. According to Euromonitor’s Voice of the Consumer: Cannabis Survey, only 12.6% think cannabis is safe, 12.3% think it is socially acceptable and 10.3% believe use is normalised. In contrast, 38.1% still see stigma and 37.7% perceive mixed views in society. Because of this cautious public stance, greater reform is still questionable, even though medical use is growing quickly.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Cannabis Cannabis in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand the rgeulatory environment and competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in or interested in the Cannabis Cannabis in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these categories in Australia for free (where legally present):
- Medical Cannabis
- Adult-Use Cannabis
- CBD
The Cannabis in Australia report includes:
- Analysis of key supply-side and demand trends
- Assessment of the current and likely future regulatory environment
- Historic volumes and values by cannabinoid delivery format, user populations and illicit size
- Five year forecasts of market trends and market growth
- Detailed consumer and cultural context of cannabis use
- Robust and transparent market research methodology, conducted in-country
This report answers:
- What is the market size of cannabis in Australia?
- Which category of the cannabis products market is the largest by value sales in Australia?
- Which category and formats of the cannabis products market is growing the fastest, by volume and value, in Australia?
- What is current regulatory environment for cannabinoid products in Australia?
- What is the size of illicit consumption in Australia and how does this compare to the legal market?
- What is the distribution channel split for the cannabis products market in Australia?
Cannabis in Australia
EXECUTIVE SUMMARY
CANNABIS BACKGROUND
COUNTRY INSIGHT
CANNABIS LEGISLATION
CANNABIS DISTRIBUTION
CANNABIS TAXATION
CANNABIS PRODUCTION, EXPORTS AND IMPORTS
ILLICIT CANNABIS MARKET
Market Sizes
Cannabinoids
Brands
Distribution
Category Data
Market Sizes
Category Data
Market Sizes
Category Data
The following categories and subcategories are included:
Cannabis
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- Flower (Medical Cannabis)
- Pre-Roll (Medical Cannabis)
- Vapour (Medical Cannabis)
- Concentrates (Medical Cannabis)
- Beverages (Medical Cannabis)
- Edibles (Medical Cannabis)
- Capsules (Medical Cannabis)
- Tinctures and Sprays (Medical Cannabis)
- Topicals (Medical Cannabis)
- Other (Medical Cannabis)
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- Flower(Adult-Use Cannabis)
- Pre-Roll (Adult-Use Cannabis)
- Vapour (Adult-Use Cannabis)
- Concentrates (Adult-Use Cannabis)
- Beverages (Adult-Use Cannabis)
- Edibles (Adult-Use Cannabis)
- Capsules (Adult-Use Cannabis)
- Tinctures and Sprays (Adult-Use Cannabis)
- Topicals (Adult-Use Cannabis)
- Other (Adult-Use Cannabis)
-
- Flower (CBD & Other Non-Intoxicating Cannabinoids)
- Pre-Roll (CBD & Other Non-Intoxicating Cannabinoids)
- Vapour (CBD & Other Non-Intoxicating Cannabinoids)
- Concentrates (CBD & Other Non-Intoxicating Cannabinoids)
- Beverages (CBD & Other Non-Intoxicating Cannabinoids)
- Edibles (CBD & Other Non-Intoxicating Cannabinoids)
- Capsules (CBD & Other Non-Intoxicating Cannabinoids)
- Tinctures and Sprays (CBD & Other Non-Intoxicating Cannabinoids)
- Topicals (CBD & Other Non-Intoxicating Cannabinoids)
- Other (CBD & Other Non-Intoxicating Cannabinoids)
Why buy this report?
- Gain actionable insights into consumers, market trends and opportunities
- Track key industry developments, revenue potential and challenges
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our cannabis market research database.
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