The last 12 months were market by significant regulatory developments in Brazil. ANVISA (Brazil’s Health Regulatory Agency) published the first draft for the rules on medical cannabis production and cultivation, amended the prescription rules for products with THC levels below and above 0.2%, and confirmed that medical cannabis can be prescribed for veterinary purposes. MAPA (Ministry of Agriculture, Livestock and Food Supply) regulated the imports of cannabis seeds, and EMBRAPA (Brazil’s Agricultural Research Corporation), along with Ficus Institute, published a regulation proposal on industrial hemp. Although the impact of such measures is likely to be experienced only in years from now, such developments confirm Brazil’s position as one of the most dynamic medical cannabis markets globally. Sales through pharmacies, imports and associations continued to grow in 2025, but the former channel gained value share as new products become available and prices decrease. However, imports remain vital for the ongoing expansion of the segment, as consumers continue to show preference for a wider variety of brands, formats, cannabinoid contents, cannabinoid ratio and prices.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Cannabis Cannabis in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand the rgeulatory environment and competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in or interested in the Cannabis Cannabis in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these categories in Brazil for free (where legally present):
- Medical Cannabis
- Adult-Use Cannabis
- CBD
The Cannabis in Brazil report includes:
- Analysis of key supply-side and demand trends
- Assessment of the current and likely future regulatory environment
- Historic volumes and values by cannabinoid delivery format, user populations and illicit size
- Five year forecasts of market trends and market growth
- Detailed consumer and cultural context of cannabis use
- Robust and transparent market research methodology, conducted in-country
This report answers:
- What is the market size of cannabis in Brazil?
- Which category of the cannabis products market is the largest by value sales in Brazil?
- Which category and formats of the cannabis products market is growing the fastest, by volume and value, in Brazil?
- What is current regulatory environment for cannabinoid products in Brazil?
- What is the size of illicit consumption in Brazil and how does this compare to the legal market?
- What is the distribution channel split for the cannabis products market in Brazil?
Cannabis in Brazil
EXECUTIVE SUMMARY
CANNABIS BACKGROUND
COUNTRY INSIGHT
CANNABIS DISTRIBUTION
CANNABIS PRODUCTION, EXPORTS AND IMPORTS
ILLICIT CANNABIS MARKET
Market Sizes
Cannabinoids
Brands
Distribution
Category Data
Market Sizes
Category Data
Market Sizes
Category Data
The following categories and subcategories are included:
Cannabis
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- Flower (Medical Cannabis)
- Pre-Roll (Medical Cannabis)
- Vapour (Medical Cannabis)
- Concentrates (Medical Cannabis)
- Beverages (Medical Cannabis)
- Edibles (Medical Cannabis)
- Capsules (Medical Cannabis)
- Tinctures and Sprays (Medical Cannabis)
- Topicals (Medical Cannabis)
- Other (Medical Cannabis)
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- Flower(Adult-Use Cannabis)
- Pre-Roll (Adult-Use Cannabis)
- Vapour (Adult-Use Cannabis)
- Concentrates (Adult-Use Cannabis)
- Beverages (Adult-Use Cannabis)
- Edibles (Adult-Use Cannabis)
- Capsules (Adult-Use Cannabis)
- Tinctures and Sprays (Adult-Use Cannabis)
- Topicals (Adult-Use Cannabis)
- Other (Adult-Use Cannabis)
-
- Flower (CBD & Other Non-Intoxicating Cannabinoids)
- Pre-Roll (CBD & Other Non-Intoxicating Cannabinoids)
- Vapour (CBD & Other Non-Intoxicating Cannabinoids)
- Concentrates (CBD & Other Non-Intoxicating Cannabinoids)
- Beverages (CBD & Other Non-Intoxicating Cannabinoids)
- Edibles (CBD & Other Non-Intoxicating Cannabinoids)
- Capsules (CBD & Other Non-Intoxicating Cannabinoids)
- Tinctures and Sprays (CBD & Other Non-Intoxicating Cannabinoids)
- Topicals (CBD & Other Non-Intoxicating Cannabinoids)
- Other (CBD & Other Non-Intoxicating Cannabinoids)
Why buy this report?
- Gain actionable insights into consumers, market trends and opportunities
- Track key industry developments, revenue potential and challenges
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our cannabis market research database.
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